FORMATO BRIEF - CAMPAÑA PUBLICITARIA EN INGLÉS.

ELABORADO POR:

DANIELA MARIA PEREZ BELLO

SERVICIO NACIONAL DE APRENDIZAJE

INSTRUCTORA:

WENDY PAOLA GOMEZ

FECHA: 28/02/2022
IDENTIFICATION OF THE PRODUCT OR SERVICE. (Description of
Service)

Descriptión: Use:

It is one of the main It was created to be able

social network that exists keep in touch to people,
in the world. It is a and that these could
network of virtual links, share information, newe
whose main objective is and audiovisual content.
to give support to
produce and share
content.

Facebook

Quality requirements: Complementary

networks :
Excellent service created While it is true Facebook
is social network which
by Mar Zuckerber,with
allows you to interact
the aim of desingning a and share content with
people regardless of
space where people where they are, bu ton
could Exchange fluid the other hand it is
important to say that not
communication and
only in this does it
share content more facilitate communication
since we also have
easily. instagram, WhatsApp,
Linkedln, Telegram
among others, where
these are similar in terms
of service because in
some way they have the
same purpose or
objective to connect us in
such a way that: first,
there is no impediment to
knowing who is important
in our lives and second,
to make known what
they are our topics of
interest.
MARKET SEGMENTATION ACCORDING TO PRODUCT OR
SERVICE

It is a method by which potential customers can be divided into different groups,

which allow companies to send personalized messages..
Macro segmentation (select the market to which your product is directed your
product or Service).

PRODUCT Social network (Facebook)

MARKET

CONSUMER Directed to the general public; according to the policies of

MARKET the social network, which in this restricts only to children
under 13
Years.
PRODUCER
MARKET People interested in this service.

INTERMEDIARY Wireless Internet Satellite, Internet

MARKET Internet by, Mobile Phone.

GOVEENT Law 1273 of 2009 of Colombia, "on the protection of

MARKET information and data"
Law 1581 of 2012 of Colombia, "By which
general provisions for the protection of personal
data "
 micro-segmentation
A service created to be able to keep people in contact and that they could share
information, news with their friends and family.
DEMOGRAPHICS

INCOME From 0 to 200 thousand is affordable to the public

GENDER Masculine and feminine

OCCUPATION Merchants, Housewives, students, at different levels of

training.

RELIGION It does not exclude religion.

RACE All the races

NATIONALITY Colombian

PSYCHOGRAPHIC.

SOCIAL CLASS high, - half - short

LIFESTYLE People interested in expanding their social

circle

PERSONALITY all personalities

CULTURE all cultures

REASON FOR USE Relate and interact with people and their
OF THE SERVICE surroundings

VALUES No securities exclusion

ATTITUDES People with different interests which

strengthens their ties
PARTICULAR CHARACTERISTICS OF THE PRODUCT OR
SERVICE TO TAKE INTO ACCOUNT IN THE PACKAGING.

SERVICIE
SERVICE DESCRIPTION

It is one of the main social networks that

exists in the world. It is a network of virtual
LOGO Facebook links, whose main objective is to support the
production and sharing of content.

LOGO
Servicie