PART I.

PROFILE OF THE BUSINESS

Direction: Put a check () mark on the box that corresponds to your answer.

1. Forms of Business Organization

Sole Proprietorship – IIIII-IIIII-IIIII-IIIII-III
Partnership – III
Corporation – IIII

2. Types of Products
Consumer Products – IIIII-IIIII-IIIII-IIIII-III
Industrial Products – IIIII-II
Others, please specify: _____________________

3. Length of Business Operation

1 to 5 years – IIIII-IIIII-II
6 to 10 years – IIIII-I
11 to 15 years – III
16 to 20 years – II
21 years and above – IIIII-II

PART II. IMPLEMENTATION OF PRICING STRATEGIES

Direction: The following items describe statements about the implementation of pricing
strategies. Indicate your agreement or disagreement by putting a check ( ) mark on the
box of your response using this scale:
1 – Strongly Disagree 2 – Disagree 3 – Agree 4 – Strongly Agree

A. Customer Price Perception 1 2 3 4

1. The customers’ perceived II II IIIII-IIIII- IIIII-IIIII-
value of the product is IIIII-I
considered when setting the
prices of our products.
2. The advantages a product I IIIII-IIIII- IIIII-IIIII-
offers to customers are IIIII-IIII
considered when setting the
prices of our products.
3. The customers’ overall II IIII IIIII-IIIII-I IIIII-IIIII-III
judgment of the products are
considered when setting the
prices of our products.
4. Balance between the possible I I IIIII-IIIII- IIIII-IIII
advantages of the product IIIII-IIII
and its possible price is
considered when setting the
prices of our products.
 5. The feedback and product II III IIIII-IIIII- IIIII-IIIII-
reviews of customers are IIIII-
considered when setting the
prices of our products.
B. Costs of Running the Business 1 2 3 4
1. The cost of purchasing the II II IIIII-IIIII- IIIII-II
product is considered when IIIII-IIII
setting the prices of our
products.
2. The price necessary for I IIII IIIII-IIIII- IIIII-II
break-even is considered IIIII-III
when setting the prices of our
products.
3. The cost of labor of sales I IIIII- IIIII-IIIII-II IIIII-IIIII-II
team is considered when
setting the prices of our
products.
4. Other costs involved in II II IIIII-IIIII- IIIII-IIIII-
operating and running the IIIII-I
business is considered in
setting the prices.
5. Profit margin set by the II IIIII-IIIII- IIIII-IIIII-
company for each product is IIIII-III
considered when setting the
prices of products.
C. Competitors 1 2 3 4
1. The price of competitors IIII IIIII-IIIII-III IIIII-IIIII-III
product is considered when
setting the prices of our
products.
2. The current pricing III IIIII-IIIII- IIIII-IIIII-
practice/strategy of IIIII-II
competitors is considered
when setting the prices of our
products.
3. The estimation of the I III IIIII-IIIII- IIIII-IIIII-
competitor’s strength and IIIII-I
ability to react is considered
when setting the prices of our
products.
4. The degree of competition I III IIIII-IIIII- IIIII-IIIII-II
(number and strength of IIII
competitors) is considered
when setting the prices of our
products.
5. The competitive advantages IIII IIIII-IIIII-III IIIII-IIIII-III
of competitors on the market
is considered when setting
the prices of our products.
PART III. LEVEL OF BUSINESS PROFITABILITY
Direction: The following items describe statements about the level of business
profitability. Indicate your agreement or disagreement by putting a check ( ) mark on
the box of your response using this scale:
1 – Strongly Disagree 2 – Disagree 3 – Agree 4 – Strongly Agree

A. Good Sales Performance 1 2 3 4

1. Our sales is increasing from IIIII-IIIII IIIII-IIIII- III

period to period. IIIII-II
2. We have a high sales IIIII-IIII IIIII-IIIII- IIII
turnover rate. IIIII-II
3. We have a high inventory II IIIII- IIIII-IIIII- IIIII-
turnover rate. IIIII-III
4. Our sales force/marketing III IIIII-IIIII- IIIII-II
team is performing at IIIII-IIIII-
optimum efficiency.
5. The business achieved its I II IIIII-IIIII- IIIII-IIIII-I
profitability goals. IIIII-I
B. Growing Network 1 2 3 4
1. We have more than one III IIIII-IIIII-I IIIII-IIII IIIII-II
physical store.
2. We gain loyalty from our I III IIIII-IIIII- IIIII-IIIII-
customers. IIIII-I
3. We observe that our I IIIII-II IIIII-IIIII-III IIIII-IIII
customers are increasing in
number.
4. We have a strong brand I IIII IIIII-IIIII- IIIII-II
image that secures bigger IIIII-III
customer base.
5. We receive positive reviews II IIIII-IIIII- IIIII-IIIII-
from our customers. IIIII-III
C. Team Satisfaction 1 2 3 4
1. Employee satisfaction is I IIIII-IIIII- IIIII-IIIII-
valued. IIII IIIII-
2. Employees’ performances are I IIIII-II IIIII-IIIII- IIIII-II
recognized through reward IIIII-
system.
3. Employees are supported to II III IIIII-IIIII- IIIII-IIIII-I
strive for their career IIII
development through
trainings.
 4. Employees are motivated to I I IIIII-IIIII-III IIIII-IIIII-
work hard to achieve a high IIIII-
level of output.
5. Employees are productive I IIIII-IIIII- IIIII-IIIII-
and effective at work. IIIII- IIII-
D. Business Owner Satisfaction 1 2 3 4
1. Business owner is satisfied I III IIIII-IIIII- IIIII-IIIII-II
with the business IIII
performance.
2. Business owner is satisfied II I IIIII-IIIII- IIIII-IIIII-I
with the staff/employees’ IIIII-I
performance.
3. Business owner is confident I I IIIII-IIIII- IIIII-IIIII-III
that the business will IIIII-
succeed.
4. Business owner achieved II II IIIII-IIIII- IIIII-IIIII-
his/her goals and objectives. IIIII-I
5. Business owner achieved I III IIIII-IIIII- IIIII-III
greater efficiency in all IIIII-III
aspects of organization.