SAINT JOSEPH ACADEMY, INC.

Learning Module for Media and Information Literacy

SAINT JOSEPH ACADEMY, INC.

ILAYA, BUGASONG, ANTIQUE

Prepared by:
Ms. Teacher
English Teacher

LEARNING MODULE
FOR MEDIA AND
INFORMATION
LITERACY
GRADE 12

Prepared by:
Mr. Jenold S. Paraiso
ICT Teacher

VISION
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recording, or otherwise) without prior written permission from the school.
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SAINT JOSEPH ACADEMY, INC. Learning Module for Media and Information Literacy
Saint Joseph Academy is a learning community of Christian believers where integral and harmonious development is
aimed to equip the youth to become authentic channels of Faith and zealous Bearers of Truth.
MISSION
As the Dominican institution of learning, SAINT JOSEPH ACADEMY participates and shares in the evangelizing mission
of the Catholic Church, to uphold the TRUTH through a Christ- Centered Education, to foster a deep love and devotion to
the blessed Virgin Mary through the Rosary, to promote intellectual and academic excellence by providing varied
opportunities and experiences for the development of a mature person who personifies a Filipino identity and responsive
to the church and societal needs.
Introduction: This module discusses the introduction to Media and Information Literacy and its application in real-life
situation and Importance of Literacy. At the end of the module the learners are expected to: 1. Define media literacy,
information and technology literacy; 2. Describe clearly the importance of media and information literacy; 3. Create an
MIL design framework for a social media campaign.
Content Standards: The learner demonstrates understanding of media and information literacy (MIL) and MIL
related concepts.
Performance Standards: The learner organizes a creative and interactive symposium for the community focusing on
being
a media and information literate individual.
Dominican Core Value Focus: Truth and Spirituality 
Most Essential Learning Competencies
1. Describe how communication is influenced by media and information.
2. Identify the similarities and differences between and among media literacy, information literacy, and
technology literacy.
3. Discuss responsible use of media and information.
Good day to you. How do you feel today? I am your Media and Information Literacy subject teacher, Jenold S.
Paraiso. Despite of this amidst pandemic, education should not be neglected that is why the school is using this module as
one of learning modalities to provide a quality education for you.
Lesson 1: Introduction to Media and Information Literacy
Welcome to MIL module1 lesson 1. Day may be good to you! On this lesson we will talk about Media and
Information Literacy. But before that, let us pray first the prayer before study. Now we can start our first quest for this
module.
Note: Before we proceed to the next discussion please answer quest number 1 & 2 at the back of this module.
MEDIA: The physical objects used to communicate with, or the mass communication through physical objects
such as radio, television, computers, film, etc. It also refers to any physical object used to communicate.
LITERACY: The ability to identify, understand, interpret, create, communicate and compute, using printed and written
materials associated with varying contexts. Literacy involves a continuum of learning, wherein individuals are able to
achieve their goals, develop their knowledge and potential, and participate fully in their community and wider society.
MEDIA LITERACY: The ability to access, analysed, evaluate, and create media in variety of forms. It aims to empower
citizens by providing them with the competencies (knowledge and skills) necessary to engage with traditional media and
new technologies.
INFORMATION: A broad terms that recovers process data, knowledge derived from study, experience, instruction,
signal, symbols.
INFORMATION LITERACY: The ability to recognize when information is needed, and to locate, evaluate and effectively
communicate information in its various formats.
TECHNOLOGY: The branch of knowledge that deals with creation and use of technical means and their interrelation
with life, society, and the environment, drawing upon such subjects as industrial arts, engineering, applied science, and
pure science.
TECHNOLOGY LITERACY: The ability of an individual, either working independently or with others, to responsibly,
appropriately, and effectively use technology tools. Using these tools an individual can access, manage, integrate,
evaluate, create and communicate information.
MEDIA AND INFORMATION LITERACY: The essential skills and competencies that allow individuals to engage with
media and other information providers effectively, as well as develop critical thinking and life- long learning skills to
socialized and become active citizens.
ANSWER SHEETS/ WORKSHEET IN MIL 12
Lesson 1 Week 1
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SAINT JOSEPH ACADEMY, INC. Learning Module for Media and Information Literacy
Name: _______________________________________________Section: _______________________________________
Quest number 1: Do you have enough information to decide?
Please read the ads and decide if you would buy what they are selling or do what they are asking.
AD#1. Juan Batongbakal will look out for your family. No one will be left out. She will bring many projects
and jobs to the area. Vote for Juan BatongBakal for mayor and you’ll get a better future. Would you vote for Juan
Batongbakal? Why or why not?

Thank you for completing quest #1. You earned a key to unlocked quest #2.
Quest number 2: What is Media anyway?
Your mission is to
continue your quest. https://www.youtube.com/watch?v=bBP_kswrtrw). After watching the video kindly
list the top three (3) forms of media you use and interact with others for the past two weeks and rank them based on how
often you use and/or interact with these forms of media.

1._______________________ 2. ______________________ 3. ______________________

Then, of each form please answer the following questions:
a. Why are you using and/or interacting with this medium?

b. What kind of information you share and/ or received from this medium?

c. How do this media affect the way you share and/ or received information?

d. Do you consider yourself knowledgeable or literate in this medium?

Thank you for completing quest #2.

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SAINT JOSEPH ACADEMY, INC. Learning Module for Media and Information Literacy

Lesson 2: IMPORTANCE OF LITERACY

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SAINT JOSEPH ACADEMY, INC. Learning Module for Media and Information Literacy
Welcome to MIL module 1 lesson 2. Day may be good to you! On this lesson we will talk about
Importance of Literacy.
IMPORTANCE OF LITERACY
Literacy has become an essential part of the fabric of model societies, a thread that links all
aspects of life and living in our contemporary world. Its reach is extensive and complex, influencing how fully and
effectively a person is able to engage in the social and economic life of his or her community.
People with good literacy skills are more likely to have:
 higher self- esteem  better jobs
 better health  higher wage

This is because they are more able to take advantage of the opportunities that life may offer them.
IMPORTANCE OF MEDIA LITERACY
We take a huge amount of information from a wide array of sources, far beyond the traditional media (TV, radio,
newspapers and magazines). There are text messages, memes, viral videos, social media, video games, advertising and a
lot more. But media shares one thing: some creates it and it was created for a reason. The digital has made it easy for us to
create media. We do not always know who created something and why they made it and whether it is credible or not.
This makes media literacy an essential skill in the digital age. Specifically, it helps us:
 Become a smart consumer of products and information
 Learn to think critically
 Recognized point of view
 Create media responsibly
 Identify the role of media in culture
 Understand the type of influence made and how we can inform choices.
IMPORTANCE OF INFORMATION LITERACY
 To be able to distinguish which among the sources of information are relevant.
 An individual will be able to recognize and classify the different forms of media which can be used to secure
relevant and substantial information.
 Aid students in developing effective research skills.
IMPORTANCE OF TECHNOLOGYCAL LITERACY
 With the new technological discoveries and breakthroughs, people nowadays are hoping to find cure for dreaded
incurable illnesses.
 It will save valuable time and help one do things smoothly.
Media and Information Design

Components Guide Questions

Target refers to the intended audience
Audience
Sender/Author refers to the producer / creator of the media and information

Key content refers to the topic, facts, figures and others used in the media and information

Purpose refers to the reason, motivation or intention of the message.

Form/Style refers to presentation across the different formats guided by design principles and
elements: tone, mood, color, font types, manipulation of space, speed, direction,
balance, repetition, emphasis, movement, rhythm, unity, contrast, hierarchy, contrast, proportion,
alignment, proximity, pattern, others.

Medium / refers to the format or platform used in presenting the media and information

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SAINT JOSEPH ACADEMY, INC. Learning Module for Media and Information Literacy
Format

The Media and Information Design Framework aims as a guide in the analysis, design, development, implementation and
evaluation of pertinent media and information outputs

The Communication Process

In order to understand how information flows within the media, we should first understand how the basic
communication process works.

There are various types of communication models to show us how humans relay messages to each other. The
simplest and perhaps the oldest model is the Shamonn- Weaver Model of Communication (see Fig. 1) that shows a linear
type of communication process. This means that we follow a straight line of sending a message from one point to another.
From a sender, a message is delivered using a channel to reach the receiver.

In our example, the sender (S) is you, the one who had an idea to share. Thus, you are now the source. From the
source, the message (Ml) is relayed as a piece of information. You use the box, the megaphone, or microphone-speaker as
your channels (C) to spread your message. The channel is essentially the media that helps you reach your intended
audience. The audience--the people who read or listen to your information-is the receiver (R). AS soon as they receive
your information, that s when the communication process ends. This communication process is sometimes referred to as
the SMCR Model.

The Feedback Mechanism

However, there are other improvements to this basic model of communication. A very important factor was
considered: a feedback. Developing the Shan non-Weaver model, other communication theorists like David Berlo were
able to add the receiver's reaction which is sent back to the sender of the message (see Fig. 2.).

Why is feedback important? This is to know if the message was effective. Did the sender encode the idea properly
or not? Did the receiver decode the message properly? Did the channel or the media deliver the information properly?
Were there problems in the way the information was delivered? Were there problems in the way the message was
understood?

In our example, you could see if your idea was understood clearly by the people who heard it. If your readers or
listeners nodded in agreement, then that is your clue or signal that they understood what you said. That nod is feedback.
If their eyebrows meet or react to show that they disagree with what you said, that is also feedback. If you receive positive
or negative feedback, that’s okay. The most important thing to consider next is: what will you do with your audience’s
feedback? Will you consider it so that your next message will be clearer? OR will you ignore it and continue sending your
messages without caring what others think?

Fig. 1

S M C R

Communication Communication
Content Seeing Skills
Skills
Elements Hearing Attitudes
Attitudes
Treatment Touching Knowledge
Knowledge
Structure Smelling Social systems
Social systems
Code Tasting Culture
Culture

Fig. 2
Decodes
Encodes
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Source Source
recording, or otherwise) without prior written permission from the school. Source Source
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Communication Communication
Content Hearing
skills skills
 Attitudes Elements Seeing Attitudes

JOSEPH ACADEMY, INC. Treatment

SAINT Knowledge Touching
Learning Module for Media and Information Literacy
Knowledge

Social system Structure Smelling Social system

Culture Code Tasting Culture

This is basically what media literacy is all about: the study of how media messages are crafted, sent, and received.
It is about understanding how media senders encode the message, release it through their channels, and figuring out how
media audiences (the receivers) decode the message sent. It also guides us on how we should or could react to such
messages, in order to have proper feedback. We will learn more on that in Unit III.

For now, let’s explore what kinds of media are available out there.

Quest number 1: A Future Without Media

Imagine waking up
stations and TV channels have also disappeared.
a. How would you be informed of anything now? Please write you answer on the space provide.

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recording, or otherwise) without prior written permission from the school.
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SAINT JOSEPH ACADEMY, INC. Learning Module for Media and Information Literacy

b. How would you share information and communicate news and events? Please write you answer on the space provide.

c. What would society lose in this situation? Please write you answer on the space provide.

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