-HRUSHIKESH PATIL

Guiding principles

Commitment
Courage

Trust
 ADANI Power

customers who want reliable supply of electricity, AP

who largest largest in the country and is

thermal and solar power producer increasing its solar power generation capactity.

have reduced electricity bills AP

renewables portfolio has reached the initial target of 25GW, a full four years ahead of
schedule and they are already the world’s largest solar power player
Type of positioning

Functional positioning:
AP produces highest solar power and
it gives lowest/reduced bills to its
customers. It focuses on renewable
energy and tries to provide maximum
benefits to its customers.
Persona
NAME BABURAO APTE BRIG. CHEEMA VEDANT J

Description Farmer Retired army officer Salaried employee at

Adani Power
Age 49 years old 59 years old 27 years old

Location Karjat Pune Vashi

Income/bill 25k(PM)/800INR 150k(PM)/1500INR 50k(PM)/1700INR

Active handle TV, Newspaper Newspaper, TV, Email, Facebook,

Facebook Instagram, TV
Persona

NAME HARSHAD NITESH

Description Stock broker Industrial worker

Age 35 years old 23 years old

Location Mumbai Taloja

Income/bill 450k(PM)/3000INR 10k(PM)/400 INR

Active handle Newspaper, Twitter, TV TV, Instagram

 Summary of personas
Baburao A/Farmer/49yrs- TV (news/horoscope) and regional

Newspaper.

Brig. Cheema/Army off/59yrs- Newspaper (Times Of India,Economic

Times), TV , Facebook, Whatsapp.

Vedant/salaried E/27yrs- Email , Facebook, Instagram , TV.

Harshad/Stockbroker/35yrs- Newspaper , Twitter, TV

Nitesh/wage-W/23yrs- TV , Instagram
 Most important target for communication

Baburao A/Farmer/49yrs

Vedant/salaried E/27yrs

Nitesh/wage-W/23yrs

I have chosen these 3 people

because they have low salary
compared to others becasue of
which they are very price
sensitive.
 Communication Wheel

1.Print&TV. 50%
7. Employee

communication/motivation. 10%
2. Out of home Advertising. 12%

6. Direct mail. 1%
3. Mobile messages
2%

5. Customer service and billing. 15% 4. Sales Promotion 10%