JANUARY 2023

BUSINESS
PLAN
Our success journey
Presented To: April Mae Betonio

Presented By: Mary Stephanie Pulido

Annie Racoma
Mary Ann Sanico
Gerald Costimiano Aquino
Kim Raziel Gonzalvo

SCENT
SOLIDS
TABLE OF
CONTENTS

I. Executive Summary 1

II. The Organization 2

III. Business Description 4

IV. Product List 5

V. Industry Background 6

VI. Competitor Analysis 7

VII. Market Analysis 8

VIII. Marketing Plan 9

IX. Financial Plan 11

X. The Future 12
EXECUTIVE
SUMMARY
Give a brief explanation for the page

The Product
Our main product is perfume in a stick form
instead of the usual liquids in spray bottles.

The Leadership
Annie Racoma and Mary Stephanie Pulido
are the cofounders of Scent Solids, serving
as CEO and COO, respectively.
MISSION
The Overall Industry
To introduce a more The fragrance industry is dominated by big
players. Scent Solids is looking to disrupt
convenient perfume the industry with its product's
product unconventionality.

The Competitors
One major competitor is Aimsphere's
perfume balm. Scent Solids plans to
compete with this and differentiate itself
through its more convenient format.

VISION The Financial Status

Scent Solids is looking to raise $5 million to
start operations. 80% of this amount has
To be a reputable already been achieved. These funds will be
used for production and marketing.
brand in the
fragrance industry
Future Plans
By 2030, Scent Solids aims to significantly
grow its revenue, expand the team, and
increase product offerings.
SCENT
SOLIDS

SCENT SOLIDS | PAGE 1

THE ORGANIZATION
Organisation is the process of identifying and grouping
work to be performed, defining ad delegating responsibility
and authority and establishing relationships for the purpose
of enabling people to work most effectively together in
accomplishing objectives.
KIM RAZIEL GONZALVO
Chief Executive Officer

A chief executive officer (CEO) is the highest-

ranking executive in a company. Broadly
speaking, a chief executive officer’s primary
responsibilities include making major corporate
decisions, managing the overall operations and
resources of a company, acting as the main
point of communication between the board of
directors and corporate operations. In many
cases, the chief executive officer serves as the
public face of the company.

MARY STEPHANIE PULIDO ANNIE RACOMA

Chief Financial Officer Chief Operations Officer

A Chief Financial Officer (CFO) is a senior
executive responsible for managing the
financial actions of their company. They
are often in charge of tracking cash flow,
analyzing strengths/weaknesses in the
company’s finances and overseeing all
aspects of its financial success.
The COO will ensure the internal daily
planning, implementation, management and
oversight of the organization. The Chief
Operating Officer will directly supervise
organizational administrators and staff and
will serve a variety of roles and
responsibilities when critical positions are
vacant.

SCENT SOLIDS | PAGE 2

THE ORGANIZATION
Organizational mapping is a business architecture
construct of identifying and interweaving the various
relationships between the functional and structural
elements of an enterprise to analyze the cross
dependencies and foster synergy.

MAP OF THE ORGANIZATION

LEADERSHIP

OPERATIONS FINANCE

SUPPLY CHAIN PRODUCT BUDGET ACCOUNTING

Gerald Aquino Mary stephanie Pulido Kim Gonzalvo Mary ann Sanico

Annie Racoma

SCENT SOLIDS | PAGE 3

BUSINESS DESCRIPTION
Scent Solid is one of the biggest suppliers
of perfume brands in the Philippines. It is
one of the most popular brands when it
comes to men and women pertumes.

IMAGES AND MOCKUPS

THE FUTURE
OF PERFUME

Scent Solids launched a series of

successful fragrance that continue
dominate in the market. This business
allows opportunity to continue current
aggressive expansion, as well as Scent
Solid company offers 30% return on your
investment over the next 5 years. Scent
Solid fragrance has a fruity, vanilla and an
incredible warm smell. There are different
types of Scent Solid, women perfume are
so fresh and feminine in nature while men
perfume has that masculine feel. For men
and women all of them provide a clean and
amazing smell that Scent Solid makes your
mind to be totally free. Scent Solid is
different from other businesses since their
fragrance is unique and the products are
primary manufactured and original. Scent
Solid seeks to achieve faster growth,
compete, grow the brand and achieve
higher profit.

SCENT SOLIDS | PAGE 4

PRODUCT
LIST
₱350.00
THE PURPLE STICK
Tired of spilled perfume in your
bag? Get ready for a sturdy,
spill-proof perfume stick that
boasts a relaxing lavender scent.
₱400.00
THE PINK STICK
Going out? Fit your perfume in
that mini clutch! This classic rose
perfume stick is perfectly
portable.
₱400.00
THE BLACK STICK
With its anti-bacterial formulation, you
don't havee to worry for up to 48
hours. Discover this girlfriend-
approved Axe Perfume Body
Spray to keep the kilig alive.
₱450.00
THE BLUE STICK
If your looking for a powerful scent for
men that reflects their personality. Try
this base often consists of
combinations of vanilla,musk, woods
and spices, that smells masculine
fragrance long-lasting.
SCENT SOLIDS | PAGE 5
INDUSTRY
BACKGROUND

THE PRODUCT

As all perfume industry players

in Santa Solana share a
relatively equal market share,
Scent Solids has an opportunity
to disrupt the market with non-
traditional products.
THE SCENT INDUSTRY

8 Scent Solid was one of the biggest

suppliers and one of the popular brands of
perfumes in the Philippines. Scent Solid is a
kind of perfume industry. There are over 20
types of Scent Solids in the market since
6
the first fragrance was introduced in the
market in 2015 at Santa Solana. Scent Solid
characteristics that women perfume are so
fresh and feminine in nature while men
4 perfume has that masculine feeling. All the
products are all available and the services
are well prepared. The perfume was
discovered in 2015 by Gerald Aquino. He
2 has since launched a series of successful
fragrance in the market industry and the
product name Coney N°5 is a timeless,
iconic fragrance, It was created in 2015
until now earning its spot at the top of our
0
Item 1 Item 2 Item 3 Item 4 Item 5 best perfume list and differed from other
perfume brands. Scent Solid give an
outlook about the industry new patterns
developing.

SCENT SOLIDS | PAGE 6

COMPETITOR ANALYSIS
Is the process of identifying competitors in your
industry and researching their different marketing
strategies.

AIMSPHERE
Duplicate the SWOT table as you evaluate other competitors.

STRENGTHS WEAKNESSES

product portability weak advertising presence

very trendy less experience in the
affordable price industry
difficult product application

OPPORTUNITIES THREATS

growing demand for a new increasing competition

perfume option ease-of-use is a growing
convenience as an priority
increasing priority a younger market has less
easy market penetration purchasing power

THE OTHER SMELLS In this section, specify who your

competitors are and how prominent they
are in the industry. Explain what products
they have and what services they offer.
Note their strengths and weaknesses.
Show an analysis of their strategies for
sales, branding, and marketing.

SCENT SOLIDS | PAGE 7

 MARKET
ANALYSIS
Market analysis is a detailed
assessment of your business's target
market and competitive landscape
within a specific industry

USER PERSONA

GOALS CHALLENGES

develop healthier habits no time for herself

buy a place of her own forgetful
travel abroad lack of sleep

LIKES DISLIKES

socializing with friends cluttered spaces

Mary ann Sanico She/Her trendy restaurants tardiness
EDM spicy food
30 years old
Sales Agent
PERSONALITY PRODUCTS THEY ENJOY
Brooknew City
ambitious Asana Yoga Studio
Always hustling, Stella is straightforward classes
social butterfly Fib & Joe app
a real embodiment of the
Wrya Inc jewelry
phrase "work hard, play hard."

SCENT SOLIDS | PAGE 8

MARKETING
PLAN
A marketing plan is a strategic
roadmap that businesses use to
organize, execute, and track their
marketing strategy over a given
period

SCENT DIFFUSION

Cold air scent diffusion is a modern, clean, and impactful way to scent
your space. Using the unique technology of cold air diffusion, your
aroma oils or essential oil blends are transformed into a fine, micro mist,
using filtered air rather than the traditional method of using heat, a fan,
or evaporation.

SCENT SOLIDS | PAGE 9

 MARKETING
PLAN
THE 4 P'S OF MARKETING
PRODUCT
The brand, its features, its packaging
Common questions:
Common questions:
What needs does this product fulfill
What frustrations does it address?
What makes it compelling to customers
that they will want to have it?
PROMOTION
Print & broadcast ads, social media,
email, search engine, video
Common questions:
How you will get the word out about your
product or service?
What promotional approaches are most
familiar to your audience?
What resources are available to you?
PRICE
Discounts, bundles,
credit terms
What is the value of the product or
service to customers?
Are there established price points for this
product or service in the market?
How will this price compare with
competitors?
PLACE
Physical stores, website, online
marketplace
Common questions:
Will it be in a physical store or online?
Where will the stores be?
What will be the distribution channels?
SCENT SOLIDS | PAGE 10
FINANCIAL
PLAN
A financial plan documents an
individual's long-term financial goals
and creates a strategy for achieving
them.

CAPITAL REQUIREMENTS
In this section, give a breakdown of how you plan to use
the money and resources that your potential investors could
provide. Specify how much capital you need and how you will
allocate the money.

VALUE PERCENTAGE

Research and Development ₱456,000 44%

Marketing and Advertising ₱456,000 44%

Daily Operations ₱123,000 22%

TOTAL ₱1,035,000 100%

FINANCIAL OUTLOOK
You will also provide a projection of the business's financial
performance within a certain time frame. Investors will want to
know when they will receive a return on their investment.

US$ B FY'26 FY'25 YOY CHANGE

Revenue 789.00 456.00 73%

Expenses 246.00 300.00 -18%

Profit 543.00 156.00 248%

Dividend per share ₱20/share ₱10/share 100%

SCENT SOLIDS | PAGE 11

FUTURE PLANS
& MILESTONES
Describe what the page is about

SWEET SMELL OF SUCCESS

In this final section, map out your future plans for the business.
Dream big! These plans could include expansion projects, new
product offerings, and major partnerships. Discuss how much
impact you want to bring to the industry. This enables potential
investors also to be optimistic about the business.

2023 Achieve an 85% brand recognition rate

2024 Gain a market share of at least 10%

2025 Open offices in Wolloughdale to support

business expansion

2026 Add up to six different product offerings

SCENT SOLIDS | PAGE 12

 CONTACT US
FOR FURTHER
INQUIRIES

hello@reallygreatsite.com
+123-456-7890
www.reallygreatsite.com

SCENT
SOLIDS
RESOURCE
PAGE
Resource planning help you account for resources you have,
plan for resources you need and ways to optimize their use.
Among other things, even the most simple business plans
are designed to walk you through the activity of describing
every source and the exact dollar amount of your initial
equity capital, as well as account for the equipment
necessary to produce your products or services.
50 Item 5 Item 1
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Series 1 Series 2 Series 3

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