MAY 12-14 2016

Sponsorship Opportunities
 This sponsorship deck explains who we are, and what we can do for YOU.

>> The the second annual Great Okanagan Beer Festival in beautiful Kelowna will be a
three-day event in mid-May, attracting 3,000+ beer, travel and adventure lovers from
all over the world.
>> There’s a main tasting event on the Saturday (May 14th) during the afternoon, with

GOBF: events happening at partner venues over the three-day period, including (but not
limited to) cask nights, seminars, and food pairings.

INTRO >> GOBF (and it’s older sibling WVBF) is about the “love of beer”, with the key objective
of working with our community, partners and sponsors to create an amazing
experience for our guests.
>> We work with small local craft outfits as well as some of the largest and prolific
beer brands in North America and Europe so the bar is set high and this is what our
guests have grown to love and expect.
>> GOBF provides the opportunity for appropriate brands to get in front of an engaged
crowd of enthusiastic beer lovers who like to travel, eat great food and have a taste
for adventure – sound like your crowd? We hope so.
 43%
>> Demographic Range between 25-55 (average age of 39)
>> 86% of 2015 sales originated from out of The Okanagan Valley and

57% remaining sales came from Alberta along with Lower Mainland
>> For GOBF we hope to increase the percentage of destination travellers
>> Mid-upper income bracket ($50K+)
Out of Province Lower Mainland
>> 57% Male / 43% Female
4% 15%
What do these people love?
>> Pubs/Breweries >> Homebrewing >> Hunting/Fishing
>> Travel/Vacation >> Live Music/Concerts >> Casinos
>> Dining >> Recreational Sports >> Snowmobiling
>> Camping/Hiking >> Skiing/Snowboarding >> Climbing
Kelowna Okanagan Valley >> Sporting Events >> Running
58% 15% >> Cooking >> Cycling
WE CAN HELP YOU:
1. Showcase your products, services and technologies:
>> Onsite activation
>> Authentic integration of products and services

2. Return on your investment:

>> Unique content generation opportunities
>> Onsite sales opportunities
>> Exclusive offers to our guests, employees, partners, volunteers etc.
>> Increasing database and reach

3. Elevate your brand:

>> Web / social media competitions and engagement
>> Custom marketing initiatives that will speak to your demographic
>> Onsite branding opportunities
GOBF:
WVBF WVBF WVBF GOBF GOBF
2013 2014 2015 2015 2016
(forecasted)

BY THE NUMBERS ATTENDEES 2000 3500 4000+ 2000 3500

We’re heading into BREWERIES 35 63 69 36 50

our fourth year of
BEERS 110 170 180+ 150 150+
beer festivals. We’re
getting bigger and SEMINARS 0 3 8 0 2
better, which leads to
CASK CONTESTS 1 4 6 0 2
more opportunities for
everyone… DINNER PAIRINGS 1 4 7 1 2

OFF-SALES No Yes Yes No No

PARTICIPATING BARS / 5 12 15+ 6 15+

RESTAURANTS

OTHER THEMED / PARTNERED 3 20 10+ 5 8

EVENTS
 MEET OUR
BREWERIES
Our beer festivals attract some of the biggest and most influential
beer brands from across North America & Europe. These brands
are a part of the success of the festival, drawing their many fans
and leveraging their vast online and social reaches and marketing
channels.

Highlights:
>> Peroni Nastro Azzuro est. 1963. Italy | 483,000+ followers
>> Deschutes est. 1988. Bend, OR | 93,000+ followers
>> Warsteiner est. 1753. Germany | 386,000+ followers
>> Sierra Nevada est. 1980. Cilco, CA | 227,000+ follower
>> Phillips Brewing Co. est. 2001, Victoria, BC | 14,000+ followers
>> Whistler Brewing Co. est. 1989. Whistler, BC | 5,500+ followers
>> Deep Cove Brewers & Distillers. est. 2013. Vancouver, BC | 2,000+ followers
GOBF:
WHO’S TALKING ABOUT US
 GOBF:
OUR MARKETING
> Facebook Followers 5,700+
>> Print Media
> Twitter Followers 750+
This is an area where we work with our sponsors
> Email subscriber list of 3000+
and partners to craft content and choose outlets
that benefit both of us. We’ll be working closely with
>> Brochure/Event Guide
Tourism Kelowna to make sure our print ads target the
Feedback from event goers and vendors at the
right audience.
Whistler festivals was that we need to invest in a
festival event guide and so we’re developing both a
>> News Releases
print and digital version for GOBF. This will be another
News releases announcing our partners go out to local,
point of contact for partners and sponsors with us
national and beer media.
distributing this guide throughout the key target areas.

>> Radio
>> Exhibitor/Media/Staff Festival Passes
We’ll be running ads and specific “packaged”
We give our exhibitors, media and staff worked a cool
competitions featuring our partners through both
lanyard pass – these can also be co-branded and will
local and national radio stations.
be swinging around 300+ necks come festival time.

>> Social Media Reach

>> Giveaways
We know that our demographic live and breath social
We put aside a number of festival tickets to place in
media and that’s why we keep fresh content pumping
giveaway packages with our partners, pushing these
out all year long.
out through the media medium that makes the most
Website sessions & page views over festival 17,000+ sense for us and the partner
> Facebook reach 16,000+
GOBF:
MARKETING EXAMPLES
(From WVBF & GOBF)

Your Logo Here

 WE APPROACH SPONSORSHIP
AS TRUE PARTNERSHIPS
Title Sponsor
You’re all in! Only the serious of serious beer drinkers can handle the
undeniable power of a barley wine.

Premier Sponsor
You clearly mean business and we can handle people with hops.

Official Sponsor
You’ve got flavour and we want some of that!

Associate Sponsor
You’re sweet and we can sip lots of you!

Supporter
You’re up for a little bit of the action and we like it.

Other Sponsorship Opportunities:

>> In-kind Sponsorship
>> Art Exhibits
>> Media Accommodation Hosts
 Title Sponsorship includes:
What’s in a name
>> Exclusive naming rights to the festival
and main event
TITLE SPONSOR
>> Custom-design of a new event, program,
or award
Print
>> Logo placement on all GOBF collateral,
advertising and 2,500+ beer sampling
mugs
>> 1 x full-page event guide ad
>> Opportunity to create street banners,
flags etc.
>> Couponing/advertising on event tickets
>> Opportunity to create and brand event
staff shirts/caps/uniforms
Online
>> Logo, link, profile and banner ads on our
website
Radio
>> Naming rights in all radio ads with
Power FM in Kelowna
Social
>> Advertorial opportunities in our
newsletters and YouTube webisode
>> Social media tag inclusion through our
social media program
>> Opportunity to provide branded gifts for
visiting media and VIPs
On Location
>> Preferred 10x10 activation booth space
>> Up to 100ft of perimeter bannering
>> Banner placement at the main event
>> Inclusion in on-site event signage
>> Opportunity to sell product on-site (if
appropriate)
Perks
>> 20 VIP tickets and access to the VIP
Sponsor Lounge
 Premier Sponsorship includes:

PREMIER SPONSOR What’s in a name On Location

>> Naming rights for one of our side events
such as the Cask Showdown Series, or
Seminar Series and concert series
>> Custom-design of a new event, program,
award
Print
>> Preferred 10x10 activation booth space
>> Up to 100ft of perimeter bannering
>> Banner placement at the main event
>> Inclusion in on-site event signage
>> Opportunity to sell product on-site (if
appropriate)

Perks
>> Logo placement on select GOBF
collateral and advertising initiatives
>> 1 x full-page event guide ad >> 15 VIP tickets and access to the VIP
Sponsor Lounge

Online
>> Logo, link, profile and banner ads on our
website

Social
>> Advertorial opportunities in our
newsletters and YouTube webisode
>> Social media tag inclusion through our
social media program
>> Opportunity to provide branded gifts for
visiting media and VIPs
 Official Sponsorship includes:
OFFICIAL SPONSOR
What’s in a name
>> Named sponsorship opportunities for
the bar and restaurant based events
Print
>> Logo placement on all GOBF collateral
and advertising initiatives
>> 1 x full-page event guide ad
>> Opportunity to create street banners,
flags etc.
>> Couponing/advertising on event ticket
backs
>> Opportunity to create and brand event
staff shirts/caps/uniforms
Online
>> Logo, link, profile and banner ads on our
website
Social
>> Advertorial opportunities in our
newsletters and YouTube webisode
>> Social media tag inclusion through our
social media program
>> Opportunity to provide branded gifts for
visiting media and VIPs
On Location
>> Preferred 10x10 activation booth space
>> Up to 50ft of perimeter bannering
>> Banner placement at the main event
Perks
>> 10 VIP tickets and access to the VIP
Sponsor Lounge
 Associate Sponsorship includes:

SUPPORTER ASSOCIATE Online

>> Logo, link, and profile on our website
On Location
>> 10x10 activation booth space
>> Up to 20ft of perimeter bannering
Print
>> ½ Page Event Guide advertisement Perks
>> 5 VIP tickets
Social
>> Social media tag inclusion through our
social media program

Supporter Sponsorship includes:

Online On Location
>> Logo and link on our website >> 1 x perimeter banner

Print Perks
>> ¼ Page Event Guide advertisement >> 2 VIP tickets

Social
>> Social media tag inclusion through our
social media program
 Katrina Frew
Director of Festivals & Events
604-966-4726

CONTACT
katrina@gibbonswhistler.com

Jordan Stanzack
Festival & Events Manager
604-862-3050
jordan@gibbonswhistler.com

505-4290 Mountain Square,

Whistler B.C. V0N 1B4
www.gobf.ca