AROIDEE

CONCEPT

"Aroidee", the delicious point and suitable for every meal 1

 一AROIDEE BRAND PROFILE
“AROIDEE”, a Thai fast food restaurant, was established in 2019 by Central Restaurants Group
(CRG) with a commitment to delivering an authentic Thai taste in the concept of “Familiar Flavors &
Complete Foods at Every Meal”. The restaurant selects only quality ingredients and opens near your
locations. With 20 branches around Bangkok and nearby provinces, the restaurant offers dine-in,
takeaway and delivery services.
 Turn back time

AROIDEE
Good time story
Reminds you of the past
The familiar gentle taste and vibe.. To familiar dishes and smells

Familiar taste Remembrance

Memorable Thai food

Well-known delicious menu

Warm-felt food that reminds you of
home Culture and food Valuable
ancient photos Retro cuteness
Recall the memories of the past where
everyone joined the table to eat food together We include the most popular memorable menu for you.
 To be a recognized brand in the Thai food
business network that delivers convenience
and good quality of life to all people.
#AROIDEE

We will develop a variety of innovations for

sustainable growth with our stakeholders,
communities, and society under the principles of
good governance.
 BRAND VALUES
Familiar Thai
Foods
#AROIDEE

Various Menus
Frequent Edibles
 • It is a brand under Central Restaurants
Group Co., Ltd. who has been in the food
business for 42 years.
Strengths
• The fast-food restaurant who delivers delicious
of #AROIDEE Thai food and suitable for every meal with quality
raw materials and convenient location.

• The delicious food center with a variety of brands

such as Jae Kiang, Joke Kongparp, Tokyo Bowl and
Jae Kiang Moo Tod Khao Niew Noom, etc.
 Take advantage of the
Retro color tone filter

THEME feelings or emotions of

retro style to enhance
the design work.

The retro design is to

is soft, smooth and
bright colors such as
white, green, dark
grey, brown, ivory

MOOD
combine the two eras in
harmony and unity. color, Thai-tone
colors.
90s-Present

&TONE
Retro, outstanding,
fun, lively, timeless,
cultural, reminiscent,
natural,
rememberable.

7
 #CUSTOMER PERSONA
The reasons why customers
choose Aroidee?
62% Good Taste 52%
Female
Thai Food Lover 42%

Reasonable price 33%

23 - 38 years

Convenient Location 38%

Business Owner /
Office Worker / Customer
Student Satisfaction

Bangkok
Metropolitan Region
@Aroidee
 Target
Office Workers Customer Family

Age: 20 up years old

First Jobber Teenage

GRAND MENU 2020
GRAND MENU 2020
AROIDEE
Store
New Biz Model ’n Beyond Restaurant Channel

AD Franchise Model
 Delivery “AROIDEE”
Own media
● LINE OFFICIAL
ACCOUNT
● FACEBOOK
● INSTAGRAM
AggregatorS HOTLINE
● GRABFOOD
● LINEMAN “AroiDee Restaurant”
● FOODPANDA
● GOJEK
● ROBINHOOD
● TRUEFOOD
AROIDEE
RESTAURANT