C.

Supply CHAIN
− Participants or partners that comprise the Supply chain (i.e., suppliers, distributors, retailers, customers)
Domino’s Supply chain is divided into three main tiers:
Tier1: is comprised of Domino’s key suppliers that ship ingredients to Domino’s distribution centers. and it
is comprised of 16 Domino’s distribution centers that supply all ingredients to each of the stores in the US.
Tier1 supplies the pizza ingredients to Tier 0 who is taking these ingredients and produce a pizza to each of
Domino’s customers.
Tier 2: includes nine Leprino’s food cheese suppliers, three Paradise tomato sauce suppliers, thirty-eight
Ardent Mills flour supplier and two Domino’s thin crust bread and veggie supplier center.

D. CUSTOMER
− Current customer needs/perceptions, demographics and supporting trends
customers’ needs: Fair price, good service, good product and feel valued. which they already provide it.
Perceptions: Domino's pizza in the perception of customers, offering delicious pizza at the best prices,
deliver pizza in less than half an hour, options suit everyone, and have a long experience in the field of pizza
manufacturing so it is always the best choice.
Demographic: Domino’s have been used demographic variables to segment the market. Another
segmentation process is by breaking the market as follows:
Age:
Below 15 years - 0%
15 - 20 years - 20%
21 - 30 years – 40%
31 - 40 years - 25%
Above 40 years - 15%
Income and occupation:
The companies target audience is the bachelors, youth and the professionals who have no
Upper Class 60%
Middle Class 35%
Lower class 5%
Also, Domino’s has set price to attract the lower class customers. Occupation-self-employed (superior level
peoples), officers executives, junior officers, Executives. Education- professionals.
Gender:
The companies target audience of both gender (female and male).

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Supporting tends: Domino's Pizza is supported by social media, road advertising, people sharing their
experiences.
− Current market segmentation strategies
Domino’s offers its offer based on demographic and geographic factors. It sets its list when it enters a new
country. Domino’s understands that language changes from country to country and cultures also change, so
the company replaces and offer products according to the country
Also Domino’s follows some strategies:
• Health Conscience parents
Choices of low-fat milk& cheese, fruit, non-fried chicken.
• Variety menu expansion
include salads, locally grown ingredients, low-fat.
• Gluten free
Number of people purchasing has skyrocketed.
• Technology seekers
Appeal to those looking for quick and convenient.
− Current target markets and target marketing strategies
Current target markets:
Domino’s pizzas have targeted the families who like to go out for dinner once in a week they also target
teenagers of school. The spending habits of college freshmen also indicates a high percentage of money
being spent on non-essential items. Domino's pizza has made delivery services for those customers who like
to have pizzas in their home with their families or friends.
Target marketing strategies:
Strategically located Domino’s outlets and vertically integrated value delivery systems, which had helped
Domino’s to serve its customers in the best way.
Decrease the turn-around-time (TAT), waiting period is the major advantage that Domino’s has over its
competitors.
Expand menu with suitable products desired across market segments.
Engage consumers through diverse media channels that reach them where they live.
platform and focus on items unique to Domino's brand.