Department of Commerce and Finance: Government College Universty (Gcu), Lahore

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GOVERNMENT COLLEGE UNIVERSTY (GCU),

LAHORE
DEPARTMENT OF COMMERCE AND FINANCE
SUBMITTED TO:
MAM SHAMA SADAQAT
SUBMITTED BY:
ANIBA BABAR BUTT 2428-B.COM-17
STRATEGIC MANAGEMENT
SEMESTER 8 B
ASSIGNMENT TOPIC:
EFFECTIVE MISSION STATEMENT ASSESSMENT
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Local companies mission statements assessment:

Justification:
Components Company (PSO) Justification
Customers Yes “We value our customers,
employees, community and
environment, and take pride
in cultivating loyal
relationships that foster
outreach and cooperation.”
Product services Yes “PSO is the sole furnace oil
supplier to all Independent
Power Projects (IPPs) in
Pakistan with a share of over
80% in furnace oil market.
PSO also supplies fuel to
industrial units like textile,
cement, agriculture, transport
etc.”
Markets Yes “PSO continued to hold its
market leadership position in
the industry despite stiff
market conditions with an
overall Market share of 55%,
whereas Market share of
Black Oil products stood at
69% and Market share of
White Oil products was
46%.”
Growth profitability Yes “The Board has confirmed
PSO's profitability and
performance. The Company
witnessed a volumetric
growth of 11.8% in motor
gasoline, 17.1% in high speed
diesel (HSD), 7.7% in white
oil, 37.8% in black oil and
13.9% in liquid fuels
resulting in a market share of
42.1% in motor gasoline
(increase of 1.2% vs. last
year), 48.0% in high speed
diesel (increase of 2.5% vs.
last year), 45.5% in white
oil
3
year), 56.8% in black oil

year) and 47.9% in liquid
fuels (increase of 1.2% vs.
last year).”
Technology Yes “We are redefining leadership
in Energy to build an agile,
creative, and future focused
organization.”
Philosophy Yes “Our HR philosophy aims at
attracting, developing and
retaining the best human
capital in order to create
future leaders to achieve our
business goals. It strive to
develop a strong employee
centric environment at the
workplace ensuring both
personal and professional
development opportunities
for our workforce.”
Self- concept No -
Concern for public No -
Concern for employees Yes “Communication is
considered as the key driver
to enhance employee
engagement and commitment
that results in improved
organizational effectiveness.
HR department, being
mindful of this fact, initiated
a series of employee
communication meetings by
way of personal visits at
various locations.”
Justification:
Components Company (PARCO) Justification
Customers Yes “Pak Arab refinery limited
(PARCO) management of
circular debt focuses on
addressing issues of customer
satisfaction. It has identified
its target customer groups,
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and also identified their needs

and demands. It reflects on
how its products and services
work towards increasing
customer satisfaction for its
target customers.”
Product services Yes “PARCO caters to a wide
range of products and
services, and is the largest
integrated energy and oil
logistics company in
Pakistan.”
Markets Yes “Along with refining,
transportation and storage,
PARCO also has a successful
marketing joint venture with
TOTAL SA of France in the
form of Total PARCO
Pakistan Limited (TPPL),
with a rapidly expanding
retail outlets network.”
Growth profitability Yes “PARCO ensures growth and
takes the company and moves
it further to greater heights.
We therefore, invest in the
training and developments of
our employees helping them
develop professional and
behavioral competencies that
enable them to perform on-
the-job and meet their career
goals.”
Technology Yes “It prides itself in always
meeting its customers’ energy
requirements in a timely
manner, day-in day-out, and
invests in keeping its fleet at
the cutting edge of
technology. To modernize our
supply chain we employ the
latest technologies including
OBI and Telemetry.”
Philosophy Yes “The Company’s merit driven
HR processes acknowledge
high performers and create
opportunities for employee
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growth. PARCO identifies

future leaders through its
HIPOs program, Leadership
Development initiatives and
Succession Planning.”
Self- concept No -
Concern for employees Yes “PARCO is motivational in
that it works towards
inspiring the employees and
the workforce towards giving
their optimal best
performance towards the goal
achievement of Pak Arab
refinery limited (PARCO)
management of circular debt.
Conclusion:
We considered the mission statements of two local companies and then we acquired that the
mission statements of the two companies are very comparable, so my view is that the mission
statement of Pakistan State Oil is much better than the mission statement of Pak Arab Refinery
Company Limited. The main reason is that PSO stipulate highest quality products and services to
his customers. We assess that PSO attempt to make market pioneer as far as quality and
administration, reliably surpassing the assumptions for our customers, workers, and partners. The
growing period is also rapidly fast in PSO annually with best GDP rather than PARCO. The
employees and customer satisfaction and relationship is positive and that is reason for employees
to stay in PSO Company for task.
Foreign companies mission statements assessments:

Justification:
Components Company (L’Oreal) Justification
Customers Yes “Offering all women and
men worldwide the best of
cosmetics innovation in
terms of quality, efficacy,
and safety.” The statement
shows the various customers
that L’Oréal targets and the
characteristics that the
corporation ensures are met
to ensure its products give its
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clients the best results.

Product services Yes “L’Oréal values science in
the design and production of
all its products to ensure that
they not only meet the
minimum standards but are
also of the highest values. In
fact, the selection of quality
materials, ingredients, and the
use of approved production
processes ensure L’Oréal only
deals with the best cosmetic
products.”
Markets Yes “The global cosmetics market
is a powerful and dynamic
market driven by strong
consumption growth
potential.”
Growth profitability Yes “L’Oreal continued its
momentum in its
annual 2018 earnings with a
7.1% rise in sales to 26.93
Billion euros.”
Technology Yes “At L'Oréal, we are convinced
that science can help us make
Beauty more efficient,
inclusive and effective. We
innovate more and more day
after day.”
Philosophy Yes “At L'Oréal Philosophy, our
six values are at the heart of
everything. Passion,
Innovation, Entrepreneurial
Spirit, Open-mindedness,
Quest for Excellence and
Responsibility are our
guidelines.”
Self- concept No -
Concern for employees Yes “L'Oréal launched its first
Employee Share Ownership
Plan in over 50 countries.
The plan enables all
employees to support
L'Oreal's development, be
involved in our strategic
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projects and share in our

success.”
Justification:
Components Company (Huda Justification
beauty)
Customers Yes “We want every product to serve a
purpose for customer; it is about giving
customer the power to them express who
they want to be no matter who they are,
or where they are from.”
Product services Yes “The beauty brand has launched an
entire range of products, including
lipstick collections, face palettes like
highlighter and contour, false lashes, and
a collaborative products.”
Markets Yes “According to Forbes, the barrier to
entry for cosmetic businesses has fallen,
as entrepreneurs with a strong social
media following can hire laboratories to
test formulae on a contract basis and can
sell their products through stores such as
Sephora and Ulta.”
Growth profitability Yes “Forbes puts Huda Beauty’s annual sales
at around $200 million and Kattan’s
personal net worth at more than $600
million.”
Technology No -
Philosophy Yes “Our philosophy is to create a world
of beauty where everyone is celebrated,
so that we can inspire you to find your
magic! Launched by award-
winning beauty powerhouse Huda Katta
n in 2013.”
Self- concept No -
Concern for No -
employees
Conclusion:
We analysis the mission statements of two foreign companies and then we realized that the
mission statements of the two companies are very alike in case of cosmetic sector but in my
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view, the mission statement of L’Oreal cosmetics is much better than the mission statement of
Huda beauty cosmetics. This is on the grounds that L'Oreal beauty care products associations
attempt to make their client a superior specialist organization. Furthermore, they keeping a
worldwide standpoint, and focused on conveying great merchandise at a reasonable cost for
overall client faithfulness. So I think L'Oreal beautifying agents statement of purpose is better
compared to Huda beauty statement of purpose. The L’Oreal provides high quality products to
attract the customer with expansion of all bunches of cosmetics products and make compliment
for satisfaction of product use and earn more profit over the global.

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Department of Commerce and Finance: Government College Universty (Gcu), Lahore

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GOVERNMENT COLLEGE UNIVERSTY (GCU),

DEPARTMENT OF COMMERCE AND FINANCE

Local companies mission statements assessment:

year), 56.8% in black oil

and also identified their needs

growth. PARCO identifies

Foreign companies mission statements assessments:

clients the best results.

projects and share in our

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