Marketing Plan

A. Target Market

a. Target Market

b. Contingency

B. Product

Specific Quality Buyer 1 Buyer 2 Buyer 3

Classification Liveweight Dressed Chicken Inasal Type
Quality Specification Weight range 1.5 – Product sorted into Variation on flavor of
1.6kg Small (Under 1 kg) Inasal (Sweet Mix Inasal
Medium (1-1.1 kg) and Spicy Mix Inasal)
Large (1.2-1.4 kg)
Packaging Bamboo Crates with Vacuum sealed Vacuum sealed
Company Logo biodegradable plastic biodegradable plastic
with company logo with company logo
Delivery Requirement 1500 pc per day 1000 pc per day (5 meat 300 pc per day ( 3
shop) restaurant)

C. Target Sales

Buyers Packaging Volume Price Amount

1 Wet Market Bamboo Crates 1500 pc per 115 172,500
with Company day
Logo
2 Meat Shop Vacuum sealed 1000 pc per 135 135,000
biodegradable day
plastic with
company logo
3 Restaurants Vacuum sealed 300 pc per 190 57,000
biodegradable day
plastic with
company logo

Total 2800 364,500

D. Payment Term/Procedure
 Buyer 1 Buyer 2

E. Promotions