Professional Documents
Culture Documents
Contents
History
Awards
Years North American International Auto
2021 Show logo
2020
2019
2018
2017
2016
2015
2014
2013
2012
2011
2010
2009
2008
2007
2006
2005
2004
2003
2002
2001
2000
1999
1998
1997
1996
1995
1994
1993
1992
1991
1990
1989
1987
See also
References
External links
The show begins with press preview days, industry preview days and a charity preview event. The charity
preview raises money for local children's charities. In 2004 and 2005, the charity preview attracted 17,500
people at $400 a ticket and raised $7 million in total. 2006 was the sixth consecutive year the charity
preview event raised over $6 million. 35,711 tickets were sold for the industry preview representing people
from 24 countries in 2005 and 6,897 credentialed press from 63 countries. Over 800,000 attended during
the days the show was open to the general public in 2018; it is estimated that the show generates a revenue
of over $500 million to the local economy.[3]
History
In 1899, William E. Metzger helped organize the Detroit Auto Show, only the second of its kind, after the
1898 Paris Auto Show.[4] An auto show was held in Detroit in 1907 at Beller's Beer Garden at Riverside
Park and since then annually except 1941–1953. During the show's first decades of existence it portrayed
only a regional focus. In 1957 international carmakers exhibited for the first time.[5]
In 1987, the Detroit Auto Dealers Association (DADA) proposed it become international.[6] The members
of the DADA went to places such as Europe and Japan in the attempt to convince those unveiling their
new brands or vehicles in those countries to bring those unveilings to the North American Auto Show.[6]
That attempt proved to be successful; the North American Auto Show was then renamed the North
American International Auto Show in 1989.[6] The NAIAS was the first (and, until 2006, only) auto show
in the United States sanctioned by the Organisation Internationale des Constructeurs d'Automobiles.[7]
Hosted in Detroit, Michigan, for over a century, since 1965, the show has been held at TCF Center
(formerly Cobo Center),[6] where it occupies nearly 1 million square feet (93,000 m2 ) of floor space. Prior
to being held at the TCF Center, the show was held at other well known places in the Metro Detroit area,
including the Light Guard Armory, Wayne Gardens pavilion, and Michigan State Fairgrounds.
Record attendance was in 2003, with 838,066 attendees.[8] In 2009, attendance was 650,517.[8] In 2016,
there were 815,575 in ticketed attendance, after reaching 803,451 in 2015.[8]
Audi, BMW and Mercedes-Benz were not present at the 2019 edition, following recent absences of other
luxury manufacturers like Porsche, Jaguar, Land Rover and Volvo.[3]
In July 2018, plans were announced to move the show from January to June beginning in 2020, in hopes of
attracting more visitors and adding outdoor events,[3] with plans for an "auto plaza" around Woodward and
Jefferson avenues, in addition to the indoor exhibition at TCF Center.[9] An outdoor festival known as
"Motor Bella" was to precede the show, which would showcase European supercars.[10] On March 29,
2020, it was announced that the 2020 edition had been cancelled due to the COVID-19 pandemic, due to
Michigan health orders and TCF Center being used as a field hospital by FEMA.[11]
In September 2020, plans were announced to move the 2021 show from June to late-September due to the
continued pandemic.[12] However, on January 11, 2021 it was announced that the 2021 edition had also
been canceled. The NAIAS organizers held Motor Bella at the M1 Concourse in Pontiac, Michigan as a
partial replacement, which was an outdoor enthusiast event running from September 21–26. Executive
director Rod Alberts stated that "we cannot ignore the major disruptions caused by the pandemic and the
impact it has had on budgets. As such, we will be providing an amazing experience to the media, the auto
industry and the public in a cost-effective way."[13]
Awards
Two major awards are presented at the auto show: the EyesOn Design Awards for Design Excellence,[14]
and the Car, Truck, and Utility of the Year Award, which was founded in 1994. At the North American
Car, Truck and Utility Vehicle of the Year awards, awarded in the preview period of the auto show, around
55 automotive journalists serve as judges. They evaluate "value, innovation, design, performance, safety,
technology and driver satisfaction."[15]
2004: Winners were the Mazda Kabura concept for "Aesthetics & Innovation", the Ferrari
FXX prototype for "Functionality", and the Chevrolet Camaro (fifth generation) model for
"Concept Implementation".[14]
2007: Winners were the 2007 Chrysler Nassau concept for "Aesthetics & Innovation", the
Kia Kue concept for "Functionality", the 2008 Cadillac CTS (second generation) production
model for "Concept Implementation", and the Jeep Trailhawk concept for "Spirit of Industrial
Design".[14]
2008: The Cadillac CTS concept and the Chrysler ecoVoyager won the awards for concept
car and truck. The 2009 Cadillac CTS-V and the BMW X6 received the Design Excellence
awards for best production car and truck.[14]
2009: The Audi Sportback and the Cadillac Converj (ELR) won the "Excellence in Design
Award" for concept vehicles debuted at the Detroit. The Audi R8 V10 and the BMW Z4 (E89)
received the Design Excellence award for production vehicles.[14]
2010: The GMC Granite won the Excellence in Design Award for concept vehicles debuted
at the Detroit show and the Audi A8 received the top honor for production vehicles.[14]
2011: The Porsche 918 RSR won for concept vehicles debuted at the Detroit show and the
2011 Audi A6 received the award for production vehicles.[16]
2012: The Lexus LF-LC won the "Excellence in Design Award" for concept vehicles
debuted at the Detroit show and the 2013 Ford Fusion received the top honor for production
vehicles.[17]
2013: The 2014 Cadillac ELR won the "Production Category" at the Detroit show while the
Nissan Resonance concept and the Ford Atlas concept tied for the "Concept Category"
award.[18]
2014: The 2015 Ford Mustang won "Best Production Vehicle" while the Volvo Concept XC
Coupé took awards for both "Best Concept Vehicle" and "Best Use of Color, Graphics, and
Materials".[19]
2015: The Ford GT won "Best Designed Production Vehicle" award while the Buick Avenir
was selected as both "Best Concept Vehicle" and "Best Use of Color, Graphics, and
Materials" and the Audi Q7 received Best Designed Interior.[20]
2007: The Saturn Aura and Chevrolet Silverado received the North American Car and Truck
of the Year awards.[21]
2008: Won by the 2008 Chevrolet Malibu and Mazda CX-9.[22]
2009: Won by the Hyundai Genesis and Ford F-150.[23]
2010: Won by the Ford Fusion Hybrid and Ford Transit Connect.[24]
2011: Won by the Chevrolet Volt and Ford Explorer.[25]
2012: Won by the Hyundai Elantra and Range Rover Evoque.[26]
2013: Won by the Cadillac ATS and Ram 1500.[27]
2014: Won by the Chevrolet Corvette Stingray and Chevrolet Silverado.[28]
2015: Won by the VW Golf/Golf GTI and Ford F-150.[29]
2016: The Honda Civic and Volvo XC90 received the show's North American Car and
Truck/Utility of the Year awards.[30]
2017: The Chevrolet Bolt, Honda Ridgeline, and Chrysler Pacifica received the show's
North American Car, Truck, and Utility of the Year awards, respectively. This was the first
year Truck (pickup trucks and commercial vans) and Utility (SUVs, crossovers, and
minivans) were awarded separately.[31]
2018: The Honda Accord, Lincoln Navigator, and Volvo XC60 received the show's North
American Car, Truck, and Utility of the Year awards, respectively.[32]
2019: The Genesis G70, Ram 1500, and Hyundai Kona received the show's North American
Car, Truck, and Utility of the Year awards, respectively.[33]
Years
2021
The 2021 edition was canceled on January 11, 2021, due to the worldwide COVID-19 pandemic, and was
instead held as the Detroit Motor Bella outdoor enthusiast event from September 21–26.
Production car introductions
2020
The 2020 show was to be held from June 13–20. The 2020 edition was canceled on March 29, 2020 due to
the worldwide COVID-19 pandemic.[11]
2019
The 2019 show ran from January 19–27 at Cobo Center[35] and opened with the lowering of a 2020
Shelby GT500 from the Cobo Center ceiling.[2] 30 cars launched in the previews, down from 69 in
2018.[36] Among various cars, it displayed new versions of the Kia Soul. Other major attractions included
the 2020 Shelby GT500.[37] USA Today noted that Chevrolet, Ford, Honda, Jeep and Toyota were all re-
introducing discontinued models at the show with the media previews, for example the Toyota Supra and
midsize Ford Ranger.[38][15] Virtual reality displays were utilized by several carmakers.[39] A number of
protests took place outside the event regarding Ford's environmental record and GM layoffs.[40]
January 12 – Gallery
January 14–15 – Press preview
January 14–17 – Automobili-D (mobility and autonomy exposition)
January 16–17 – Industry preview
January 18 – Charity preview
January 19–27 – Open to public
At the show, Ford Motor Company and Volkswagen Group announced a global alliance to collaborate on
commercial vans and mid-size pickup trucks, and potentially share EV and autonomous vehicle technology
in the future.[59]
2018
The 2018 show took place January 20 to 28 at the Cobo Center.[60] It ran from January 14 to 28. The press
preview was extended by one day and the second edition of Automobili-D was extended by three days.
The Washington Post reported that the fastest cars at the 2018 auto show included the 2019 Acura NSX,
the 2019 Dodge Challenger SRT Hellcat Widebody, the 2019 Nissan GT-R, the 2019 Alfa Romeo Giulia,
and the 2019 Corvette ZR1.[61]
2017
The 2017 show ran from January 9 to 22. Automobili-D, an exposition dedicated to automotive autonomy
and mobility, ran in conjunction with the show on January 8–12.[88] Sam Slaughter served as chairman.[8]
2016
The 2016 show ran from January 11 to 24. The show drew 5,068 credentialed members of the media from
60 countries during the media preview, with the industry preview afterwards drawing 39,788 visitors from
25 countries and 2,000 companies.[8] Among celebrity visitors was Barack Obama.[8][116] The first day
saw the debut of models like the Lexus LC 500, the new Pacifica minivan, and an Audi hydrogen concept
car.[117]
2015
2014
2013
Chevrolet also displayed five models sold outside the United States: the Onix, Orlando, Sail, Spin, and
Trax.[223]
2012
Nissan returned to the show after a three-year absence.[224] Porsche exhibit stand at the 2012
NAIAS
Bryan Herta was presented with the Baby Borg trophy for the 2011
Indianapolis 500 during the show, which coincided with the
promotion of the return of the IZOD IndyCar Series to Detroit later in June. A replica Baby Borg was also
presented to Suzie Wheldon, the widow of the winning driver of the race.
2011
Porsche returned to the show for the first time since 2007.[226] A new "Smarter Living in Michigan"
section showcased alternative energy technologies outside of the automotive sector, in addition to an
electric vehicle track condensed from its 2010 size.
2010
A new "Electric Avenue" section showcased electric vehicles from around the world, including some
entrants for the Automotive X-Prize. Saab, Hummer, Infiniti, Suzuki, and Porsche did not attend the 2010
show.[231] Nissan and Mitsubishi did not have regular floor space, but the Nissan Leaf and Mitsubishi i
MiEV appeared in the Electric Avenue section.[232] A small electrical fire at the Audi exhibit caused an
evacuation on January 21. Nobody was hurt.[233]
2009
Nissan, Infiniti, Mitsubishi, Suzuki, Rolls-Royce, Land Rover, Ferrari, and Porsche did not attend the 2009
auto show, the largest number of non-returning automakers in the show's history. As a result, the show
became the first with Chinese automakers (BYD and Brilliance) exhibited on the main floor.[235]
The 2010 Mercedes-Benz E-Class was announced and shown to invited members of the press, but was not
put on public display until the March 2010 Geneva Motor Show.[236]
GM also announced the production of the Chevrolet Spark mini-car (previously shown as the Chevrolet
Beat concept), for sale in Europe in 2010 and North America in 2011, as well as the Chevrolet Orlando
compact MPV, for sale in North America in 2011. The Spark will be shown at the 2009 Geneva Motor
Show.[237]
2008
2007
GM also displayed five "global" concept cars for the first time in North America: Chevrolet T2X,
Chevrolet WTCC, Holden Efijy, Opel Antara GTC, and Saab Aero-X.
2006
2005
2004
2003
The 2003 show was held from January 11 to 20.
2001
2000
1999
1998
1997
1996
Ford Indigo[245]
Ford Synergy 2010[246]
Lincoln Sentinel[247]
1995
1994
1993
1992
1991
Chevrolet Corvette ZR-1 Spyder Concept
Mercedes-Benz F100
1990
1989
The Detroit Auto Show was renamed the North American International Auto Show for 1989, as Lexus and
Infiniti debuted. The show opened on January 11, with press previews and introductions for the first two
days.
1987
Cadillac Allanté
See also
North American Car of the Year
References
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