+91-7290-016-544 HELLO@CONNECTWORK.IN WWW.CONNECTWORK.

IN

FRSHGO
BANGALORE,
560063

Dear Mr Rupak Ganguly

Greetings from Connectwork Inc.!

It was nice interacting with you the other day, and upon our interaction, we are
pleased to offer you our services for your kind perusal.

As understood, our main objective is to raise suitable funding from suitable

investor(s). The term suitable has been kept bold here for a rightful perspective
and conversation on the way forward.

1. What is the present status quo?

2. What is the right amount to be raised?
3. What needs to be done to raise this amount?
4. Who can be the right investors?
5. What are the various structures possible?
6. What we plan to do with fund raised?
Connectwork Inc.

7. What would be the consequent journey then?

These and many such questions need to be answered clearly and most
importantly objectively. An entrepreneur’s vision, experience and capabilities are
all checked in the first interaction itself, for the further round of discussions and
hopeful fundraising, and we can assist you to be war ready for the same.

So let quickly get on the job.

1. What is the present status quo?

As we have been made to understand, we are a very young startup with two
full-time partners and one partner working part time.
1. The OOH innovation proposed an opportunity for sure, considering the past
experience of the promoters.
 +91-7290-016-544 HELLO@CONNECTWORK.IN WWW.CONNECTWORK.IN

3. What needs to be done to raise this amount?

Once we finalise the investment parameters, we can start approaching the
early-stage ventures.
However, a lot of work interms of allocation and usage of the funds astutely is
important.
Before that, we need to understand the present resource and time allocation,
priorities on the same to make it to qualify for the fund raising.
Various models a possibility before the VC fund raising, COFO is the model
suggested by the promoters, B2B2C mobile application, last mile delivery is
also on the cards.
In our initial discussion lead generation not only for franchisee enquires, but
also wholesale distributors for identified, marked tier 2-3 cities were also
discussed, same should and can be explored aswell.
Range of SKUs have been incorporated, logistics, supply chain, demand
skewness needs to be applied before possible associations.
Franchisee modeling needs to be revisited. Presently the royalty being
charged, and the loss over a period of 6 months need to be re-looked aswell.
Overall, the possibilities are exciting, scalable. Controls for protection of ideas,
business needs to prove applicability (both legally and logistically), Scalability,
Protection from competition and other market improbabilities if any.
But before all this, we strongly feel, that we can suggest few innovative
Connectwork Inc.

partnership models which will allow the company to barter for the associations
required, as the funds available are limited. Be it vendors, working partners,
associations etc.
This will then allow the company to create the right size of the business (at an
early stage) to raise the funds (To be planned) decided.
 +91-7290-016-544 HELLO@CONNECTWORK.IN WWW.CONNECTWORK.IN

4. Who can be the right investors?

• Business partners should be the first prudent step.
• Followed by early-stage venture funds, who can commit for the next 3-5 years.
• Scale and offerings can be infinite, and wading hyperlocal competition would
require quality institutional investors.
(Early-stage ventures)
• Debt funding
• Equity funding
• Government grants if any
• Debt convertible to Equity

5. What we plan to do with fund raised?

• Projections, allocations and phases of funds need to be planned.

6. What would be the consequent journey then?

• The promoters seem to have a sound knowledge and vision of for the company
ahead.
• We will surely be in a position to assist in ideating, drafting and providing with
the correct representation business models, revenue streams, materials on the
same.
Connectwork Inc.

• The plan should be to expand first and fast.

Our deliverables.
We strongly suggest that we prepare ourselves over the next 90 days to raise the
required funds.
Before that, there are a lot of things which needs to be done (some of which you
must be doing already)
We have our first big social impact startup summit in April with the below
mentioned details, which will allow us represent our company for the fund raising
required.
But we have to move fast, very fast to be pitch ready if we wish to meet the
deadlines. We are happy to assist.
 +91-7290-016-544 HELLO@CONNECTWORK.IN WWW.CONNECTWORK.IN

1. We will suggest various association partners for the execution, in lieu of laxity of
funds available for now.
2. We will draft the revenue model correctly, but before that the proof of concept.
3. The team profiles
4. The investments required in phases to scale: Business projections
5. Business pitch deck
6. Agreements, L O Is needed to strike a possible deal.
7. Startup and SME registrations (if not done already)
8. Trademarks and patenting opportunities if any
9. Marketing and advertising platforms, teams for our business to get private
clients, business partners, investors onboard.

Our service fees.

A) Monthly retainer fee

We will charge a effort fee of 35,000/- for a period of 3 months (to be paid in
advance every month)
Where we guide you on the above and also chart out your company’s profile, to be
hopefully fund ready before the event, or and other meeting possibilities.
Connectwork Inc.

Post 3 months, we will reassess our deliverables and decide on our association
forward.

Please note: This is purely our consulting fee, and outside agency partnerships if
required , will be charged indecently , though discounting for your consent and
execution.
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