Name Meghna Menon

Question 1 (A&B)

https://drive.google.com/drive/folders/1i5KQL5VpDUlfex9xdR-mIltzrnOiV6RN?usp=sharing

Question 2

Subject: Final Discussion Regarding the Business Proposal.

Dear Mr. Rakesh Mishra,

Head of ABC Polyclinic

I hope everything is going well for you. Despite numerous follow-ups, I have not received a response
from you on our previous proposal. Solutions provided by our company are based on data and analytics
that need to be derived each time. We met with you and your management to try to understand the
areas you wanted to focus on / better, and we tried to formulate our proposal three times based on these
discussions. However, we have failed to reach an understanding due to a halt in communication. Do
reach out to us when you have the time to take this forward.

Thank you for your time and patience. We are glad to help you with any queries and hope we can work
together in the future.

Regards,

Mahesh Iyer,
Co-founder of Sineflex Solutions.

Question 3
The three audience groups that Mahesh should target are:

1) Pharma Companies: There is a lot of research that goes into making a drug and
pharma companies need to be as analytically inclined as possible. If Pharma
companies have an analytical approach towards the trials conducted on the drug, then
they can build by-products with the research conducted and create drugs on the side
for other effects.
2) Research and Universities: The universities and research labs are the ones that use a
lot of data and analytics in their day-to-day life, providing them with a solution to
conquer all their analytical needs will change the healthcare domain by a vast
difference.
3) Medical IT Department: The IT sector in the medical field function with a lot of
equipment and technical aspects. If we can analytically create a draft for them which
helps innovate the tech side of Medical, we will be able to create a huge impact in the
near coming future.