CONTENT PLAN

FOR AIMS GROUP SOCIAL MEDIA HANDLES

Sahej verma (S.Y.BPT)

 INTRODUCTION
As of now the AIMS (ahemdabad institute of medical sciences) has one social media
account on Instagram which currently stands on 797 followers with 144 posts. The
analytics of the previous 10 posts point out that the average content engagement of
the AIMS Instagram handle is at 18.5%. the college could be represented in a more
attractive manner by forming a social media team for the college social media
handles. The social media team will be consisting of only handful of students who
will be responsible for Pre-production, production and Post production.

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WHY YOU SHOULD CONSIDER THIS PLAN?
HYPE TRAIN OF THE EVENTS
As of now convocation 2021 is the biggest event coming down the road for AIMS (Ahmedabad
institute of medical sciences) but there is no post about it which gives details about it or creates
excitement which causes a bit of a let down. The social media team can provide few pieces of content
which will elevate the “hype” for these types of events.

LESS WORK LOAD

Right now we believe that it is teachers and some staff handling all the content for the AIMS
Instagram handle, teachers and staff already have their hands full with management work as well as
teaching work due to which they cannot really devote time to quality content, here the social media
team can pump out 2 to 3 pieces of content for every month and 1-2 pieces of content every week.

GREAT ASSET
The social media handle of the college can be shown off to the parents and to the children seeking
admission and makes for a great point that our college offers a wide variety of creative activities and
can get even more potential students.

MINIMUM EFFORT MANAGEMENT

Since the social media team will be comprising of very handful students, it will be very easy to
manage each and every one and will be easy to keep track of the progress and undergoing projects
for the social media accounts

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CREATIVE OUTLET

It will serve as a really great creative outlet for the students and will be enjoyed by the students a lot
as it is something only very premium colleges allow the students to handle the social media accounts
of their own college. It will be a great platform for learning too, it has been given in the article
https://www.iste.org/explore/classroom/5-ways-use-memes-students

“I was delighted to find 38 students had turned in more than 100 memes! And I
was struck with a revelation: Memes are a great educational device for teachers
and students alike to promote clarity, pedagogy and humor.”

WORK EXPERIENCE
The students will be able to put this into their resumes, for example “I worked as a D.O.P in the XYZ
content piece of the AIMS social media team”. It will only add up in the student’s reputation and will
provide a really different experience to their college life.

Precise team Informative content Growth aspect

Handful of people, who are Every event and every bit of The analytics of the social media
genuinely interested won’t take information will be delivered accounts of the college will have
much time brainstorming for through a friendly yet increased viewership and
some amazing content professional manner. possibly create some buzz.

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FUTURE PLAN
1. Recruitment of the members for the social media team
2. Brainstorming for few content pieces and creating a content bucket (content bucket is just a
pool of ideas so that we are always prepared for the next project and don’t take time away
from our education)
3. Posting few quality content pieces and waiting for it to generate buzz within the students.
4. Getting the audience hooked and making AIMS social media handles a hub for information
and learning.
5. Possibly branching out into different accounts for their own respective purposes.

We will be starting from some small scale content projects to get the contour of our audience and
then work our way through. One content piece that is already on my mind is to interview our teaching
staff, reason being that our teaching staff has very experienced and learned people and interviewing
them will provide the students with a guide as well as an insight into what EXACTLY is physiotherapy
and how vast the scope is and making the audience realise that there is a lot more depth to it than
being perceived.

CONCLUSION
1. Formation of social media committee will benefit the college immensely
2. It will take some work load off the management staff
3. It will provide a great outlet and platform for students
4. The social committee being limited will be easier to manage and will require lesser time to
execute on the content bucket plans
5. The social committee will be a great pointer for the future students and will make our college
look even more diverse in respect to creativity
6. The students will be more engaged with events and stuff going on the college.

THE END

By sahej verma

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