LINDSAY MARSH DESIGN | OCTOBER 2020

GOO D N
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brand presentation
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Sushi Club
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N T I C AL
the logo

Why chopsticks?
The chopstick icon featured
predominantly in the logo
represents the intersection of
what people expect of sushi and
the more authentic experience
what people
authentic we deliver.
expect from
experiences
sushi
It also is an icon that is simple to
understand and connect with
sushi, making it easy for people
to quickly identify you and your
specialty.
If you
could sum
up
sushi club
up in
three
words.
Authentic
There is no doubt about our
commitment to a real authentic
sushi experience down to the fish
we source. We spend extra time,
effort and money making sure we
are true to our roots and provide
fish that does not have to be
hidden by flashy ingredients.
Generous
We love to help those in our
community but also love to be
generous to those who work
for us.
Loyal
We love our patrons. Not only
because they order from us and
keep us running, but we love to see
their faces when they finally get to
experience the taste of super fresh
fish on our menu. We are loyal to a
fault to our customers, making sure
their experience is great every time.
We take customer feedback very
seriously.
 T I C A L LY
Your future customer is N

E
educated, lives a full busy

P
AUTH

RE
life and loves the experience

PAR
of food.

E
S

D
S
E GO
ODN

Amber
The Professional Foodie

Overview
Age: 36
Status: Single
Occupation: Professional: Banking
Income: Household $60,000+
Location: United States
Education: Bachelors or greater

Goals
A professional who wants to reduce
time cooking and preparing food.
Desires high quality fresh food.
Has a desire for sushi and visits a
sushi place at least once a week.
Values
Work and life balance
Health and nutrition
Food as an experience and not
just for sustenance.
 a convergence of styles
combining tradition and elegance
with a bright fun undertone.
logo credits

STYLE 1
https://www.behance.net/gallery/80356475/Gymondo?tracking_source=search_projects_recommended%7Clogo%20design
https://www.behance.net/gallery/3755732/LOGOS?tracking_source=search_projects_recommended%7Clogo%20design
https://www.behance.net/gallery/96159119/Bright-Cafe?tracking_source=search_projects_recommended%7Cmenu%20bright
STYLE 2
https://www.behance.net/gallery/88869761/Mobify-Logo-and-Identity?tracking_source=search_projects_recommended%7Clogo%20design
https://www.behance.net/gallery/77090081/Mortar?tracking_source=search_projects_recommended%7Clogo%20design%20seal
https://www.behance.net/gallery/99661335/Logo-design?tracking_source=search_projects_recommended%7Clogo%20design%20seal
https://www.behance.net/gallery/96077953/Monoline-Logos?tracking_source=search_projects_recommended%7Cmonoline%20logo%20design
Delivery
made fun
Fun phrases decorate the delivery bags.
Most sushi resturants have plain, boring
white plastic bags. These bags will
feature a sticker featuring clever phrases
that are sure to make someone smile.

key characteristics
of the brand voice

authentic
clever
bold
memorable
playful

The brand language developed and used

throughout different advertising, logo
packaging and external communications
are bold statements that are balanced
with a pinch of playfulness. They are
memorable and not easy to forget.
Raw Tuna Stone Gray
Pantone #142 C Pantone #142 C
RBG: 253, 253, 33 RBG: 253, 253, 33
CYMK: 3,15,245,0 CYMK: 3,15,245,0
Web #52054 Web #52054

Tuna light Tuna lighter Tuna lightest Stone light Stone dark Stone darkest
Pantone #142 C Pantone #142 C Pantone #142 C Pantone #142 C Pantone #142 C Pantone #142 C
RBG: 253, 253, 33 RBG: 253, 253, 33 RBG: 253, 253, 33 RBG: 253, 253, 33 RBG: 253, 253, 33 RBG: 253, 253, 33
CYMK: 3,15,245,0 CYMK: 3,15,245,0 CYMK: 3,15,245,0 CYMK: 3,15,245,0 CYMK: 3,15,245,0 CYMK: 3,15,245,0
Web #52054 Web #52054 Web #52054 Web #52054 Web #52054 Web #52054

Raw Salmon
Pantone #142 C
RBG: 253, 253, 33
CYMK: 3,15,245,0
Web #52054
Colors inspired
by the
untouched
beauty that is
Salmon light
Pantone #142 C
Salmon lighter
Pantone #142 C
Salmon lightest
Pantone #142 C fresh raw
fish.
RBG: 253, 253, 33 RBG: 253, 253, 33 RBG: 253, 253, 33
CYMK: 3,15,245,0 CYMK: 3,15,245,0 CYMK: 3,15,245,0
Web #52054 Web #52054 Web #52054

Raw Yellowtail
Pantone #142 C The vibrant fresh palette is an ode
RBG: 253, 253, 33
to the various raw fish and
CYMK: 3,15,245,0
Web #52054 seafood that Sushi Club will serve.

The four strong primary color

hues and several secondary color
options provide a deep versatile
color palette with flexibility.

Yellowtail light Yellowtail lighter Yellowtail lightest

Pantone #142 C Pantone #142 C Pantone #142 C
RBG: 253, 253, 33 RBG: 253, 253, 33 RBG: 253, 253, 33
CYMK: 3,15,245,0 CYMK: 3,15,245,0 CYMK: 3,15,245,0
Web #52054 Web #52054 Web #52054
 menus made
for keeping
After lots of research, we found that
most menus in the post-COVID era are
disposable. We wanted to create a
menu that can be included in delivery
that can be worth keeping with its dark
rich colors and thick quality paper.

Maki
(Rolled Sushi with seaweed wrap and white rice)

Wild Caught Salmon 9 easily

accessible
Bluefin Tuna 11
Yellowtail 5

digital menu
Saba (Mackerel) 7
Kampachi (Greater Amberjack) 14

for
Squid 18
Uni (Sea Urchin) Market Price

touch-free
Nigiri
(Raw Fish on Rice)
service.
Wild Caught Salmon 11
Bluefin Tuna 9
Yellowtail 6
Saba (Mackerel) 6
Kampachi (Greater Amberjack) 14
Squid 16
Uni (Sea Urchin) Market Price
 photos that  

keep us
    

 

yearning for



more.
 
 

R ITE P
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YO U R F

OF THE
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IS HER
gear you want
to put on.

cano r
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ed
here
digital
applications.
menu

menu
menu

menu

order
Mobile website header using
the responsive logo now

now offering
delivery to
south charlotte
Does not include areas south of Smith mountain rd.

App icons and social

media profile images
(instagram story highlight)
There is still so much
more to discover.

let’s continue on
this journey of
brand building
together...

Lindsay Marsh Design