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    The document summarizes a graduation assignment to maximize employee outreach through the Works Council's (WoCo) communications. It details research conducted including surveys and interviews. Key findings are that most employees don't know what the WoCo does and international employees are unfamiliar with it. The WoCo also needs to be more visible within the company. Goals are outlined to create awareness, inform, involve and inspire employees. Challenges include prioritizing communications and information overload. A strategy is presented to better communicate the WoCo's role and target specific audiences using existing channels. A communications plan is proposed in three steps - create awareness, communicate with targets, and link back to all employees.

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    The document summarizes a graduation assignment to maximize employee outreach through the Works Council's (WoCo) communications. It details research conducted including surveys and interviews. Key findings are that most employees don't know what the WoCo does and international employees are unfamiliar with it. The WoCo also needs to be more visible within the company. Goals are outlined to create awareness, inform, involve and inspire employees. Challenges include prioritizing communications and information overload. A strategy is presented to better communicate the WoCo's role and target specific audiences using existing channels. A communications plan is proposed in three steps - create awareness, communicate with targets, and link back to all employees.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    27 views9 pages

    Eindpresentatie

    Uploaded by

    api-592062790
    The document summarizes a graduation assignment to maximize employee outreach through the Works Council's (WoCo) communications. It details research conducted including surveys and interviews. Key findings are that most employees don't know what the WoCo does and international employees are unfamiliar with it. The WoCo also needs to be more visible within the company. Goals are outlined to create awareness, inform, involve and inspire employees. Challenges include prioritizing communications and information overload. A strategy is presented to better communicate the WoCo's role and target specific audiences using existing channels. A communications plan is proposed in three steps - create awareness, communicate with targets, and link back to all employees.

    Copyright:

    © All Rights Reserved
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    of 9

    Communications Works Council

    Research & Strategy


    Merrit van Els

    May 17, 2022


    Veldhoven

    Confidential
    Graduation assignment

    Main question: ‘How can the Works Council maximize employee outreach trough
    communication?’

    May 22, 2022 Page 2


    Confidential
    Research

    Field Research
    1. Survey
    2. Interviews
    - employees
    - members WoCo

    Desk Research
    1. Analyse
    - current communication WoCo
    - internal communications ASML
    2. General information
    - general information WoCo
    - books / online

    May 22, 2022 Page 3


    Confidential
    Conclusions and insights
    (The most important)

    Conclusions:
    - Most of the employees don’t even know what the Works Council does exactly
    - International employees are often not at all familiar with the Works Council
    - The Works Council isn’t visible enough within ASML
    - There is an information overload within ASML and there’s a mail culture
    - The target audience is such a broad one that one topic doesn’t concern everyone

    Insights:
    - Everyone I spoke to has heard something about the Works Council during the elections
    - Personal communication is the most effective way
    - Because not everyone knows exactly what the Works Council does, it creates less interest in
    general
    - Those who have ever been helped by the WoCo, see the usefulness of it
    May 22, 2022 Page 4
    Confidential
    Goals and challenges

    Communication goals:
    To create awareness, to inform, to involve, to inspire, to tempt, to persuade

    Challenges:
    - Early involvement in decision making to make sure the WoCo has early impact
    - Time. Other activities are prioritized over communications
    - The WoCo members in the PR committee are not experts in communications
    - The big group of new employees every month
    - Information overload within ASML

    May 22, 2022 Page 5


    Confidential
    Strategy

    1. Communicate the role and value of the WoCo more consistently


    2. Target audiences
    - All employees: to create awareness
    - Target audiences: to involve
    3. Use what is already there (channels and resources)
    4. Make members of the WoCo ambassador
    5. Make communications more personal

    May 22, 2022 Page 6


    Confidential
    Communications plan
    Global

    1. First step: create awareness by doing a campaign


    - WoCo Road Shows
    - Stand-ups in the ASML Buildings
    - Email sequence
    - Visit the other locations (Oirschot and Delft)

    Support resources
    - My ASML WoCo page
    - Email signature
    - ASML TV screens
    - Onboarding

    May 22, 2022 Page 7


    Confidential
    Communications plan
    Global

    2. Second step: communicate with target audiences


    - Opinion panel
    - Yammer
    - Mentimeter (bigger group meetings)
    - Ambassadors

    3. Third step: link it back to all employees


    - ASML This Week, TV screens, Newsletter, Annual Report, Intranet, Onboarding, Communicate ‘On Demand’

    à Step 1, 2 and 3 keep repeating. The campaign you do once in the term.

    May 22, 2022 Page 8


    Confidential
    Thanks Merrit van Els Veldhoven

    Merrit.van.els@asml.com

    Confidential

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