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(a survey design)
5. Kelompok 6 : Wulandari
In the survey tools section there is a Likert type scale, can the presenter explain what is a
Likert type scale and how it is used in survey research?
Answer : Nurhalisah Zarman
Likert scale or Likert scale is a research scale used to measure attitudes and opinions.
This scale is used to complete a questionnaire that requires respondents to indicate a level of
agreement with a series of questions. Usually the questions used for research are called
research variables and are specified specifically.
The name of the Likert scale is taken from the name of its creator, namely Rensis Likert
who is a social psychologist from the United States. The level of agreement in question is a
Likert scale of 1-5 choices, with gradations from Strongly Agree (SS) to Strongly Disagree
(STS), Another definition states that this scale is one of the scales used to collect data in
order to find out or measure data that is both qualitative and quantitative. This data is
obtained to find out opinions, perceptions and someone's perception of a phenomenon that is
currently happening or being studied.
This is in accordance with the statement said by Sugiyono, the Likert scale is used. to
measure attitudes, opinions and perceptions of individuals or groups related to the social
phenomenon that is being the object of research. In addition to the above forms, this scale
can also be displayed in other forms according to what the researcher wants to obtain.
9. Kelompok 10 : Kurnia
How do you develop an effective survey questionnaire?
Answer : Nurhalisah Zarman
1) Write a question that the respondent can understand
2) Make questions that respondents can answer with the information they have
3) Write the question so that the respondent can translate the answer into the required
format
4) Arrange questions that make respondents willing to answer them honestly and
accurately.