SAINT JOSEPH ACADEMY, INC.

Learning Module for Media and Information Literacy

Quarter 2 Unit 8 LESSON 1- 2 Week 1
LESSON 1 - TEXT AUDIO AND INFORMATION MEDIA
In Latin, audio means to hear the sound of the human audio within the range.
Audible information can be heard anywhere even without the help of any medium. A person’s singing voice is
heard by people around him, and that can already be an example of audio information.
Types and Categories of Audio Information
1. Types of Audio Files
a. Radio broadcast - live or recorded audio sent through radio waves to reach a wide audience.
b. Music - vocal and/or instrumental sounds combined in such a way as to produce beauty of form, harmony,
and expression of emotion. It is composed and performed for many purposes, ranging from aesthetic
pleasure, religious or ceremonial purposes, or as an entertainment product.
c. Sound recording - recording of an interview, meeting, or any sound from the environment.
d. Sound clips/effects - any sound, other than music or speech, artificially reproduced to create an effect in a
dramatic presentation, as the sound of a storm or a creaking door.
e. Audio Podcast - a digital audio or video file or recording, usually part of a themed series, that can be
downloaded from a website to a media player or computer.
2. Different Ways of Storing Audio Media:
a. Tape - magnetic tape on which sound can be recorded.
b. CD or Compact Disc - a plastic fabricated, circular medium for recording, storing, and playing back audio,
video, and computer data.
c. USB drive or Universal Serial Bus Drive - an external flash drive, small enough to carry on a key ring, that
can be used with any computer that has a USB port.
d. Memory Card - (a.k.a. flash memory card or storage card) is a small storage medium used to store data such
as text, pictures, audio, and video, for use on small, portable, or remote computing devices.
e. Computer Hard Drive - secondary storage devices for storing audio files.
f. Internet/Cloud - websites or file repositories for retrieving audio files, and more precisely the files are stored
in some datacenter full of servers that are connected to the Internet.
3. Different Audio File Formats:
a. WAV – (.wav) created by Microsoft, developed initially for personal computers. This file is defined as lossless
or complete large files. And has become a standard file format for game sounds, among others.
b. MP3 (MPEG Audio Layer 3) - a common compressed wav file format for consumer audio, as well as a
standard of digital audio for the transfer and playback of music on most digital audio players. This is why the
MP3 players can store thousands of songs in a tiny device.
c. WMA (Windows Media Audio) – developed by Microsoft, to compete with the MP3, this audio data
compressed file format for Windows Media Player. The WMA is compressed three times more than the MP3
with the same original sound quality.
Listeners Listening Styles:
1. People-oriented listener is attentive to the speaker. People-oriented listeners listen to the message in order
to learn how the speaker thinks and how they feel about their message.
2. Action-oriented listener is sometimes called task-oriented listening. In it, the listener seeks a clear message
about what needs to be done, and might have less patience for listening to the reasons behind the task. This
can be especially true if the reasons are complicated.
3. Content-oriented listener is concerned in the message of the content of the speech or lecture, whether it
makes sense, what it means, and whether it is accurate. When you give a speech, many members of your
classroom audience will be content-oriented listeners who will be interested in learning from you.
4. Time-oriented listener is a style that refers a speech or a lecture that gets to the point immediately. Those
listeners can become impatient with slow delivery or lengthy explanations. This kind of listener may be
receptive for only a brief amount of time and may become rude or even hostile if the speaker expects a
longer focus of attention.

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SAINT JOSEPH ACADEMY, INC. Learning Module for Media and Information Literacy
Hearing Vs. Listening
Hearing is the brain response to an accidental
and automatic sound that requires no effort. We are
surrounded by sounds most of the time. For example,
we are accustomed to the sounds of tricycles, jeepneys,
busses, and so on. We hear those incidental sounds and,
unless we have a reason to do otherwise, we train
ourselves to ignore them. We learn to filter out sounds
that mean little to us, just as we choose to hear our
ringing cell phones and other sounds that are more
important to us.
Listening is a focused response rather than
unintentional response. As a result, it requires
motivation and effort. Listening, at its best, is active,
focused, concentrated attention for the purpose of
understanding the meanings expressed by a speaker. We
do not always listen at our best, however, and later in
this chapter we will examine some of the reasons why
and some strategies for becoming more active critical
listeners.
Why is it hard to listen?
Four Types of Noise:
1. Physical noise is caused by the physical
setting a listener is in.
2. Psychological noise exists within a listener’s
own mind and prevents him or her from
attending to a speaker’s message.
3. Physiological noise exists because a
listener’s body is feeling some sensation that
prevents him or her from attending to a
speaker’s message.
4. Semantic noise is caused by a listener’s confusion over the meanings of words used by a speaker.
LESSON 2
VISUAL INFORMATION AND MEDIA
TYPES OF VISUAL CONTENT
1. PHOTOGRAPHS
Meaningful and relevant photographs stir audience emotions and compel them to pay attention to the content.
Photographs can also simplify complex learning matter and make your content stick in the learner’s mind.
2. ILLUSTRATIONS AND ICON
Stock photography sites may not always have photographs that suit our purposes. Using illustrations and icons
in such cases to help learners make sense of complex learning matter is fundamental. Here are some tips on creating
effective illustrations and icons:
• Use illustrations when you have to point out and explain the different parts of an object or a process, or when
the parts are minute and remain hidden from the eye.
• Use illustrations and/or icons to represent complex relationships and hidden patterns.
• Use icons to organize content into a scannable and easily digestible form. This discourages distraction and
helps learners make sense of your content quickly. For instance, use icons for bullet points. This adds an
element of interest to the content without taking up valuable screen real estate.
3. CHARTS AND GRAPHS
Visualizations like charts and graphs are excellent learning tools to explain complex relationships, reveal hidden
patterns and trends, and associate seemingly unrelated concepts and ideas.
• Flow charts (or flow diagrams) are graphics that represent a series of steps or processes. They are especially
useful to visualize a multi-step process or a series of conditional outcomes.
• Pie charts are a visual way of displaying data that might otherwise be given in a small table. They are generally
used to show percentage or proportional data and usually the percentage represented by each category is
provided next to the corresponding slice of pie.

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SAINT JOSEPH ACADEMY, INC. Learning Module for Media and Information Literacy
• Vertical & Horizontal bar graphs are good for showing category and sequences.

4. SCREEN CAPTURES
Screen captures are simply the image captured of the monitor/screen either in the Laptop, Desktop or Mobile
phone. These are the best visual tools to explain computer processes. E-Learning courses that teach how to navigate a
new program or how to use an application use screenshots extensively. It makes perfect sense because the learners
actually get to see and work in a simulated version of the real environment that they would perform in when they go
back to their desks.
5. ANIMATED GIFS
Graphics Interchange Format (GIF) is an image file format commonly used for images on the web with the use of
software programs. Unlike the JPEG (Joint Photographic Experts Group) image format, GIF uses lossless compression
that does not degrade the quality of the image.
6. INFOGRAPHICS
An infographic is a combination of information and graphics. It was designed to be interpreted easily by the
target audience.
7. PICTOGRAPHS AND COMICS
Comics have a way of reaching out to and touching the inner child in us. They shun all pretenses at seriousness
and yet teach us life-changing lessons.
Pictographs or simple line drawings also have an instant appeal. Not hung up on appearances, these simple
drawings are excellent tools for explaining complex steps and procedures and are easily understood even by people with
limited literacy or comprehension skills.
8. VISUAL NOTES
Sketch notes or visual notes are way more fun than presenting boring written text. These let you organize and
integrate knowledge, bring concepts together, connect different ideas and translate them into visual forms with the help
of a few simple lines, arrows and a little text.
9. TYPOGRAPHY
Typography can increase the readability, engage the
audience attention to the details of the report or text in the
presentation.
Suggested usage of typography:
a. Use fonts that are clear, legible, and stand out from
the other graphical elements on the screen.
b. Play with colors to draw attention and improve
visibility and readability of the text on the screen.
c. Synchronize text with images so that they create
harmony on the screen.
d. Set up contrast between different fonts or between
text and empty space, to focus learner’s attention.
10. VIDEO
Video can make the presentation or the explanation more effective and impactful to the audience.
Familiar Format: The wild success of YouTube, Vimeo, Vine, and Tiktok prove that today, people are more
comfortable consuming content through videos than reading or listening to it.
More Interesting: Moving images breathe life into dull content. Videos provide you with the opportunity to
present content in an engaging way, using real-life stories and scenarios.

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photocopy, recording, or otherwise) without prior written permission from the school.
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SAINT JOSEPH ACADEMY, INC. Learning Module for Media and Information Literacy

ANSWER SHEETS/ WORKSHEET IN MIL 12

Quarter 2 Unit 8 LESSON 1-2 Week 1
Name: _______________________________________________Section: _______________________________________
Instruction: Identify and write the correct answer of the following:

_________ 1. It is the focused response rather than an unintentional response.

_________ 2. It is a brain response to an accidental and automatic sound that requires no effort.

_________ 3. It is a style that prefers a speech or a lecture that gets to the point immediately.

_________ 4. It is concerned with the message of the content of the speech or lecture.

_________ 5. It is a listener who seeks a clear message about what needs to be done and might have less patience for

listening.

Instructions: Enumerate the following: Types of Visual content

1. ________________________________________________________________________

2. ________________________________________________________________________

3. ________________________________________________________________________

4. ________________________________________________________________________

5. ________________________________________________________________________

6. ________________________________________________________________________

7. ________________________________________________________________________

8. ________________________________________________________________________

9. ________________________________________________________________________

10. _______________________________________________________________________

Four types of Noise

11. ________________________________________________________________________

12. ________________________________________________________________________

13. ________________________________________________________________________

14. ________________________________________________________________________

No part of this material may be reproduced, stored in a retrieval system, or transmitted in any form of by any means (electronic, mechanical,
photocopy, recording, or otherwise) without prior written permission from the school.
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