To : Mr.

Amit Jawar By : Akanksha Rohilla (P41002)

Reporting Manager: Mr. Mukesh Pandya Market : Anand City

Sales Buddy: Mr. Jignesh Unadkat Role given: Celebration

Project title: Upliftment of Sales & Distribution Parameters of Premium Tablets ( Silk/ Bournville/Temptation / Dark
Milk ) and Celebration during the Rakhi Season
 WHAT & HOW

Target : 15% of the product placement Target : 45% of the product placement

Target: Rest 40% and more product placement Factors affecting Sales

• Large Population

• Market - Residential, student/ college area, locality

• Shop Ambience - Clean, hygienic

• Relationship - Healthy, sound with Retailer

 Competitor Analysis
Observations/Insights
Company Name Target Margin • Retailers aren’t satisfied with low margin & product value
SKU Margin
inside
Ferrero 200, 300, 500 30% 2-2.5%
Not available at the • D-mart is major threat for the retailers ( 18% discount to
Nestle retailer 20% 2-2.5% consumer )
Mars 125, 200 13% 2-2.5%
• School, & colleges closed Celebration sales are low
Amul 150, 200 15% 2-2.5%
• Good healthy relationship pushes the sales

Suggestions/ Recommendations
• Either increase margin by 1 % or increase product value to
V.V. Nagar Road 85%
Imported Cadbury, Amul, Mars
• Inventory management should be handled more precisely (
Buffer maintenance

• Greeting cards for top 3 outlets ( valuing their sales)

• Sample celebration should be given

THANK YOU ☺