ASHOK LEYLAND COMPANY PROFILE:

Ashok Leyland has been a major presence in India’s commercial vehicle industry since
1948, the year it was born. The origin of Ashok Leyland can be traced to the urge for self-
reliance, felt by independent India. Pandit Jawaharlal Nehru, India's first Prime Minister
persuaded Mr. Raghunandan Saran, an industrialist, to enter automotive manufacturing.
They are one of the India’s leading manufactures of commercial vehicles and special vehicles,
engines for industrial purpose, gen sets and marine requirement equipments. For over five
decades, Ashok Leyland has been the technology leader in India’s commercial vehicle industry,
molding the country’s commercial vehicle profile by introducing technologies and product ideas
that have gone on to become industry norms

Now the Ashok Leyland SANKARI branch was renamed as TVS Mobilty Private Ltd.
It was located in No.4/425 & 4/426, Salem Main Road, Iveli Village, Mavelipalayam, Sankagiri
– 637301.

Ashok Leyland at the time of its inception was known as Ashok Motors. It was
assembling Austin cars at the first plant, at Ennore, near Chennai. In 1950, the company started
assembly of Leyland commercial vehicles and soon the local manufacturing under license from
British Leyland, participation in the equity capital, in 1954, the company was re christened
Ashok Leyland.

In 1987 the overseas holding by LRLIH (LAND ROVER LEYLAND

INTERNATIONAL HOLDINGS LIMITED) was taken over by a joint venture between the
Hinduja group, the Non Resident Indian Transnational group and IVECO Fiat SPA part of the
Fiat group and Europe’s leading truck manufacturing company. Ashok P Hinduja is the chairman
of the company. The Hinduja group also associated with Ennore Foundries Limited, Automotive
Coaches and Components Limited, and Gulf Ashley Motors Limited.
 The subsidiary holdings are Ashley Holdings Ltd., Ashley Investment Ltd., and Ashok
Leyland Project Services. The chief competitors of the company are;

 Mahindra
 Volvo
 Tata Motors

With a commanding strength of the about 12,000 employees the company is looking
forwards to enhance the scope of its action. It is aiming at expanding its production operation
overseas to make it a more globally accessible company. It is looking to acquire a small to
medium sized commercial vehicle manufacturers in China and other developing nations, which
have an established product line. An example would be the 2007 acquisition of the Czech based
Avia’s truck business rechristened Avia Ashok Leyland Motors.

Since its inception, Ashok Leyland has been a major presence and these years have
been punctuated by a number of technological innovations which went to become industry
standard. This tradition of technological innovations and leadership was achieved through years
of vigorous in-house research and development.

From 18 seater to 82 seater double-decker buses, from 7.5 tonne to 49 tonne in haulage
vehicles, from numerous special application vehicles to diesel engines for industrial, marine and
genset applications, Ashok Leyland offers a wide range of products.

Ashok Leyland has seven manufacturing plants -

 Ennore Plant, Chennai.

 Hosur Plants Unit I, Unit II and Unit II A.
 Alwar, Rajasthan.
 Bhandara, Maharashtra.
 Pantnagar, Uttarakhand
 Early products of Ashok Leyland included the Leyland Comet bus chassis sold to many
operators including Hyderabad Road Transport, Ahmedabad Municipality, Travancore State
Transport, Bombay State Transport and Delhi Road Transport Authority.

In the popular metro cities, four out of five state transport undertaking buses come
from Ashok Leyland. Some of them like the Double Decker and Vestibule buses are unique
models from Ashok Leyland, tailor made high-density routes.

Statistics reveal that the company is India’s largest exporter of medium and heavy duty
trucks. It sells close to 83,000 medium and heavy vehicles each year. The company has a near
98.5% market share in the Marine Diesel engine markets in India. At 60 million passengers a
day, Ashok Leyland buses carry more people than the entire Indian Railway network.

The Five AL Values are:

1. International
2. Speedy
3. Value Creator
4. Innovative
5. Ethical

FACILITIES:
 The company has seven manufacturing locations in India
1) Ennore, Tamilnadu
2) Hosur: Unit 1, Tamilnadu
3) Hosur: Unit 2, Tamilnadu
4) Hosur: Unit 2A, Tamilnadu
5) Alwar, Rajasthan
6) Bhandara, Maharashtra
7) Pantnagar, Uttarakhand
  Ashok Leyland’s Technical Centre, at Vellivoyalchavadi in the outskirts of Chennai, is a
state-of-the-art product development facility, that apart from modern test tracks and
component test labs, also houses India’s one and only Six Poster testing equipment.
 The company has an Engine Research and Development facility in Hosur.
 The new plant in the North Indian state of Uttarakhand at Patnanagar is set up at an
investment outlay of Rs.1200 crores. This plant is expected to go on stream in the year
2010 to cater mainly to the North Indian market taking advantage of the excise duty and
other tax concessions. The facilities have been so designed as to accommodate further
expansion in terms of capacity and future models. At full capacity utilization, 75000
vehicles will roll out of the Patnanagar plant.
 The company has signed an agreement with Ras Al Khaimah Investment Authority
(RAKIA) in UAE for setting up a bus body building unit in the Middle east.

CLIENTS (Not exhaustive):

 Indian Army.
 US Army.
 Honduras Armed Forces (HAF).
 Tamilnadu State Transport Corporation (TNSTC).
 Metropolitan Transport Corporation (MTC), Chennai.
 State Express Transport Corporation (SETC), Tamilnadu.
 Kerala State Road Transport Corporation.
 Maharashtra State Road Transport Corporation (MSRTC).
 Andhra Pradesh State Road Transport Corporation (APSRTC).
 Parveen Travels.
 Sharma Transport.

VISION
Achieving leadership in the medium/heavy duty segments of the domestic commercial
vehicle market and a significant presence in the world market through transport solutions that
best anticipate customer needs, with the highest value -to-cost ratio.
MISSION
-Identifying with the customer.
-Being the lowest cost manufacturer.
-Global benchmarking our products, processes and people, against the best in the industry.

QUALITY POLICY
Ashok Leyland is committed to achieve customer satisfaction by anticipating and delivering
superior value to the customer in relation to their own business, through the products and
services offered by the company and comply with statutory requirements.

COMPANY DETAILS
General Details
Type Public
Traded as BSE:500477
NSE:ASHOKLEY
Industry Automotive
Founded 7 September 1948,73 years ago
Headquarters Chennai,Tamilnadu,India
Area served Worldwide
Products & Services Automobile,Commercial vehicles,Engines.
Vehicle financing.
Website www.ashokleland.com