DEPARTMENT OF EDUCATION

Region IX, Zamboanga Peninsula

Division of Zamboanga del Sur
NILO NATIONAL HIGH SCHOOL
Nilo, Tigbao, Zamboanga del Sur

LESSON PLAN IN ENGLISH 8 ( THIRD QUARTER)

I. OBJECTIVES
A. Learning 1. EN8RC-IIIa-12.1: Recognize propaganda techniques used in a given text.
Competencies 2. EN8VC-IIIc-18: Determine the issue and stand presented in the material
viewed.
B. Learning
Outcome
C. Learning 1. Define propaganda.
Objectives 2. Determine the issue and stand presented in the propaganda strategies.
3. Create advertisements that will convince the consumers to buy products in
Nilo using the different propaganda strategies.
4. Accurately identify the strategy used in each of the propagandas.

II. CONTENT Propaganda Strategies

III. LEARNING RESOURCES
A. References K-12 Curriculum Guide p.
2. Learning module pp. 360- 361
B. Other https://www.youtube.com/watch?v=nJub11RBEPs&list=PLi8t4ejK8-UgGs2aD-
Learning pAvo794Xb0S92AB&index=34
Resources
IV.
PROCEDURES
A. Reviewing The students will give a recap about the previous lesson.
previous Questions to be asked:
lesson or -What are the genres of Poetry?
presenting the -Give the forms of Poetry
new lesson -What are the elements of Poetry?

B. Establishing “IDENTIFYING THE PICTURES “

a purpose for Directions: Differentiate how the two countries promote their place ( Allow
the lesson varied answer)

C. Presenting The class will be divided into 5 groups. Each group will receive an improvised
examples / board and a piece of chalk. The task of the group is to guess the name of the
instances of television commercial based on the “tagline” that will be read by the teacher.
the new lesson Mechanics:
a. The teacher will read the tagline twice.
b. When the students hear the word “go”, they will start their
brainstorming.
c. They will be given 10 seconds to think and write their answer.
d. When they hear the word “stop and raise your board”, they will
raise
their board.
e. In case of late response, the group’s answer will not be credited,
but
they may participate again in the next item .
f. The highest pointer will be declared as winner.

1.Banco de Oro (BDO) – “We find ways.”

2.Nescafe Creamy White - The Milkiest Ever
3.Bonakid - Batang May Laban
4.Jolibee -I love You Sabado
5.Surf FabCon- Para sa Malinis at Bangong Tumatagal
6.Bear Brand- Tibay Araw-Araw
7.Fudgee Barr- O’ Barr sa Sarap
8.Ceelin Plus-Proteksyon Plus- Laba sa Sakit
9.Plemex- Basta Lagundi
10.Bear Brand- Tibay Araw-Araw
D. Discussing Discussion about Propaganda
new concepts Propaganda
and practicing Publicly to promote something: information put out by an
new skills #1 organization or government to promote a policy, idea, or
cause misleading publicity: deceptive or distorted information
that is systematically spread.

D. Discussing Basic Propaganda Strategies

new concepts
and practicing 1. Bandwagon - persuading consumers by telling them that others are doing
new skills #2 the same thing.

2. Testimonial - when a product is sold by using words from famous people or

authority figures.

3. Transfer - when a product is sold by the name or picture of a famous person

or thing but no words from the said person or thing.

4. Repetition - when the product‘s name is repeated at least four times in

the ad

5. Emotional Words - words that will make a consumer feel strongly about
someone or something are used.

F. Developing Analysis
mastery (Leads The students will watch the Breeze-Good Experiment Commercial, Voice Combo
to Formative Sandwich and Nolan’s Cheddar. After that, they will answer the checklist about
Assessment) the commercial.
G. Finding Directions: Put a check at the opposite of the possible characteristics of
practical the commercial below.
applications of
concepts
 Commercial No.1: Breeze-Good Experiment Commercial
Strongly Disagree Agree Strongly
Characteristic Disagree Agree
1.gives us enough information
about the product
2.maximizes the time
3.teaches about the human
values
4. very entertaining
5.suitable to all ages
H. Making The students will answer the following questions orally.
generalizations 1. What did you observe in the presented commercial?
and 2. Do the commercial affects you in different ways? Give example.
abstractions 3. In what part of the commercial do you like the most? Why?
about the 4. Did the commercial persuade/ encourage you to buy or patronize their
lesson? product?
. Which part of the Commercial encouraged you to buy the product?

I. Evaluating SYNTHESIS
Learning Task 1: Where do I Belong?
Direction: The teacher will present 10 propagandas. The students will identify
the device used in each of the propaganda. The answers will be written in their
notebook. The propagandas are the following:
1."OK" | NESTEA- https://youtu.be/sgOR2SY2sGU
2. Jollibee - I love You Sabado
https://youtu.be/mFDGPu0hosk?list=PLC1C5hxn_j98zPhWW3y4TDymjOX_lxEpI
3. Stik-O- https://youtu.be/TF3eXcrvpS0
4.Camay- https://youtu.be/SOA-kr2-GkQ
5. Skyflakes- https://youtu.be/xkLRcd5RhkE
6. Double Control Diatabs- https://youtu.be/VNI5eMF4wn8
7.Lucky Me Spicy Hot Beef- https://youtu.be/N3kVb1bBH_s
ANSWER KEY
1. Emotional Words 5. Emotional Words
2. Bandwagon 6. Transfer
3. Repetition 7. Emotional Words
4. Testimonial

Performance Task INTEGRATION FROM:

Direction: The class will pick a piece of paper inside the box. Each paper has the
name of the propaganda strategy. They will have the draw lots for the product TLE_EM9-12-Ia-1
1.1 Identify what is of
that they will endorse. “Value” to the customer
RUBRIC FOR PROPAGANDA PRESENTATION 1.2 Identify the
customer to sell to
3 2 1
The commercial is The commercial is The commercial
1.3 Explain what makes
Creativity a product unique and
creative and somewhat creative shows little
and effectively written and effective and/or creativity or competitive
presentation and is presented the presentation is effectiveness and/or
1.4 Apply creativity and
well. adequate. is not well
presented. Innovative techniques to
Need for The commercial The commercial The commercial develop marketable product
clearly explains the somewhat explains does not adequately 1.5 Employ a Unique
product need for the the need for the explain the need for
product product the product
Selling Proposition (USP) to
The commercial The commercial is The commercial the product/service
Visual aids
makes good use of presented does not include
(props) visual aids or props. significantly outside any visual aids or
the time frame props.
Enunciation/ Presenters’ Presenters’ Presenters’
enunciation/diction enunciation/ diction enunciation/ diction
diction is excellent. is average. is below average.
Within time The commercial is The commercial is The commercial is
presented within presented slightly presented
frame (1-2 the outside the time significantly outside
minutes) time frame. frame. the time frame

Prepared by: Checked by:

RELISA G. GOMEZ MONICO R. BACALSO

Subject Teacher OIC / Head Teacher I

Noted:

LEONILA E. MANIWANG, ED.D.

Principal II