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Annexure I : Job Description Template

Basic Details: Fill the required information about business, unit, location, position, reports to position and date of updation
of JD

Business

Unit

Location
Reports to:
Poornata Position Number
Poornata Position
of the job
Number
Channel Reports to: Territory Sales Head
Poornata Position Title of Trade
Relationship Poornata Position
the job (30 characters max) Manager-T Title
CMD - Sales & Reports to:
Function
Marketing Function
Reports to:
Department
Department
Designation of the Designation of the
Employee Manager
Date of writing/updation of
JD

HayGroup Job Description Template 2017

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Annexure I : Job Description Template

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1) Job Purpose: Write the purpose for which the job exists (in 2-3 lines) (Max 1325 Characters)
Adhere to call cycle plan, achieve sales and collection targets by maintaining relationship with
channel partners in an assigned area (Territory) and effective communication of sales promotion
activities to achieve set objectives.

2) Dimensions: Mention quantitative or qualitative parameters that are relevant for the job and provide a better
understanding of the scope and scale of the job.

Business Workforce Number

(Max 254 Characters)

Unit Workforce Number

(Max 254 Characters)

Function Workforce Number

(Max 254 Characters)

Department Workforce Number

(Max 254 Characters)

Other Quantitative and Important Parameters

for the job: Budgets/ Volumes/No. of
Products/Geography/ Markets/ Customers or
any other parameter

3) Job Context & Major Challenges: Write the specific aspects of the job that provide a challenge (internal and
external) to the jobholder in the context of the Business/Unit/Function/Department/Section ((Max 3975 Characters)

UltraTech Cement is the largest cement manufacturer in India with an installed capacity of about
68 million tonnes. The company has production facilities in 17 locations spread across the
country and has plans to grow further than acquisition and green field expansion. The Ultratech
brand occupies a premium position with a market capitalization of Rs. 81438 crores. The Indian
cement industry has a capacity of 409 million tonnes and a supply demand gap putting pressure
of prices due to excess capacity. The market has strong regional Indian and MNC players in
each Zone and has strong brand competition.

The challenge will be to create compelling differentiation in Cement sales for achieving premium
in pricing & exceeding Customers' expectations through service excellence. Align & adopt a
"One UltraTech" approach and leverage on strong relationship with channel partners to provide
end to end construction solutions and stay ahead of the competition.

HayGroup Job Description Template 2017

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Annexure I : Job Description Template

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4) Key Result Areas: Write the key results expected from the job and the supporting actions for each of these key
result areas (For a majority of jobs typically there could be 4- 7 key result areas)- Maximum 10 KRAs can be updated

Key Result Areas (Max 1325 Characters) Supporting Actions (Max 1325 Characters)
● (R) Identify the locations for the hoarding
placement, wall paintings etc. and timely
distribution of the sales promotion
material
● (R) Organize promotional activity as per
Branding and Improving Brand Equity the plan for Territory in order to drive
positive brand equity index
(R,A) Create awareness of value added
services like Mobile Lab, Information Centre,
Toll Free Number etc for dealers, retailers and
end customers
● (R) Ensure easy availability and
replenishment of allied products as per
agreed SLAs, communication of pricing,
discounts of allied products to UBS outlets
● (R) Ensure the achievement of the sales
target for the Depot (including UBS allied
products) at agreed price positions
● (R) Ensure timely collection of payments
Business Delivery for keeping receivables under control /
follow-up for timely collection of payment
against sold material in the assigned area
● (R) Explore the possible locations for new
inventory points within the assigned
territory in line with i2 network analysis
(R) Follow up with Zonal coordinator-UBS for
setting up of UBS of identified counters
(R) Work towards increasing the business and
profitability of channel partners by helping them
Business Development in increasing sales from existing customers and
in acquisition of more customers
● (R) Collect the security deposit at the time
of appointment dealer and enhance it
according to the norms of the company
and exposure in the market place
Channel Management
● (R) Ensure that UBS outlets deal in all
category of products
● (R) Identify channel partners for
prospective UBS format and develop
UBS stores

HayGroup Job Description Template 2017

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Annexure I : Job Description Template

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● (R) Monitor dealer's / customer's credit
worthiness and alert management in case
of any adverse developments
● (R,A) Adhere to call cycle plan, collect the
orders & payments and update SFA on
real time basis
● (R,A) Execute the retailer meets, counter
meets for sub dealers in assigned area
(R,A) Track retailer level sales, stock
replenishment through continuous monitoring
(R) Obtain first hand information about
Competition Tracking competitors at retailer level on Cemtrak
parameters (NR, DOD, CS, ACV, MS)
(R) Provide effective customer care service and
attend the product and service related queries
Customer Service and Responsiveness
and resolve grievances as per SLAs to ensure
customer loyalty and satisfaction
(R,A) Organize sales promotion activity at all
Influencer Management UBS outlets and promote UBS outlets through
technical / sales meet
(R) Derive sales plan with dealer and retailer,
Sales and Marketing Plan product-wise, month wise to ensure desired
counter share and market share achievement

5) Job Purpose of Direct Reports: Describe the job purpose of the direct report/s to the job (in 2-3 lines for each
report)

6) Relationships: Describe the nature and purpose of most important contacts or relationship (except superior/team
members) with individuals, departments, organizations inside and outside of the organization, that job is required to interact
with in order to deliver the job objectives
Relationship Type (Max 80 Frequency Nature (Max 1325 Characters)
Characters)
Internal

External

HayGroup Job Description Template 2017

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Annexure I : Job Description Template

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7) Organizational Relationships: Provide the structure for a level above and below the position for which this job
description is written. Use position titles in the structured and indicate all the reports of the position.

SIGN-OFF: Provide the name of the Manager and the jobholder. Signature needed for the hard copy of the JD. Hard copy to
be maintained in the organizational record.
Job Holder Reports to – Manager

Name
Signature
(needed for
the hard copy)

HayGroup Job Description Template 2017