BUSINE

SS
PLAN
Aroma and Arts
EST. 2022

DAT E 02.08.2021

ARTS AND DESIGN 2020 – 2021

PROP OSE D BY
NEW ERA UNIVERSITY INTEGRATED SCHOOL SENIOR HIGH SCHOOL DEPARTMENT

KAUR | MACATANGAY | DAROY | JOMERO | BURIEL

 AROMA AND ARTS

EXECUTIVE
SUMMARY
"Aroma and Arts" is a coffee shop launched by young entrepreneurs
who are passionately interested in business and arts. We came up
with the idea of creating a business that allows you to relax while you
appreciate and create art. We provide aromatic and appetizing foods
and beverages as well as environmentally friendly, and high-quality
art materials.

We’ve read this story where a VI S I ON MI SSI ON

father used to drink coffee every
day even though he didn’t like its Aroma and Arts focus on creating Aroma and Arts strives to bring art
bitter taste. Once every morning value-laden, professional employees in the most beautiful and peaceful
and once in the afternoon, he drank who will be responsible for the way to more audiences. With high
coffee. When his daughter asked company's growth, driven by the quality products and services, we
him why he told his daughter that values of fairness, honesty, and are committed to building a friendly
drinking coffee allows him to have a dedication to excellence. environment for our customers.
short break from this bitter world.
The only time he can relax while he
leaves all his duties behind is when
he drinks his coffee. We want our
customers to take their time to
relax while drinking coffee, together
with making art, and let their
problems or stress go even for a
short time.

We strive to provide our customers

the highest quality of service, to
ensure
2 that our goods and products
ordered are sanitized and secure for
their health.
 AROMA AND ARTS

COMPANY PROFILE
LOCATION
518 15th Ave., Brgy. Socorro, Cubao, Quezon City

OFFICE MANAGER
Mr. Kurt Earl Melvin D. Buriel

CONTACT NUMBER
Globe: (+63) 9770919399

O
Tel. Number: 444-647-453

EMAIL
aromaandarts@gmail.com
aromaandarts@yahoo.com

SOCIAL MEDIA
www.aromaandarts.com.ph

Aroma and Arts

@AromaNarts

@AromaNarts

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 AROMA AND ARTS

LOCATION
518 15th Ave., Brgy. Socorro, Cubao,
Quezon City, Philippines. 1109

Front
View

Left
View

Right
View

Our business only offers a delivery that does not encourage

everyone to order and to consume our meals and beverages
in a physical store. We have our office where we take orders,
prepare and deliver. Posted above is the preview of the
exterior of our office currently under renovation.

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 AROMA AND ARTS

BUSINESS
DESCRIPTION
Our business can offer safe and serene
products to drown out a person's
stress from overworking and gives
satisfaction to whoever wants to treat
themselves. We provide environment-
friendly art materials and packaging
for our beverages and snacks to not
only become pleasing to one's eyes
but also to contribute to the
environment around us. Once our
business has finally reached the point
to open our doors to the community,
we will welcome them with our great
gratitude, all throughout the day we'll
be giving our very best to not make
GOALS them regret coming in.

Guarantee that our process of making the product

is clean and careful.
OBJE CT I VE S
To provide consumers our finest craft of caffeine
with our own artistic twist.
To serve coffee of different sorts in order to fulfill
our consumers’ preferences.
To urge consumers to share our product with their
friends (via Social Media or other effective
mediums of communication), with the use of our
artistic craft.
To achieve creative designs by pairing it with
coffee.
To create a distinctive style unique from other
competitors.
To provide information about the health benefits
caffeine can bring.
Ensure progress from the number of customers
who buys the product week by week.
Create a continuous, growing profit month by
month.
Create a constant income in less than 6 months or
a year.
Gather public attention from locals in less than 6-
9 months.
Receive positive or negative feedback from
consumers as much as possible.
Increase market share in about a year or so.

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 AROMA AND ARTS

ORGANIZATIONAL
STRUCTURE
ABOUT
US
Na vde e p K a ur
We are a team of Chairman
passionate and sage
individuals who are
eagerly anticipating
consumers to buy
environmentally
friendly products Z ha ne n Ga il S.
that we provide to
Ma cExecuti
Chief a ta nga y cer
ve Offi
not only do our part
in giving the
community the
service they salivate
for, as well as to
help our economy.
A da n L aw re nc e A .
We are also a group D a roy
Chief Operati ng Offi cer

of artists that will do

anything for the
sake of finding
inspiration in the
most felicity way Fe ljun B. Jome ro
possible. This paves
Chief Financial Offi cer
us a way to start a
business that
involves coffee and
making art, and our
goal is for the
community to
experience it and to K urt Ea rl Me lvin D .
become Offi ce Manager
B urie l
unforgettable in the
art and business
industries.

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 AROMA AND ARTS

BUSINESS AND
PRODUCT POSITIONS

The products used consist of both industrial and consumer goods. The products
are being carefully produced and made with environmentally friendly supplies. The
products are manufactured or packaged in an environmentally and socially friendly way.
The entrepreneurs also offer high-quality, fresh beverages with delectable bakes and
snacks.
The entrepreneurs will set a certain price for each product, taking into account the
cost of production, profit percentage, and price of similar products implemented by the
competitors. The price of art supplies and packaging can also become costly because the
used materials are eco-friendly.
The entrepreneurs also created social media accounts named after the café to
further promote it. Also, the entrepreneurs will sponsor well-known influencers who can
endorse the café and its goods in return. The entrepreneurs can also create commercials
or advertising videos to reach a greater audience.
Target customers will be teenagers/kids, and adults who are into arts, and those
who value the products offered. Employees in the business will be those who are also
into arts, it can be in form of fine arts, music, performance, digital, or bartending.
All packaging used is eco-friendly containers that minimize waste. In the
promotion of art, rest assured that the containers will be designed beautifully so that it
will also be pleasing in the eyes of the consumers.
The entrepreneurs position their products for their special value as it is art. The
products and services offered have unique characteristics and attributes.

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 AROMA AND ARTS

SERVICE/PRODUCT
SUPPLIERS

Our pastries’ ingredients

We get our coffee beans supply
from Coffeellera which is a local
supplier supporting our local
farmers.
are from Bakels While for the other teas, we
Philippines. get it from Equilibrium
Intertrade Corporation.

We offer foods and beverages such as bread, cake, latte, tea and juice. Together with them, we also give our
customers art mats, paint, and paintbrush. The products and services we provide are surely unique as we
combined two fields of art, fine arts and bartending, into one. Though it might be pricier, rest-assured that the
everything offered is of high quality. Compared from the past too, many people have been into arts now, than
before. Art Whale Philippines is our supplier for all our art materials. They are one of those who bring the
finest art materials from around the world to the Philippines.

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 AROMA AND ARTS

PARTIES
SUPPORTING THE
BUSINESS
Employees (about 4-10 heads)
They will be the ones capable of creating the products. We will be having two
groups of employees; the first group will be responsible for the production of design in
our art mats, while the other group will be the one capable of making coffee. The first
group should possess exceptional skills in arts and design (e.g. calligraphy, cartooning,
etc.). Meanwhile, the second group of employees should have an experience when it
comes to making coffee.

Investors (1-2 people)

Our investors are the ones responsible for generating returns by deploying capital
as either equity or debt investments. They are the ones capable of placing capital to use
for long-term gain.

Suppliers (1-2 people)

They are the ones capable of supplying the needed supplies and ingredients to
create the product.

Delivery Man
A single delivery man would suffice. The delivery man is capable of sending the
products to different areas. One must have a driver’s license.

Consumers
Our business is open to every customer who has an unending love for coffee. We
are open to everyone interested to try our finest products.

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MARKETING
STRATEGY Strategy
Here, we’ve analyzed who our possible customers are and what are the most
effective ways we can advertise to them.
DI GI T AL
MARKE TI NG
Digital marketing can accommodate
the company to converse with our
customers easily. Since our world is
constantly evolving in using
technologies, we will take this
opportunity to achieve our goal of
capturing people's attention through
our social media. It also involves easy
access to get deliveries and to
browse our products.
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NI CHE
MARKE TI NG
Niche marketing can channel all
marketing efforts towards one well-
defined segment of the population,
and since coffee shops are widely
known we are targeting consumers
that are coffee lovers and artists by
posting flyers and advertising on our
social media. Segmenting that we are
well diverse with our services and
products.
AROMA AND ARTS
DI RE CT
SE LL I NG
This marketing sells products directly
to consumers. Delivery is available to
build face-to-face relationships with
individuals by demonstrating and
selling products away from retail
settings that are usually in an
individual's home.
 AROMA AND ARTS

TARGET MARKET

Our target market is

actually pretty wide
since anyone can
avail and use our
products and
services but as
we’ve analyzed,
most of them would
be either coffee
lovers or art
enthusiast, but it
can also be both.
Our shop is open for
access to everyone,
from kids to elderly,
since we all have
the right to sit back,
relax and enjoy.

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 AROMA AND ARTS

BUSINESS MODEL
AND CONCEPT

Complex emotions are sometimes hard to

control and even harder to explain, especially
with words. As we grew older, we’ve been more
exposed to problems and stress. We aim to help
our customers express themselves are relieve any
worries even for just a few hours. Art therapy is a
great way to release bottled up emotions, while
having a nice drink and delicious treat. Coffee’s
always a great partner when relieving stress as
caffeine helps us release more dopamine, which
makes us feel livelier.

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 AROMA AND ARTS

FINANCIAL
FORECAST
ST AR T -U P CO ST

OFFICE OR ESTABLISHMENT

Rent ₱ 35, 000 / month ₱ 420, 000 / year

Renovation ₱ 1, 300, 000 / overall cost

T OT A L = ₱ 1, 720, 000
APPLIANCE, FURNITURES, AND OTHERS

GARAGE MEETING ROOM

(5) Flower Box ₱ 875 (9) Offi ce Chairs ₱ 20, 700

Bench ₱ 4, 000 Meeti ng Desks ₱ 22, 000

Motorcycle ₱ 270, 000 Bookcase ₱ 1, 800

LOUNGE Projector Set ₱ 23, 400

3-Seater Sofa ₱ 11, 000 (4) Laptop ₱ 96, 000

Coffee Table ₱ 6, 000 PANTRY

Blinds ₱ 2, 000 Sink Cabinet ₱ 15, 000

Trash Can ₱ 200 Refrigirator ₱ 6, 000

Motorcycle (2) Bar Table ₱ 16, 000

DESKS

L-Shaped Desk ₱ 32, 000 (3) Stool ₱ 6, 000

(4) Offi ce Chairs ₱ 7, 600 Countertop ₱ 8, 000

(4) Computer Set ₱ 92, 000 Trash Can ₱ 200

Plant ₱ 90 Kitchenwares ₱ 1, 700

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 AROMA AND ARTS

RESTING AREA
Double Sink ₱ 24, 000

(2) Single Bed ₱ 6, 200 ₱ 200

Trash Can

Area Rug ₱ 380 ₱ 1, 300

Mixer

Mirror ₱ 600 ₱ 1, 600

(2) Coffee Maker

BATHROOM ₱ 3, 500
Kitchen Wares

Shower Set ₱ 4, 800 ₱ 60, 000

Kitchen Table

Toilet ₱ 3, 200 PANTRY AND LICENSES

PERMITS
LICENSES
Cabinet ₱ 3, 000 Barangay Clearance ₱ 500

Mirror ₱ 2, 000 DTI Permit ₱ 500

Motorcycle BIR Permit ₱ 580

KITCHEN

(5) Kitchen Cabinet ₱ 15, 000 Business Permit ₱ 500

Buffet Desk ₱ 12, 000 OTHER

(2) Oven ₱ 22, 000 (8) Painti ngs ₱ 13, 800

(2) Refrigerator ₱ 18, 000 Packaging ₱ 76, 280 / month

PACKAGING

12 oz Cup ₱ 3, 500 / 500pcs. Small Cake Box ₱ 1, 650 / 200pcs.

16 oz Cup ₱ 12, 000 / 1500pcs. Large Cake Box ₱ 3, 500 / 200pcs.

20 oz Cup ₱ 13, 500 / 1500pcs. Tissue ₱ 500 / 2000pcs.

Greaseproof Paper ₱ 4, 000 / 1000pcs. Eco-friendly Cutlery ₱ 23, 000 / 7000pcs.

Greaseproof Bag ₱ 1, 100 / 500pcs. Paper Bag Small ₱ 760 / 2000pcs.

Small Sandwich Box ₱ 4, 000 / 500pcs. Paper Bag Medium ₱ 1, 150 / 2000pcs.

Large Sandwich Box ₱ 6, 000 / 500pcs. Paper Bag Large ₱ 2, 480 / 2000pcs.

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T OT A L = ₱ 912, 505
 AROMA AND ARTS

INGREDIENTS AND ART MATERIALS

Weekly ₱ 96, 250

Monthly ₱ 385, 000

T OT A L = ₱ 4, 620, 000
MONTHLY EXPENSES

(10) Employee’s Payroll ₱ 40, 800

Water Bill ₱ 10, 416

Electricity Bill ₱ 25, 000

Outreach ₱ 18,000

Corporate Income Tax ₱ 222, 506

T OT A L = ₱ 316, 722

INCOME

Weekly ₱ 304, 670

Weekly VAT (12%) ₱ 36, 560

Monthly ₱ 1, 218, 680

Monthly VAT (12%) ₱ 146, 241

Delivery Fees ₱ 15, 000

T OT A L = ₱ 1, 379, 921

GENERAL CALCULATION

Net Income ₱ 1, 379, 921 (Monthly Income) - ₱ 316, 722 (Monthly Expenses)
= ₱ 1, 063, 199

Payback Period ₱ 3, 094, 505 (Start-Up Cost) / ₱ 1, 063, 199 (Net Income) = 3 months and 14 days

Return on Investment ₱ 1, 063, 199 (Net Income) / ₱ 3, 094, 505 (Start-Up Cost) = 34%

Delivery Fees ₱ 15, 000

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 AROMA AND ARTS

ENVIRONMENTAL
AND REGULATORY
COMPLIANCE
REPUBLIC ACT 9003 ECOLOGICAL SOLID WASTE MANAGEMENT ACT OF 2000
In partnership with stakeholders, the law aims to adopt a systematic,
comprehensive and ecological solid waste management program that shall ensure the
protection of public health and environment. The law ensures proper segregation,
collection, storage, treatment and disposal of solid waste through the formulation and
adaptation of best eco-waste products.

PRESIDENTIAL DECREE 1586 ENVIRONMENTAL IMPACT STATEMENT (EIS)

STATEMENT OF 1978
The Environment Impact Assessment System was formally established in 1978
with the enactment of Presidential Decree no. 1586 to facilitate the attainment and
maintenance of rational and orderly balance between socio-economic development and
environmental protection. EIA is a planning and management tool that will help
government, decision makers, the proponents and the affected community address the
negative consequences or risks on the environment. The process assures implementation
of environment-friendly projects.

PRESIDENTIAL DEGREE NO. 856

The health of the people, being of paramount importance, all efforts of public
services should be directed towards the protection and promotion of health; and
with the advance in the field of sanitation in recent years, there arises the need
for updating and codifying our scattered sanitary laws to ensure that they are in keeping
with modern standards of sanitation and provide a handy reference and guide for their
enforcement;
The Philippine government adopted RA 7394 (Consumer Act of the Philippines of
1991) as the legal basis for consumer protection in the country. The law embodies the
state policy on the protection of consumers and establishes standards of conduct for
business and industry in the country.

The Act aims to protect the “interest of the consumer, promote his general
welfare and establish standards of conduct for business and industry”
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AROMA AND ARTS

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 AROMA AND ARTS

FLOOR PLAN
3D BLUEPRINT

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 AROMA AND ARTS

FLOOR PLAN
GARAGE

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 AROMA AND ARTS

FLOOR PLAN
LOUNGE

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 AROMA AND ARTS

FLOOR PLAN
INTERIOR

BATHROOM

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 AROMA AND ARTS

FLOOR PLAN
RESTING SPACE

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 AROMA AND ARTS

FLOOR PLAN
DESKS

MEETING ROOM

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 AROMA AND ARTS

FLOOR PLAN
PANTRY ROOM

STORAGE ROOM

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 AROMA AND ARTS

FLOOR PLAN
KITCHEN

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 AROMA AND ARTS

FLOOR PLAN
KITCHEN

BACK DOOR

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PERMITS AND
LICENSES

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PERMITS AND
LICENSES

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PERMITS AND
LICENSES

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PACKAGING

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