A STUDY ON CUSTOMER AWARENESS AND

PREFERRING VOLKSWAGEN CARS

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1 INTRODUCTION

2 REVIEW OF LITERATURE

3 INDUSTRY PROFILE

4 DATA ANALYSIS AND

INTERPRETATION
5 FINDINGS,SUGGESTIONS AND
CONCLUSION
BIBLIOGRAPHY

APPENDIX
 LIST OF TABLES
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 CHAPTER 1
INTRODUTION
1.1 INTRODUCTION
RESEARCH METHEDOLOGY
RESEARCH:
Royal Enfield is a company which started its business in 1948with its product
such as bullet and has been a prestigious brand and lived up to its name like a
royal till date. Royal Enfield is called as king of two wheeler bikes. These are
the bikes which are well defined for off road rides. The Royal Enfield craze is
among almost all aged group of customer. There are many bullet clubs present
all over the world which goes for offroad ride and explore the new adventures
places. In this study it throws a light on the customer attitude and satisfaction
level towards Royal Enfield bikes in Thrissur.

RESEARCH METHEDOLOGY:
Research Methodology is a critical component of any research exercise as it
can make the difference between a completely irrelevant and a completely
relevant exercise. Research methodology will determine how a specific survey
is to be designed and how large the sample population should be.
Research methodology refers to:
• A systematic study defining a problem.

• Formulating a hypothesis.
• Collecting and analysing data.
• Deductions and conclusions.
RESEARCH DESIGN
Research design is the framework of research methods and techniques chosen
by a researcher. It is like a blueprint for collection measurement and analysis of
data. It is the specification of methods & procedures for acquiring the
information needed for solving the problem in short, it outlines how the
research will be carried out. In the words of Miller, "Designed research is the
planned sequence of the entire process involved in conducting a research
study".
The major types of research design are as follows:
• Exploratory Research Design

• Descriptive Research Design

• Diagnostic Research Design
• Experimental Research Design
1. Exploratory Research Design: Exploratory research is defined as a research
used to investigate a problem which is not clearly defined. It is conducted to
have a better understanding of the existing problem, but will not provide
conclusive results. Sometimes this research is informal and unstructured. It
serves as a tool for initial research that provides a hypothetical or theoretical
idea of the research problem. It is conducted with the purpose of gaining a
better insight into a problem. Such a research is usually carried out when the
problem is at a preliminary stage.
2. Descriptive Research Design: Descriptive research aims to accurately and
systematically describe a population, situation or phenomenon. A descriptive
research design can use a wide variety of research methods to investigate one
or more variables unlike in experimental research the researcher does not
control or manipulate any of the variables but only observes and measures
them. It is used to make predictions related to a particular phenomenon. In
regards to this study descriptive design is used.
3. Diagnostic Research Design: In diagnostic design, the researcher is looking
to evaluate the underlying cause of a specific topic or phenomenon. It can help
you find out more about the factors that lead to specific issues or challenges
your customers might be facing. It mainly determines the frequency with
which something occurs or its association with something else.
4. Experimental Research Design: Experimental research is a method used to
establish a cause and effect relationship between two variables or among a
group of variables. The purpose of this design is to allow the researcher to
control the research situation in order to evaluate the relationship among the
variables. This 9 type of research design contributes to solving a particular
problem by manipulating the independent variables to observe the change
they have on the dependent one.

POPULATION
A research population is generally a large collection of individuals or objects
that is the main focus of a scientific query. In this case the population is mainly
focused on consumer satisfaction after using the Royal Enfield bikes and the
services provided by the showrooms.

SAMPLING
When conducting research about a group of people, it's rarely possible to
collect data from every person in that group. Instead, a sample is selected. The
sample is the group of individuals who will actually participate in the research.
Different sampling methods are widely used by researchers in market research
so that they do not need to research the entire population to collect actionable
insights.
SAMPLING METHOD:
There are two types of sampling methods.
• Probability sampling.
• Non-probability sampling.
1. Probability sampling:
It involves random selection, allowing you to make statistical inferences about
the whole group.
There are four methods followed under probability sampling:
• Simple random sample
• Systematic sample
• Stratified sample
• Cluster sample
2. Non-probability sampling:
It involves non-random selection based on convenience or other criteria,
allowing you to easily collect initial data.
There are four methods followed under non probability sampling.
• Convenience sample
• Voluntary response sample
• Purposive sample
• Snowball sample
The sample design used for this study is simple random sample under
probability sampling.
METHODS OF DATA COLLECTION:
Data collection is defined as the procedure of collecting, measuring and
analysing accurate insights for research using standard validated techniques. A
researcher can evaluate their hypothesis on the basis of collected data.
The methods used for data collection are:
• Primary data
• Secondary data
Primary data: Here the researcher uses questionnaire method to collect data
directly from the respondents. It is fresh data and is not subject to biased
opinions and answers. Primary method of data collection takes more time and
energy and is costlier as compared to secondary data collection. For the
questionnaire area of this study, we use primary data collection method.
The sources of primary data are as follows:
• Surveys
• Observations
• Experiments
• Questionnaire
• Interviews etc.
Secondary data: Here the researcher uses the help from internet, magazines,
articles and some officials related to the research problem as secondary source
of data. In this study we use secondary data collection method for all the
information needed.
The sources of secondary data are as follows:
• Books
• Journals
• Articles
• Webpages
• Blogs etc.
Both primary data and secondary data has been used in this study. The primary
data had been collected through surveys sent to the customers. The secondary
data was sourced through company website, social media platforms and online
articles.
TOOLS OF DATA ANALYSIS
The tools used for analysing data collected are:
• Tabulation
• Percentage Analysis
• Pie Chart
• Bar Graph
PERIOD OF STUDY
This study was conducted for a period of 21 days or 3 weeks.
 CHAPTER 2
REVIEW OF LITERATURE
REVIEW OF LITEARTURE:
Review of literature helps to identify the concept relating to the research topic
and potential relationship between them. It helps to understand the research
topic by analysing the following literature.