PURPOSIVE COMMUNICATION • Channel – path

• Receiver – receives, interprets

COMMUNICATION • Feedback – response
• All of us communicate and express ourselves everyday to • Context
ourselves (intrapersonal), others (interpersonal), group of • Noise
individuals (public and to vast number of individuals in
different locations mass and social).
• With communication, there is understanding and action, COMMUNICATION SKILLS
because there is convergence or a point of reference through • Listening
language (written and spoken) and gestures. • Speaking
• It came from the Latin word “comunicare” which means to be • Reading
common or be alike with others. • Writing

COMMUNICATION FORMS COMMUNICATION BARRIERS (NOISE)

• Intrapersonal • Physical – comes from environment, ex. shouting people while
o you are communicating to yourself having a meeting
o ex. praying, reviewing, introspect, analyze by yourself • Psychological – worries, anxieties, interrupting you from
o it is very normal listening to the prof
• Interpersonal – Dyadic or Group • Physiological – barrier that comes from the body ex. sickness,
o there is a presence of another person fever, dysmenorrhea, terrible headache, stomach cramps
o Dyadic – when you talking to one person • Cultural
o Group – talking to many people • Semantic – barrier because of different language
• Public Communication
o everyone has access MODELS OF COMMUNICATION
o procession, cultural festivity • Aristotle – oral communication model, no emphasis on reaction
o ex. campaigning, Catholic masses, worship
• Shannon and Weaver – identification of noise
• Mass Communication
• Osgood and Schramm – role reversal of Source and Receiver
o still group communication, but using mass media
and the “common field of exp.”
channels such as radio, television, print media
• White’s – identification of the stages of communication
o feedback may be available later
• Social Media Communication
STAGES OF COMMUNICATION (EUGENE WHITE’S)
o communicating to a group of persons like in another
• Thinking (ideogenesis)
side of the globe, and get instant feedback.
• Encoding
• Transmittal – sound waves, light waves
Codes of Communication
• Decoding – bringing interpretation, analysis
• Communication can be either verbal or non-verbal.
• Reacting – start of a new communication activity
• The verbal type is the standard from of using language orally
when we communicate and includes
SOCIAL MEDIA 101
o sound/symbols (letters)
What is social media?
o meaning
Social media are computer-mediated technologies that facilitate the
o organization
creation and sharing of information, ideas, career interests, and other
o reason
forms of expression via virtual communities and network.
• But the non-verbal communication are: (more on actions)
o time (12:00 means lunchtime, Christmas means
10 social media nuggets to live by (Ethical Practices)
thanksgiving)
1. Don’t hang your dirty linens to dry online. (Personal secrets, ex.
o proximity (ex. you are the VP of Duterte, means you
arguments with other people)
have power because you are very near)
2. Avoid posting sensitive documents or information
o movements (slap, handshake, rolling of the eyes,
3. Refuse the temptation to post any news item published in
turning of the shoulders)
dubious websites.
o artifacts (or objects, giving of fruits, cards, presents,
4. Read not only the headlines but the full article.
giving of ID)
5. Decline any invitation from strangers to have an on-line
o touch (handshake)
business deal.
o silence (could mean yes, no, or no reaction at all)
6. Avoid invectives when commenting on someone else’s wall
(bad words, curse words)
COMMUNICATION ELEMENTS
7. Never post revealing photos.
• Source
8. Don’t plagiarize.
• Message
9. Include and cite sources of information always.
• Channel 10. Logging out from social media at least on weekend can be good
• Receiver on physical and mental wellness.
• Reaction/Feedback
COMPARISON OF COMMUNICATIONS SKILLS VS. COMMUNICATION
CYCLE OF COMMUNICATION ELEMENTS

ELEMENTS OF COMMUNICATION
• Source – formulates message
• Message – idea – data and info