Professional Documents
Culture Documents
Republic Act 8293, section 176 states that: No copyright shall subsist in any
work of the Government of the Philippines. However, prior approval of the government
agency or office wherein the work is created shall be necessary for exploitation of such
work for profit. Such agency or office may, among other things, impose as a condition
the payment of royalties.
The Media & Information Literacy Activity Sheet will help you facilitate the
teaching-learning activities specified in each Most Essential Learning Competency
(MELC) with minimal or no face-to-face encounter between you and learner. This will
be made available to the learners with the references/links to ease the independent
learning.
The Media and Information Literacy Activity Sheet is developed to help you
continue learning even if you are not in school. This learning material provides you
with meaningful and engaging activities for independent learning. Being an active
learner, carefully read and understand the instructions then perform the activities and
answer the assessments. This will be returned to your facilitator on the agreed
schedule.
Quarter 4, Week 5
Hearing vs Listening
“Hearing is simply the act of perceiving sound by the ear. If you are not hearing-impaired,
hearing simply happens. Listening, however, is something you consciously choose to do.
Listening requires concentration so that your brain processes meaning from words and
sentences. Listening leads to learning.”
(http://www.d.umn.edu/kmc/student/loon/acad/strat/ss_hearing.html)
Elements of Sound Design – the objects or things that we have to work with
Dialogue - speech, conversation, voice-over.
Music - vocal or instrumental sounds (or both) combined in such a way as to produce
beauty of form, harmony, and expression of emotion.
Silence - absence of audio or sound.
Principles of Sound Design – the techniques for combining the different elements or
objects.
• Mixing - the combination, balance and control of multiple sound elements.
• Pace - Time control. Editing. Order of events: linear, non-linear, or multi-linear.
• Transitions - How you get from one segment or element to another.
Types of transitions:
a. Segue - one element stops, the next begins ("cut" in film).
b. Cross-fade - one element fades out, the next fades in, and they overlap
on the way.
c. Fade - First element fades to inaudible before the second element
begins.
d. Fade to Black - V-Fade with some silence between elements.
e. Waterfall - As first element fades out, the second element begins at full
volume. Better for voice transitions, than for effects.
• Stereo Imaging - Using left and right channel for depth.
• In some of these, media convergence can be observed with one artefact falling into
several categories.
Design principles of motion media and information revolve around the following
essential elements:
• Speed can be constant or variable. The tone of the movement can be highlighted by the
speed coupled with music. A fast movement gives vigor and vitality, intensifying
emotions. A slow movement connotes lethargy, solemnity or sadness.
• Direction can indicate a movement from one direction to another. It can also refer to the
growing or shrinking of an object. As objects move, the background must remain in
scale with the object.
• Motion Path refers to the route that the object will take. It shows the change in direction
of a movement. It is important to note the triggers to the change in direction of an object.
These triggers are often key objects or events in a story.
• Timing can be objective or subjective. Objective timing can be measured in minutes,
seconds, days, etc. Subjective timing is psychological or felt. Objective timing is used
to produce subjective timing. Timing can be used to clarify or intensify the message or
the event. Using a pause can help time the events.
These elements when used with other forms of media and information such as audio,
visual and people media create movement that convey different emotions, impact and
results.
Design principles in creating movement:
• Speed, direction and timing should depict natural laws of physics. This included
trajectories, impact on objects and reactions of the environment.
• Timing affects recall. Fast movement sends much information Slow movement provides
emphasis and lasting recall.
• Transitions are used to switch between scenes. Having a clear start and finish in your
motion path or scenes Using neutral colors at the start or end of a scene is a good
method for creating the right mindset. It is important to know which type of transition to
use as this sets the tone for the next event and should provide a smooth connection from
one event to another.
• Sound and color adds depth and meaning to movement.
• Cartooning your graphic and text provides dynamic movement. This can be done by
using the following movements: stretching, rotating and squashing.
• Blurring can be used in different ways. In animation, blurring can provide the illusion of
fast movement. In videos, it is often used to censor information for security or decency.
• Always review the purpose of the movement. Movement is not added for the sake of it.
6 ACROSS
7 1 The series of graphics or images
that create a story
8
2 Indicate a movement from one
1 9 direction to another
3 Highlights the tone of the movement
10
4 Adds depth and meaning to
movement
5 The route that objects will take
DOWN
2 6 Used to switch between scenes
7 Sends much information
8 Motion is created by showing this
3 4 picture consecutively
9 Sketch major scenes
10 Can be measured in minutes,
5 seconds, days, etc.
Exercise 3:
Select one song from a local artist and evaluate according to the following design
framework:
Exercise 4:
Choose one motion media that you are most familiar with and evaluate it using Media
and Information Design Framework.
Remember:
Audio and video clips are created for a purpose. As consumers and producers of
audio and motion information, one must understand the elements and design
principles to which these formats are anchored on, as these would enable us to
evaluate more appropriately and produce competently.
V. Reflection
In five sentences, write the importance of knowing the elements and basic design
principles of audio and motion information and media.
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Exercise 1
Exercise 2