Academic Year 2020/2021

ABDT2153 INTRODUCTION TO MARKETING

GROUP WRITTEN ASSIGNMENT TITLE:

…………………………………………………………………………………

Programme/Year/Semester: DFT Year 1 3rd Semester

Tutorial class: 5 and 8

No. Students’ names Students’ ID No.

1. CHOONG YUN XIAN BRIAN 2001982
2. TAN WEN ZHANG 2002216
3. CHEW MING WEI 2003183
4. CHUA YUAN HAO 2002104
5. LAM YU QUAN 2002059

ASSESSMENT CRITERIA FOR GROUP WRITTEN ASSIGNMENT

Assessment Criteria Marks Excellent Good Average Poor Very poor

Awarded
Company background 10 8 6 4 2
(10.0)
Marketing environment 10 8 6 4 2
(10.0)
Segmentation, targeting 10 8 6 4 2
and positioning (10.0)
Product (10.0) 10 8 6 4 2
Place (10.0) 10 8 6 4 2
Price (10.0) 10 8 6 4 2
Promotion (10.0) 10 8 6 4 2
Recommendations (20.0) 20 16 12 8 4
References, Appendices, 10 8 6 4 2
Grammar (10.0)

TOTAL : /100 MARKS

TUNKU ABDUL RAHMAN UNIVERSITY COLLEGE

2
 FACULTY OF COMPUTING AND INFORMATION TECHNOLOGY
ACADEMIC YEAR 2020/2021

COURSEWORK FEEDBACK FORM FOR WRITTEN ASSIGNMENT

COURSE CODE/ COURSE TITLE: ABDT2153 Introduction to Marketing

NAME OF STUDENT(S): ID No:
CHOONG YUN XIAN BRIAN 2001982
TAN WEN ZHANG 2002216
CHEW MING WEI 2003183
CHUA YUAN HAO 2002104
LAM YU QUAN 2002059

PROGRAMME: DFT
YEAR OF STUDY: 1 ACADEMIC YEAR: 2020/2021
SEMESTER: 3
GROUP NO: 2
COURSEWORK NO: 2 NATURE OF MARKS ALLOCATED:
COURSEWORK:
Group assignment /100

Overall feedback:

Student’s Date: Lecturer’s /Tutor’s Date:

Acknowledgement: Name and Signature:
14/03/2021

Note: This form must be submitted together with the assessment grid/grading
criteria and Turnitin report for the coursework.

TUNKU ABDUL RAHMAN UNIVERSITY COLLEGE

FACULTY OF COMPUTING AND INFORMATION TECHNOLOGY

2
 ACADEMIC YEAR 2020/2021

DIPLOMA IN INFORMATION TECHNOLOGY

Team Contribution Sheet

Read, and complete and sign this statement to be submitted with your written work.

“We hereby declare that we have contributed our insight and effort in sections that have been
allocated to us and that all contributions are our work.”

Name (Block Capitals) Sections Signature

Company Background &
CHOONG YUN XIAN BRIAN
1……………………………… Marketing
…………………. Environment ……………………
Segmentation, Targeting
TAN WEN ZHANG
2………………………………..… &……………….
Positioning ……………………

CHEW MING WEI

3……………………………… .. Product & Place
…………………. ……………………

CHUA YUAN HAO

4……………………………… .. Price & Promotion
…………………. ……………………

LAM YU QUAN
5……………………………….. Recommendations
…………………. …………………

5&8
Tutorial Group ………………………
2
Team No. ……………………….
14/03/2021
Date ……………………….

KOLEJ UNIVERSITI TUNKU ABDUL RAHMAN

FACULTY OF COMPUTING AND INFORMATION TECHNOLOGY

2
 PLAGIARISM STATEMENT

Course Code & Title:

Declaration

We confirm that we have read and shall comply with all the terms and conditions of Tunku Abdul
Rahman University College’s plagiarism policy.

We declare that this assignment is free from all forms of plagiarism and for all intents and purposes
is my/our own properly derived work.

We further confirm that the same work, where appropriate, has been verified by anti-plagiarism
software Turnitin.

In addition, “we hereby declare that we have contributed our insight and effort in sections that have
been allocated to us and that all contributions are our work.”

No. Students’ names Sections of the Assignment Signature

Company Background &
1.
CHOONG YUN XIAN BRIAN Marketing Environment
Segmentation, Targeting
2. & Positioning
TAN WEN ZHANG
3. Product & Place
CHEW MING WEI
4. CHUA YUAN HAO Price & Promotion

5. LAM YU QUAN Reccomendations

Date: 14/03/2021