Business

Proposal
SCARLETT
BRIGHTENING BODY
LOTION

SCARLETT PT. Motto Beringin Abadi

Jl. Mercedes Benz no. 38
 SCARLETT

Table of Content

03 05 06
Executive Team History Vision & Mission

08 09 10
Analysis SWOT Awards & Certification Target Market

11 13 14
Marketing Strategy Sponsorship & Brand Ambassador
Partnership

16 18 19
Events How to sell the Competetive Analysis
products

22 24 25
Our Distributors Why choose Scarlett Products

26 27
Sales percentage Profit sharing
 EXECUTIVE SCARLETT

TEAM

Lailatu Sabilillah
CEO

Salsabila Umi NF Vera Yunia P.

ONLINE MARKETING ONLINE SALES

Novita Rodhotul J. Sunarya

OFFLINE MARKETING OFFLINE SALES

SCARLETT -BUSINESS PROPOSAL 3

 SCARLETT
ABOUT US

Scarlet was established for the first time by Felicya Angellista in 2017.
it started with her hobby of making previews of beauty products and
has an interest in body care. After trying some beauty products, she
often finds some weakness from those products. so, she was inspired
to make a product which concentrates to minimize the weakness
from other products.

SCARLETT -BUSINESS PROPOSAL 4

 SCARLETT
HISTORY

2017
Establish

2020
Create the web

2021
Develop Product NOW
& Market

SCARLETT -BUSINESS PROPOSAL 5

 VISION & SCARLETT

MISSION

VISION

Become a leader in the cosmetics retail

industry and has the most outlets in Indonesia.

MISION

Become the solution to all skin problems

and being loved by Indonesian.

Provide education about the importance of

loving yourself and awareness of the
importance of using body care correctly.

SCARLETT -BUSINESS PROPOSAL 6

 OUR PRODUCTS SCARLETT

IDR. 47.500
1. Romansa
Protecting the skin from ultraviolet rays, moisturizing the skin,
brightening the skin, and preventing signs of prematuring aging.
Romansa has an aroma like soft caramel and textured like a scrub.
This variant contains glutathione, vitamins E, SPF, and kojic acid. This
is the first variant of Scarlett body lotion.

2. Freshy IDR. 47.500

Moisturizing, and brightening the body skin to the maximum.

this variant is suitable for dry skin.
Fresty’s aroma is a blend of ripe pear, patchouli flower and
white freesia flower.

IDR. 47.500
3. fantasia

Brightening and removing scars quickly.The scent of this

body lotion is gentle like a body wash, so it can be used
not only women but also men.

4. charming
IDR. 47.500

Brightening the skin. Helping to disguise dark spots on the skin.

Keep the skin moisturized so that the skin feel softer. Carefor the
youthful . charming,very similar to Baccarat Rouge 540 perfume.

IDR. 47.500 5. Jolly

Brightening the skin, reducing the risk of prematuring aging,

moisturizing, and providing long-lasting fragrance to the body.
jolly’s aroma is combination of coffee, pear, jasmine, rose,
patchouli, and sandalwood.

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 ANALISIS SCARLETT

SWOT

Strength Weakness

1. The style concept offered is

1. Lack of ability to provide goods
contemporary or the latest trendy
(ready stock), sometimes the
update.
2. The price is ‘popular’ or can be customers have to wait to get the
afforded by all groups with good ordered goods.
quality material.
3. The location of the store is easy to
reach and a comfortable place.
4. Has a website and personal forum
as well as delivery order contact.
5. Guarantee in the delivery of good
sold

Opportunities Threats

1. Continuous market demand 1. Many online sellers of body care

exists, supported by the growing products have emerged, offering
trend of women’s beauty. price that is sometimes much
2. There are still very few online body cheaper.
care shops that provide a forum
for sharing with each others.
3. Product combination between the
ingredients and packaging is
suitable with Indonesian
characteristic.

SCARLETT -BUSINESS PROPOSAL 8

 AWARDS SCARLETT

MURI record (2023) from Indonesia

Super awards 2021 from Shopee as
for selling the most products in 30
Top Favorite Lokal Brand
minutes
Top Selling Record on live Tiktok Shop
in 2023

CERTIFICATION

01151248100720 BPOM RI NA18210105290

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TARGET SCARLETT

MARKETING

Teenagers Women

Men

SCARLETT -BUSINESS PROPOSAL 10

 MARKETING SCARLETT

STRATEGY

Offline Marketing

The marketing strategy set by Scarlett Whitening are:

1. Words of mouth,

2. Collaborating with many marketplaces

3. Promotion

4. Advertising, and

5. Opening outlets at certain events.

The ways we attract attention include:

1. Providing attractive

2. Discounts,

3. Using email marketing,

4. Collecting reviews from consumers,

5. Giving free samples, and

6. Holding give always.

SCARLETT -BUSINESS PROPOSAL 11

 MARKETING SCARLETT

STRATEGY

Beside offline, we also attract seller with online

Online Marketing as well. Applying online marketing strategies
we have been able to reach out more
customers.

We use social media as a channel for information such as Instagram, Tiktok,

Facebook, website, and Youtube. Advertising on TV or Movie we use Brand
Ambassador to advertise our products, Endorse to some content creators and we
use photocard as gifts to sell our products

TV Commercial (SCTV) Events Online on ig YouTube

Website

Facebook Instagram
TIKTOK
photocard

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 SCARLETT
#Reborn Rich

SPONSORSHIP &
PANTERNSHIP
#TODAY’S WEBTOON

PBSI X SCARLETT

SCARLETT -BUSINESS PROPOSAL 13

 BRAND SCARLETT

AMBASSADOR

#Previous Brand Ambassador

The desire of Felicya Angelista as

when pregnant as the owner and fans
of Song Jongki to be able to make a
video call with the actor is the reason
collaboration between Song Jongki x
Scarlett.

Song Jongki

The choosing TWICE as the brand

ambasador of Scarlett whitening is
very suitable for the purpose of the
Scarlett Whitening products and the
hashtag #RevealYourBeauty, because
TWICE represents the carm in
themselves.
TWICE

EXO be the brand ambassador of

Scarlett because they have match
spirit with Scarlett’s vision.
In other hand Scarlett and exohave
the same mission which is showing
beauty in natural way.

EXO
SCARLETT -BUSINESS PROPOSAL 14
 SCARLETT
#Next Brand Ambassador

Bae Suzy

Bae Suzy is an actress, singer, and multitalent whose skills were

appreciated until make her position as a leading actress in South
Korea. Bae Suzy is a public figure who continues to amaze her fans
with her versatile talents. She is an inspiration to many people
around the world with all her achievements and charm. in line with
scarlett mission she also represented love yourself .

SCARLETT -BUSINESS PROPOSAL 15

 EVENTS SCARLETT

To be known among the public and attract

Offline Marketing buyers we promote our product by offline with
several ways:

Billboard, Offline event, Mini market and super #Previous event

market, Became a sponsor of an event,

Became a sponsor of “Rossa 25

Billboard Paris Fashion Show
Shining years concert”

Scarlett “Beauty Verse” Social Activity

Pesta Sahabat Scarlett
#sayangidiriSayangiBumi

Meet & Greet with Glow Ambassador Meet & Greet with TWICE in
(EXO) in Jakarta “Glow to You” Jakarta
“Shine with You”

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 SCARLETT
#Next event

Meet & Greet

(Theme; Love yourself)

The event will held in Jakarta with the purpose

open ScarlettLovers’s mindset about love
yourself.

Bae Suzy

Love the Earth

This event is collaboration between Scarlett X Pandawara group.

Considerate one of Scarlett mission which is love yourself, we create
this event to show that love yourself means, love all about you and
around you. it’s one social activity with the purpose inviting all
generations more aware the cleaness and take action to keep clean
start from our self to the earth.

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 HOW TO SELL SCARLETT

OUR PRODUCTS

We sell Scarlett in every offline store such as Alfamart, Indomaret,

OFFLINE STORE Superindo, etc. And of course we sell our products in beauty shops
and retail stores in Indonesia

We sell our products not only offline, but also in online stores to expand
ONLINE STORE
sales such as on Web (Scarlettwhitening.com)Amazon, Shopee.
Tokopedia, Blibli. Lazada, Bukalapak, click Indomaret, Alfagift.

SCARLETT -BUSINESS PROPOSAL 21

 COMPETATIVE SCARLETT

ANALYSIS

The brand is firmly at the top with a market share of 11.32%. In second place is
Nivea, which is slightly different at 11.12%, followed by Vaseline at 7.14%.

It is interesting to note that Scarlett, a local face and body care brand that has
been established since 2017, is able to beat its competitors, which are international
brands. Sales revenue of Scarlett's products reached more than Rp23.8 billion
during the second quarter of 2022.

Meanwhile, far from Scarlett Whitening, which is still relatively new, other brands
that entered the top 10 bestsellers based on the number of products sold include
Nivea and Vaseline, they got lower revenue that Scarlett. Based on transaction
value, Nivea occupied the second position with IDR 23.4 billion of sales revenue.
Then, followed by Vaseline with IDR 15 billion of sales revenue

SCARLETT -BUSINESS PROPOSAL 18

 COMPETATIVE SCARLETT

ANYLISIS

Related with technology era, optimize selling product on all social media
platform such us shopee, Lazada, Tokopedia, Tiktok and other online shop.
the target marketing of this selling product are teenagers in 15- adult
people in 34 years old.

SALES ONLINE

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COMPETATIVE SCARLETT

ANYLISIS

SCARLETT -BUSINESS PROPOSAL 20

 OUR SCARLETT

DISTRIBUTORS

#National Distribution

Since 2017 until now. We have 500 sellers to sell goods and expand Scarlett's
marketing throughout Indonesia; Aceh, Medan Pecanbaru, Batam, Padang, Jambi,
Pelambang, Lampung, Bangka, Serang, Jakarta, Bekasi, Bogor, Bandung, Cirebon,
Tadikmalaya, Solo, Yogyakarta, Purwokerto, Surabaya, Malang, Jember, Kediri,
Denpasar, Makasar, Samarinda, Pontianak, Banjarmasin

SCARLETT -BUSINESS PROPOSAL 22

 OUR SCARLETT

DISTRIBUTORS
#International Distribution

One of our company's focuses this year is expanding network and distribution
of Scarlett products, Scarlett distribution is exported. Scarlett's export
destination starting with Korea. This country has artists who have bright,
glowing skin.

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 SALES PROFIT SCARLETT

PERCENTAGE

2022
23.8% We reach around IDR 23.8 billion, after we
collaborated with Song Jong Ki as the brand
ambassador of Scarlett.

2023
14.6% In January 2023, we got IDR 14.6 billion, before collab
with EXO.

2024
30% Our sales target for the quarter of 2024 to 2025 is
increase 7% from annual income in 2022 in line with
the expansion of national and international market

SCARLETT -BUSINESS PROPOSAL 24

 WHY CHOOSE SCARLETT

SCARLETT?

1. Original Brand Indonesia

Scarlett is the original barand which launched in 2017 from
Indonesia. Scarlett also is the first brand which is always
hypes since the first launching untill now and dominates
Indonesian sales market

2. Good Quality
Scarlett body lotion has been tasted over the years. it is
verified by increasing Scarlett body lotion user, who comes
not only from ordinary citizens but from actress as well.

3. Unique and Fresh innovation

As the brand Scarlett always innovates to creat a new
product withe the unique and fresh idea in every product
and variant.

4. Good Marketing
Scarlett marketing always follow the existing trends.
collaborate with many parties, and optimize to introduce
the products in every available opportunity by online and
offline media.

5. Increasing Brand Value

In connection with increasing Scarlett user time by time
makes Scarlett’s profit Continuous to increase too in every
period. The trend shows that Scarlett value is always
increasing year to year.

So, investors who want to get the best portfolio, Scarlett is definitely
the best appropriate choice include in your portfolio.

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PRODUCTS SCARLETT

SCARLETT -BUSINESS PROPOSAL 26

 PROFIT SHARING SCARLETT

Business Development
Investor
Greening Program
Love the Earth

1. 84% business development

2. 6% CRS (Coorperate Social Responsibility)
3% supporting Pandawara Group event
3% Supporting Lindungi Hutan for greening program
3. 10% for investor

SCARLETT -BUSINESS PROPOSAL 27