Loyola High School

Don Carlos, Bukidnon

nd
2 Quarter Examination
S.Y 2021-2022

ENTREPRENEURSHIP
Grade 12 ABM-ST. ZACHARY & STEM-ST. SILVERIUS
Prepared by: Mrs. Sarah B. Binayao

Name : ___________________________________________________ Date: _____________________

Section: ____________________

I. MULTIPLE CHOICE. Choose the letter of the correct answer and write it on the space provided. (15 pts.)

____ 1. It is the process in marketing of dividing a market into distinct subsets (segments) that behave in the same way
or have similar characteristics.
A. Target Market B. Target Analysis C. Market Segmentation D. All of the choices
____ 2. A __________ can be a budget, a plan for spending and a saving future income.
A. Marketing Plan B. Financial Plan C. Production Plan D. Organizational Plan
____ 3. The ______ plan shows whether the business is economically feasible or not.
A. Financial B. Business C. Economic D. Marketing
____ 4. Marketing mix includes______.
A. Product or Services B. Financing C. Consumer D. Retailer

For items 5-8, use the following price lists to do the problem below.
Hotdog ₱10.00 Hamburger ₱ 30.00
Cheese burger ₱ 25.00 Lettuce and tomato ₱ 28.00
Onions ₱ 15.00 Large fries ₱ 30.00
Small fries ₱ 20.00 Large soft drink ₱ 18.00
Small soft drink ₱ 12.00 Milkshakes ₱ 45.00

____ 5. 10 people ordered 1 hamburger with lettuce and tomato, onions, and a small drink. How much will they pay?
A. ₱650.00 B. ₱750.00 C. ₱850.00 D. ₱950.00
____ 6. The bus driver ordered 2 hotdogs, a small fry, and a milkshake. How much will he pay?
A. ₱65.00 B. ₱75.00 C. ₱85.00 D. ₱95.00
____ 7. Marcy ordered one cheese burger, a large fries, a milkshake for herself and one for a friend. How much does she
owe?
A. ₱150.00 B. ₱200.00 C. ₱250.00 D. ₱300.00
____ 8. How many pricing strategies are used by entrepreneurs to generate revenue?
A. 7 B. 8 C. 9 D. 10
____ 9. It is a type of market segmentation based on where the target market lives.
A. Demographic B. Psychographics C. Geographic D. Product Benefits
____10. Psychographics segmentation analyzes a consumer’s _________________.
A. Income Level B. Local Market C. Stage in the family life cycle D. Activities they enjoy
____ 11. The market segmentation is based on your target market’s personal characteristics.
A. Product Benefits B. Psychographics C. Demographic D. Geographic
____ 12. It is the entire process of moving, handling, and storing goods from the producer to the customer.
A. Packaging B. Distribution C. Production D. Marketing
____ 13. It is segmenting markets by region or the country/world, market size, market density, or climate is.
A. Psychographic B. Demographic C. Geographic D. Lifestyle
____ 14. It is a business where an individual is both the owner and conductor of the business affairs.
B. Sole Proprietorship B. Partnership C. Corporation D. Limited Liability Company
____15. _____________________ are the lists of the general tasks, or functions, and responsibilities of a position.
A. Job Specifications B. Job Descriptions C. Job Requirements D. Job Holders

II. COMPLETION: Complete every sentence by supplying each blank with the correct answer. (10 pts.)

1. _______________ is any physical good, service or idea that is created by an entrepreneur or an innovator.
2. _____________ refers to a location or a medium of transaction.
3. __________________ is a widely accepted strategic marketing tool that combines the original 4Ps with the
additional 3Ps in formulating marketing tactics for a product or service.
4. ____________ involves presenting the products or services to the public.
5. ___________ is the peso value that the entrepreneur assigns to a certain product or service.
 6. _____________ is the summary of what the employee will do.
7. _____________gives the entrepreneur an idea and the degree of the candidate’s knowledge of basic things.
8. The detailed flow chart of the business service is called ___________________________.
9. ______________________ is the process where there is an apparent inefficiency and where the customer waits
longer.
10. ___________________ is the process of bringing the products or services to customers.

III. TRUE/FALSE. Write TRUE if the statement is correct; and FALSE, if the statement is wrong on the space
provided. (10 pts.)
_____ 1. The business plan should be a superficial document.
_____ 2. Work experience tells the business owner what to expect from the applicant.
_____ 3. Entrepreneurs will still be successful even if they do not take risks.
_____ 4. The marketing plan describes how the products will be distributed, priced and promoted to the target market
_____ 5. Relationship management is the key for employee and customer retention.
_____ 6. The entrepreneur should have a good idea of who the customers or target market will be.
_____7. The operations plan is an important part of the business plan because it simply states the details in operating
the business.
_____8. Entrepreneurial process starts with identifying and evaluating the opportunity.
_____9. The minds of entrepreneurs should have a balance between the analytical and the creativity.
____ 10. Recognizing the potential market is really one of the most difficult tasks to do.

IV. ESSAY. Answer each question briefly and concisely.

RUBRIC:

CRITERIA 5 4 3 2

Logical Ideas are presented Most ideas are in Some ideas are Ideas are not
Sequence of in logical order with logical order with not presented in presented in
the effective transitions adequate transitions proper order; proper order;
Process/Proce between major ideas; between most major transitions are transitions are
dure presentation is clear ideas; presentation is needed between lacking between
and concise. generally clear and some ideas; some major ideas;
understandable. parts of several parts of
presentation may presentation are
be wordy or wordy or unclear.
unclear.

1. Why is it important to prepare a business plan when engaging into business?

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2. What have you learned about entrepreneurship? Is it useful for your chosen track? Why or why not?
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=-End of the Exam-=