Day 01

Never Run Of
Content Ideas
 Why You're Running Out Of Ideas

01 You haven't chosen content pillars that are meaningful for your
target audience because...

02 You don't understand your target audience well enough and you're
not sure your brand's purpose (other than making sales)

03 You're not sure where to look for inspiration and you haven't created
routines for content creation
What Makes Amazing Content?
 T h e y la u g h They're inspired
a b o u t a r e la t a b le to achieve a result/goal
e x p e r ie n c e that they really want

The viewer feels understood

They learn a g l i m p s e
a solution to a pro They see ideal
they have b l e m of their elf
il f e s t y l e / s
The viewer feels understood

They trust us

They buy our products

How To Pick Your Content Pillars
 How To Pick Your Content Pillars
Who is our target audience & what lifestyle, result,
experience, feeling, or look do they really want?
Step 1 What do they fear? What are their goals? What motivates
them towards this goal?
If they're at point A in their journey, what does Z look like?
 Example: Mama Bear Co.

Step 1 Who is our target audience & what lifestyle, result,

experience, feeling, or look do they really want?
Our target audience: First-time mothers of newborns who have just decided
to stay at home and struggle with making time for themselves. She's
overwhelmed with caring for her newborn & her home that she doesn't take
time for herself and as a result, her mental health and confidence is
suffering. She fears being a bad mother.
She desires peace and mental calm. She wants to learn a healthy
balance of caring for herself and her family.
 How To Pick Your Content Pillars

What topics/lessons do they need to understand to get the

result they really want?
Step 2 What is our shared experience? What about this experience
is funny or could be funny?
 Example: Mama Bear Co.

Step 2 What topics/themes do they need to understand to get the

result they really want? What is our shared experience?
She needs to understand how to create and implement morning and night
routines & rituals to stay sane and feel balanced. She has to understand that
self-care is not selfish, it's necessary to take care of herself to take better
care of her loved ones. An empty cup has nothing to pour.
Our shared experienced is feeling exhausted, overwhelmed, unsure,
confused, highly emotional, and in love with our new born.
 How To Pick Your Content Pillars
Are these topics/lessons broad enough for continuous
creation?
Step 3 How do we want our audience to perceive us? What
relationship do we want to have with them?
Are we like a funny best friend? A wise older sister? A
confident role model?
 Example: Mama Bear Co.

Step 3 Are these topics broad enough for continuous creation?

Yes, the topics of routines & rituals and self-care for mothers is broad
enough for continuous creation. Our relationship is like a loving sister.
Ideas -- What is a morning routine? How do I create a morning routine?
Why do I need a morning routine? 5 Step Morning Routine, IG Live series
interviewing mothers and asking about their routines
Self care quotes, storytelling about self care experience, tips for
making time for self care
 Memes about Empowering cont
n e w b o r n , e n
self-care isn't sel t that
ha v in g a
R e e ls a b o u t n e w m o m li f e she's not a bad m fish &
om for it

She feels understood

Carousels about a g e s
morning routine l e
Lifesty ent her i m
making time, co s, tips for t h a t r e p r e s
l l a
other brands ithb s w r e a m l i f e
d
She feels understood

She trusts us

She buys our candles

 Relatable content "Omg this is so me" Shares &
comments

Educational content "This is amazing, Saves

thank you!"

Empowering content "I needed this" Comments

& shares
Ready for some real life examples?
Snob Life's audience is feminine
black women who enjoy luxury.

Their content pillars are lifestyle

content, funny (relatable) content,
and educational content!

Source: @SnobLife IG
The Inkey List's audience is
minimalist, earth conscious, Gen
Z and Millennial confused about
skincare

Their content pillars are

primarily educational content
and occasionally relatable
content.

Source: @TheInKeyList IG
Forvr Mood's audience is
feminine black women who are
tired of the "strong black
woman" narrative & want to be
spoiled with luxury & self-care.

Their content pillars are

primarily lifestyle &
empowering content.

Source: @ForvrMood IG
 How To Pick Your Content Pillars
Who is your target audience & what lifestyle, result,
experience, feeling, or look do they really want?
Step 1 What do they fear? What are their goals? What motivates
them towards this goal?
If they're at point A in their journey, what does Z look like?
 How To Pick Your Content Pillars

What topics/lessons do they need to understand to get the

result they really want?
Step 2 What is your shared experience with them? Or, what is their
life like? What about this experience is funny or could be
funny?
 How To Pick Your Content Pillars
Are these topics/lessons broad enough for continuous
creation?
Step 3 How do we want our audience to perceive us? What
relationship do we want to have with them?
Are we like a funny best friend? A wise older sister? A
confident role model?
 Pick Your Content Pillars &
I'll See You Tomorrow For Day 2
Of The Training!