Cricket’s reconnection with Olympics is long

overdue
Publication info: FT.com ; London (May 2, 2017).

ProQuest document link

ABSTRACT (ENGLISH)
An Olympic Twenty20 presence would also be certain to enhance the global popularity of cricket among girls and
young women, encouraging not least my twin daughters’ lofty ambitions of emulating Ellyse Perry, Charlotte
Edwards and the 1900 Olympic gold medal winners.

FULL TEXT
Sir, Murad Ahmed’s Big Read “Cricket goes for gold” (April 28) was
well-directed and refreshing; one notes that for the Financial Times, at least, “Mr Pietersen” is the correct mode of
address for the former England captain, rather than “KP”. However, one factor in the debate concerning potential
Olympic Twenty20 tournaments was not addressed, although it should certainly be considered by the Board of
Control for Cricket in India (BCCI), the English Cricket Board (ECB) and the International Cricket Council (ICC).
If cricket is embraced by the International Olympic Committee, federations associated and affiliated to the ICC,
such as Norway, Belgium and even Luxembourg, will at last be able to gain access to government funding which is
ringfenced for national Olympic preparation and participation. This money, while apparently small in comparison to
other sports’ quotas, would be considerable in relation to that currently received from the ICC. Effectively there
would be a transfer payment to cricket that would particularly benefit the subcontinental diaspora in continental
Europe by crowding much more investment into the game at no marginal expense to the BCCI, ECB and ICC. While
not closing the gap completely with rugby or hockey, cricket at the lower end of the international spectrum would
experience a step-change in resources after a difficult decade in terms of both financial and competitive
structures.
An Olympic Twenty20 presence would also be certain to enhance the global popularity of cricket among girls and
young women, encouraging not least my twin daughters’ lofty ambitions of emulating Ellyse Perry, Charlotte
Edwards and the 1900 Olympic gold medal winners. Can concerned readers please urge the BCCI, the ECB and the
ICC to support the overdue and much-needed reconnection of cricket with the Olympic movement?
Adrian Wykes
Évrange, France

DETAILS

Subject: Olympic games

Location: England Luxembourg Belgium France Norway Europe United Kingdom--UK

Company / organization: Name: Board of Control for Cricket in India; NAICS: 813990; Name: International
Olympic Committee--IOC; NAIC S: 813990; Name: Financial Times; NAICS: 511110

PDF GENERATED BY PROQUEST.COM Page 1 of 2

 Identifier / keyword: Letter Letters International Cricket Council Charlotte Edwards European Central Bank
International Olympic Committee Board of Control for Cricket in India

Publication title: FT.com; London

Publication year: 2017

Publication date: May 2, 2017

Publisher: The Financial Times Limited

Place of publication: London

Country of publication: United Kingdom, London

Publication subject: Business And Economics

Source type: Trade Journal

Language of publication: English

Document type: News

ProQuest document ID: 1904941237

Document URL: http://search.proquest.com.ezp-prod1.hul.harvard.edu/trade-journals/cricket-s-

reconnection-with-olympics-is-long/docview/1904941237/se-2?accountid=11311

Copyright: Copyright The Financial Times Limited May 2, 2017

Last updated: 2021-09-11

Database: ProQuest One Business,Business Premium Collection

LINKS
Linking Service

Database copyright  2022 ProQuest LLC. All rights reserved.

Terms and Conditions Contact ProQuest

PDF GENERATED BY PROQUEST.COM Page 2 of 2