Republic of the Philippines

Laguna State Polytechnic University

ISO 9001:2015 Certified
Province of Laguna
Level I Institutionally Accredited

LSPU Self-Paced Learning Module (SLM)

Course Purposive Communication – GEC 105
Sem/AY First Semester/2020-2021
Module No. 9
Lesson Title EXPLORING TEXTS REFLECTING DIFFERENT CULTURES
Week
2-3
Duration
Date Oct. 19-24, 2020
This lesson will give students. to explore the various cultural influences on both activity
Description of and text and to avail of writing and its relation to texts and cultures, the role of texts as culture
the Lesson bearers in second language classrooms. It also addresses aspects of the method of critical discourse
analysis, which is employed to tackle.

Learning Outcomes

Intended Students should be able to meet the following intended learning outcomes:
Learning  Demonstrate an understanding of the importance of cultural contexts in the
Outcomes communication process;
 Analyse texts that reflect varied cultures and practices; and
 Appreciate various cultural identities and differences.

Targets/ At the end of the lesson, students should be able to:

Objectives 1. Evaluate messages of different types of text reflecting different cultures
2. Analyze texts that reflect varied cultures and practices;
3. Demonstrate an understanding of the importance of cultural contexts in the communication
process;

Student Learning Strategies

Online Activities Online Discussion via Google Meet

(Synchronous/ You will be directed to attend in a Two-Hour class discussion on the nature of language. To have
Asynchronous) access to the Online Discussion, refer to this link: ____________________.

The online discussion will happen on Oct. 19-24, 2020, from 9:00- 10:00AM.

(For further instructions, refer to your Google Classroom and see the schedule of activities for this
module)

B. Learning Guide Questions:

LSPU SELF-PACED LEARNING MODULE: TECHNOLOGY FOR TEACHING AND LEARNING

 Republic of the Philippines
Laguna State Polytechnic University
ISO 9001:2015 Certified
Province of Laguna
Level I Institutionally Accredited
1. What is considered cultural knowledge in the selected texts?
2. Whose views of culture are presented in the texts?
3. Do these texts allow students to explore and negotiate their own cultural experiences in the
new environment?

Note: The insight that you will post on online discussion forum using Learning Management
System (LMS) will receive additional scores in class participation.

Offline Activities
(e-Learning/Self-Paced) Lecture Guide
Check your understanding of the input by answering the following question:
1. What is culture?
2. How do you evaluate messages of different types of text?

CULTURAL TEXTS
 Note that one cause of miscommunication is pronunciation. Speakers of different
varieties of English have different ways of pronouncing words. This is so because of
differences in phonology. (Phonology is the study of how sounds are organized
and used in natural languages. The phonological system of a language includes an
inventory of sounds and their features, and. rules which specify how sounds
interact with each other.)
 Kachru and Nelson (2006) claimed that, in terms of pronunciation, most Outer and
Expanding-Circle varieties display differences from the Inner-Circle varieties
Filipinos pronounce words as they are written or spelled out making it syllable-
timed and not stress-timed., similar to those found between regional dialects
within the Inner-Circle varieties.
 These differences may lead to grammatical consequences affecting
comprehension.
 Interpretations then vary because of differences in pronunciation.
 In the Philippine languages, every vowel is pronounced with a full distinct sound.
 Americans, on the other hand, blend syllables or sometimes even drop some
sounds making the syllables short.

 A cultural barrier does not only pertain to differing languages. It may also be in
the form of a cultural practice or even a bodily gesture.
o Example: in English-speaking countries and even in the Philippines, the
thumbs-up gesture signals approval.
o However, it is considered offensive in other countries such as Greece, Italy
and in some parts of the Middle East.
o Likewise, making a circle with one’s thumb and forefinger generally means
okay in many Western cultures but this is not in countries like Japan where
it is interpreted as a sign for money, and in some Arab cultures as a threat.
 Thus, one should be careful in using bodily gestures.

LSPU SELF-PACED LEARNING MODULE: TECHNOLOGY FOR TEACHING AND LEARNING

 Republic of the Philippines
Laguna State Polytechnic University
ISO 9001:2015 Certified
Province of Laguna
Level I Institutionally Accredited

FORMAL AND INFORMAL LANGUAGE

 Your purpose for communication and the relationship you have with the
listeners/readers will determine if you are to use formal or informal language.
 When speaking impromptu on certain topic, you should use ordinary,
conversational language.
 However, if you are to give a lecture in a conference, your language should be
formal.
 In the same manner that when you write a speech and your purpose is to inform
your audience on climate change, it is expected that your language is formal.
 In contrast, if your speech is meant to entertain your listeners on light topic, your
language should be informal.

Putting Things In the Right Perspective

1. Analyse the advertisement above.

2. Group brainstorming

Generate questions and ideas about the message conveyed by the advertisement

Performance Tasks

PT 1
Directions: Answer the following questions briefly.
1. What are your observations or generalizations on how texts and/or images are presented?
2. In what ways should media present texts/images about various cultures?
3. Are objects actions and behavior that reveal a cultural meaning?

PT2
1. Why media literacy is important
2. Are all media messages constructed?

LSPU SELF-PACED LEARNING MODULE: TECHNOLOGY FOR TEACHING AND LEARNING

 Republic of the Philippines
Laguna State Polytechnic University
ISO 9001:2015 Certified
Province of Laguna
Level I Institutionally Accredited

Understanding Directed Assess

Rubric for Designing Lesson Plan (PT 1 & 2)

LSPU SELF-PACED LEARNING MODULE: TECHNOLOGY FOR TEACHING AND LEARNING

 Republic of the Philippines
Laguna State Polytechnic University
ISO 9001:2015 Certified
Province of Laguna
Level I Institutionally Accredited

Learning Resources

Africa, Augusto C., Purposive Communication in the Now, Books Atbp. Publishing Corp. 2018

Barrot, Jessie S. & Sipaco, Philippe John F., Purposive Communication in the 21st Century, C & E Publishing,
2018

Madrunio, Marilu R. & Martin, Isabel P., Purposive Communication: Using English in Multilingual Contexts,
C & B Publishing, Inc. 2018.

Santos, Maria L. & Uychoco, Marikit Tara A., Communication for Society Purposive Communication, Rex Book
Store, 2018

SyGaco, Sonia B, Principles and Competencies in Purposive Communication, GBT Great Books Trading, 2018

https://versatilely.blogspot.com/2014/11/the-three-concentric-circles-of-english.html

Faculty In-Charge

VIOLETA P. RANA
Laguna State Polytechnic University
Santa Cruz, Main Campus
Barangay Bubukal, Santa Cruz, Laguna
Email: violyrana@gmail.com
Mobile: 09751949186

LSPU SELF-PACED LEARNING MODULE: TECHNOLOGY FOR TEACHING AND LEARNING