Name: SHRUTI MISHRA

Question 1 (A&B)

Presentation: https://drive.google.com/file/d/1EHFfeKm81XH-f2HH6sXwMArHd_L0lALy/view?
usp=sharing

Video: https://drive.google.com/file/d/1mwhfeMSTNHGrlPkUi64MVdM60EC7rkBn/view?
usp=sharing

Question 2

Dear Rakesh Mishra,

Head of ABC Polyclinic

Subject: About Sineflex Business Proposal

I am Mahesh, co-founder of Sineflex. I enjoyed discussing with you early last week and learning
more about how you and ABC Polyclinic are doing great work for the healthcare system. I have
already tried three times to formulate our proposal. But unfortunately, I couldn’t hear from you.
Our project serves the well-being of our companies and humanity. The solutions I propose are
based on data and predictive analytics. It is the perfect combination of innovation, acceleration,
and technology.

We look forward to your positive feedback!

Do not hesitate to call me at 91-9031XXXX19 anytime.

Thanks and Regards,

Mahesh Iyer
Co-founder
Sineflex Solutions

Question 3

There are three key factors that Mahesh Iyer saved in thoughts for target market audiences/
target groups:
1. Demographic Evaluation
2. Data evaluation
3. Environment and predictive evaluation

As a result, the pinnacle three audiences are as follows:

1. Healthcare system: New improvements and answers to pair them with technology. Reduce
issues such as demand for prescription medicine, frauds, supply chain disruptions, etc.
2. Pharma Companies: Having a loss of trials and proper real-time manufacturing practices. We
need to educate the right people who can help, and care providers should use this channel for all
patients in society.
3. University/Research and Development groups: Many universities and hospitals provide
important data on disease trends and risk factors, outcomes of public health treatments or
interventions, useful skills, representation of care, fitness care costs, and so on.