OWL MULTICULTURAL FESTIVAL

Danielle, Spencer & Caleb

BRIEF INTRODUCTION:
➢ Multicultural Festival.

➢ Friday August 5th- Sunday August 7th.

➢ $5 Entry Fee.

➢ Located at 5th/3rd Bank Stadium.

➢ Food, Games, Music, Country Displays.

OBJECTIVES:
➢ Increase awareness about many cultures and traditions all around the world.

➢ Improve awareness of the KSU events.

➢ Attendance of 30,000.

➢ Make As much profit as possible .

SPECIAL EVENTS:
➢ T-Shirt/ Other Prize Giveaways.

➢ Raffles.

➢ Traditional Ceremonies.

➢ Food Vendors.
DISPLAY:
➢ Purchase wristbands and enter at Football Stadium.

➢ Different Spaces and Displays to see.

➢ Country Flags across the event.

➢ Black and Yellow themed as main color scheme.

➢ Different food vendors.

➢ Direction signs placed all around.

 Layout

Additional
Displays + Music

dors
Entry+Ticket Pic
nic

Food Ven
Displays Are
Purchase a+
Mu
sic
ADVERTISING APPEALS:
➢ Appeal to people locally.

➢ Radio Advertising.

➢ Popular Local Stations : B98.5, Star 94.1, Power 96.1

➢ Electronic Billboards around Cobb County.

➢ Social Media: Youtube and Instagram (Most Common)

ADVERTISING:
BUDGET:
➢ Estimated costs and profits.

➢ Estimated Attendance.
Benefits

➢ Enjoyable Event.

➢ Local event to bring community closer together.

➢ People can learn about other Cultures and Traditions around the world.

➢ Bring in revenue to benefit KSU and Night Owl productions.

➢ Different actives and so much more!

 Risk Management Plan

Potential Risks: Solutions:

Bad Weather Canopies for displays ready to use in case of rain

People Sneaking In Balance Security and Police across entrance and event

Injuries Use KSU facility Insurance

THANK YOU!