https://www.youtube.com/watch?

v=xCNMLvS4gAg

WORKSHEET: THE SOCIAL MEDIA REVOLUTION 2014

PRE-WATCHING: Here are some words from the video Social Media Revolution. Can you match them with their
correct meaning?
1. fad c a. outdated
2. Shift d b. correct, precise
3. Overtaken m c. trend/craze
d. change
4. Passé a
e. the average number of copies of a
5. Wiki g publication sold over a given period 
6. Accurate b f. response on investment
7. word of mouth h g. fast (in Hawaiian)
8. brand j h. oral communication that often creates
9. peer k unintentional publicity
10. ROI f i. advertisements
j. trademark
11. Trust n
k. friend
12. Skip l l. leave out/ pass over
13. Ads i m. left behind
14. Circulation e n. have faith in

A. FACTS AND FIGURES: watch the film and tick the right answers.

1. Over 50% of the world’s 7. Facebook added more then 200 million users in...
population is ... a. two years.
a. under 20 years old. b. less than a year.
b. under 30 years old. c. less than a month.
c. over 60 years old.
8. If Facebook were a country, it would be ...
2. Over ... of millennials have a. bigger than the US.
joined a social network. b. bigger than China.
a. seventy % c. bigger than India.
b. eighty %
c. ninety % 9. Ashton Kutcher and Britney Spears on Twitter already have more
followers than ...countries put together.
3. In the US the highest a. two
online traffic is generated b. four
by ... c. six
a. Google
b. Facebook 10. The second largest search engine is ...
c. YouTube a. Google
b. YouTube
4. Before the social media c. Wikipedia
arrived, ... was the number
one internet activity. 11. Wikipedia has over ... articles.
a. online gaming a. 15,000,000
b. illegal downloading b. 50,000,000
c. pornography c. 150,000,000

5. ... couples married in the 12. There are around ... Blogs.
US met via social media. a. two hundred thousand
a. one out of three b. two million
b. one out of five c. two hundred million
c. one out of eight

6. To reach 50 million users

the Radio took ... years
while the Internet took ...
years
a. thirty eight / five
b. thirty eight / four
c. thirteen / three
B. TRUE or FALSE? Correct the false statements.
1. Companies are using social media such as LinkedIn to recruit their workers. true
2. E-mails will always be necessary and popular. true
3. The opinion of bloggers of about products and brands isn’t highly valued yet. false
4. Consumers trust peer recommendations better than traditional forms of advertising. true
5. The circulation of the world’s largest newspapers has increased in recent years. false
6. The advertisements of the future will find us via social networks. True
7. The ROI of social media is lasts longer. true

C. Answer the following questions.

1. So, are social media a fad? Why (not)?
social media are not a passing fad, but a radical change in the way we communicate. Millions of pieces of
content are shared on Facebook daily. Social media have created new forms of communication, they have
shortened distances, they have made the world smaller, more interrelated and have given rise to a completely
new globalized environment. By Cezanne Software
Talent management, and the parallel development of the technology that supports it, are integrated into this
new social environment that has led to the creation of new talent management models.

2. What importance do they have in your life?

yes, they are important since the media encourage conversation about different topics of common interest,
which in itself allows the acquisition of knowledge within a process that constantly feeds back. The main
purpose of the media is, precisely, to communicate objectively, but depending on their type of ideology they
can specialize in informing, educating, transmitting, entertaining, forming opinion, teaching, controlling, etc.

The media reside in the fact that they allow extensive information content to reach extended parts of the
planet immediately, such as news, technological advances, scientific discoveries, etc. In this way more people
have access to this type of information immediately. The media, likewise, make it possible for many personal
relationships to stay together or at least not disappear altogether as they facilitate real-time communication.
Another positive factor occurs in the economic field: whoever owns the use of the media can generate a
certain type of awareness about a kind of product, that is, they can generate their own demand, since the
media often play the role of trainers of opinion