Kelompok 1

1. Annisa Cahaya Maharani Lombok Prihatini_A1B021074

2. Anindi Sanova Zain_A1B021072
3. Arif Rahman_A1B021076
4. Amzanatul

Huldi_A1B021068

Class:Manajemen B

SUSU JAGUNG RUMPUT LAUT

Annis

SUJAP

UL

Healthy and refreshing drink

Jl.Kesra Raya 7 no 4 TJ.Karang

Permai
 SUJAPUL

Healthy and refreshing drink

Jl.Kesra 7 no 4 Tj.Karang

Permai.

Page 2

Executive Summary

Our business is engaged in the beverage processing industry, the product we make
is named SUJAPUL (Milk Corn, Seaweed). SUJAPUL is a processed healthy drink that is
good for the human body with various ingredients, both corn and seaweed. Good consumed
at any time and easy to carry everywhere and can be consumed in the long term. SUJAPUL is
here as an answer to the community's need to consume healthy drinks to support the healthy
lifestyle they live, for that we believe this product can be liked by the community.

1. The Business
• Business Name: Seaweed Corn Milk (SUJAPUL)
• Business structure: Sole trader
• Business Location: Jl.Kesra Raya no 1 TJ.Karang Permai
• Date set: February 7, 2022
• Products/services: Seaweed corn milk

2. The Market
• Target market: The target consumers in our business are aimed at all levels of
society, whether children, teenagers, adults to the elderly, students or
employees are our marketing targets. So that in the supply of Sujapul products, it
has been designed with sizes that have been adjusted to the capabilities of
consumers.

• Marketing strategy: The Mataram area is a strategic location to support the

production process to the marketing process. This is because the location is
considered to make it easier for the team and other workers to work together in
managing the business. In addition, this location can be used as a starting location
for marketing, considering that in general most students are identical and like healthy
beverage products so it is easier to socialize our business. The current competitive
situation is quite large, but the utilization of seaweed is still minimal. So with this
Sujapul, it is hoped that the opportunity to be accepted in the community in general
can be wide open. We will also promote through social media such as Instagram
and other social media as well as cooperate with our business partners such as
Gojek etc. S

3. The Future
 Vision statement:
1.Make SUJAPUL products as a small-scale business that is able to dominate the
market for soft drink products.
 Goals/objectives:
o Goal
target: Long term
goals:
1. To become a well-known healthy beverage product throughout Indonesia.
2. To increase the selling value of seaweed and corn
3. As an effort for gender and social equality in society
4. Creating job opportunities for the community
o Short term goals:
1. Get a turnover of millions per month.
2. Make healthy and nutritious drinks
3. Creating a healthy generation regardless of social status
4. Adding insight in conducting entrepreneurial activities

4. The Finances

o The profit that we can get every month, which is Rp. 14,850,000 in a year, can reach
178,200. This profit is obtained from the sale of 100 bottles of SUJAPUL size 200 miles
which are priced at 10,000 per bottle. The cost we need is around 2,500 consisting of
the cost of production equipment, the cost of raw materials per day, fixed expenses and
publication costs.

5. The Business
Business details
o Products/services: Healthy and
refreshing drinks Registration details
o Business name: SUJAPUL
o Registered date: February 7, 2022
o Registered location: Jl.Kesra 1 TJ.Karang Permai
o Business structure: Sole trader
o Organization chart
[Outline your business structure in the chart below.
 Owner

Annisa Cahaya

Anind Huld

Marketing Officer

Arif
Rahman

Product/Service Description Price

SUJAPUL SUJAPUL is a Rp.10.000.00
processed healthy
drink that is good for
the human body with
various ingredients,
both
corn and seaweed

Operations

Production

process:

In this SUJAPUL business we need a minimum of 8 people, namely someone who plays a role
in the extracting and mixing process, packaging to the distribution process. The division of labor
is deemed necessary so that the production and marketing processes become more efficient
and effective. We will
invite many partners to participate in our business, namely from the community such as
fishermen, supermarket services, small stalls, the community to students. All of these partners
will later be taught in marketing our business, especially for small communities and students so
that they can open up new job opportunities.

Market targets

 The amount and price of the product, the amount provided is 100 bottles per day with a
size of 200 ml. This amount will be used as a trial in providing market needs. If it is
widely accepted, it will be adjusted to how much the community needs for our Sujapul
products. Regarding the price, the 200 ml Sujapul product is priced at Rp. 10,000.

S.W.O.T. analysis

Strengths
Not many sell the same product.
Opportunities
A very promising business opportunity
because of the community's need for healthy
drinks to support a healthy lifestyle, drinks are
not only healthy but also refreshing.
Weaknesses
Because new product variants may take time to
be
trusted by the public.
Threats
The threat is that there will be competitors
later, therefore the solution we can offer is to
intensify promotions and provide innovations
in the form of unique packaging and varied
flavors.

Your competitors

Competitors will always be in this business, including sellers of other fresh drinks, therefore
we will continue to try to create new ideas for this product so as not to lose out in
competition with other traders.

Advertising & sales

I will do marketing through offline and online. Through roadside stalls and even supermarkets
and social media such as WA etc.

Strengths

Not many sell the same

product. Weaknesses:

Because new product variants may take time to be trusted by the public. The threat is that
there will be competitors in the future, therefore the solution we can offer is to intensify
promotions and provide innovations in the form of unique packaging and varied flavors.