MGMT1002 – COMMUNICATION SKILLS FOR MANAGERS

Sem 2 2023-24 Stream W11

Electronic Communication Assignment – GROUP ASSIGNMENT

DUE Tuesday, February 27, 2024

Electronic-Technological Communication Workshop

Social media is a fact of life in this modern world. These myriads of social media platforms have expanded
opportunities for learning and interactivity in the arena of education. Students are experiencing the world
through more than just books and assignments: they are learning and adapting to the world using a relatively
new form of communication, including AI.

The use of AI in business communication has increased in recent years, transforming how people interact,
collaborate, and communicate. AI for communication has made work smarter and easier.

The objective of this assignment is for students to think strategically and thus have a better understanding of
social media usage patterns among businesses. The presentation should examine how and why people and
businesses use particular social media application and various AI tools for business communication, marketing,
even customer service and making informed business decisions.

This is an interactive presentation and as such full participation should be evident from group members. You
may involve the wider class in your demonstration if you so wish. Feel free to use whatever aids/handouts etc
you deem necessary, to make your presentation effective.

Requirement
Assume the role of a communication consultancy company and create a business name. Each group is required
to conduct a (12-15 mins) in-class workshop, using the technological tools assigned to your group and which
should cover the following.
1) The Purpose(s) of the tools.
2) Instructing and demonstrating how to create, design and use the selected tools, especially for business
purposes.
3) See rubric on page 3.

Note
1. ALL members of the group MUST participate in the actual presentation.
2. SUBMISSION: To be uploaded to VLE on the due date.
3. A printed copy to be submitted to Lecturer before your presentation. You may print two (2) slides
per page and double sided.
4. While a formal dress code is not required, attire should be appropriate. Remember you are
presenting your brand.

1
 MGMT1002 – COMMUNICATION SKILLS FOR MANAGERS
Sem 2 2023-24 Stream W11

GROUP GROUP LEADER TYPE

1 WALLACE Social Networks

Facebook/ Twitter/ LinkedIn
2 RICKETTS Photo Sharing Networks
Instagram/ Pinterest
3 SMART Blogging/Community Building
Tumblr/Reddit
4 BUCKLEY Interactive Media
Snapchat/TikTok
5 CAMPBELL Video Sharing Networks
YouTube/ Vimeo
6 SMITHSON Presentation Software
Powtoon/ GoAnimate/ Wink
7 DONALDSON AI Tools
Jasper/Chatsonic
8 SIMMS AI Tools
ChatGPT/ YouChat /BingChat (GPT-4)

2
 MGMT1002 – COMMUNICATION SKILLS FOR MANAGERS
Sem 2 2023-24 Stream W11
This rubric below will be used to grade the assignment:
AREAS Possible
Score
Introduction 10
• Attention getter
• Background
• Overview
Purpose 20
• Main purpose of the platforms for business communication
• Advantages & Disadvantages
Design/Demonstration/ Activity 40
• Activities
• Creating at least one account demonstrating how it operates
Conclusion 10
• Summary
• Take-aways
Visuals/Other 10
• Use of aids that enhances the effectiveness of the
presentation
Overall Effectiveness 10
• Interesting, impactful, creativity
• Evidence of group synergy
• Audience Engagement
TOTAL 100