Business Model Canvas for MTN

App Academy: Thaakirah Williams

App name : Lift Me to UWC

Key Activities
● Provide primary school learners
with a  blended learning
schedule
Key Partners Value Propositions
● Provide students with access to
● Philanthropic a variety of learning materials
ie. Lecture slides/Additional Customer Relationships Customer Segments
organisations
readings ● Provide easy access to high ● Lansdowne community
● Donators quality
● Engagement via discussion
● Self service
forums and email with users
● Volunteers ● Providing educational material
● Customer Support
● Our most important
to the user quickly
● Team members ● Platform that has a Live online customers are Primary
lecture feature which allows ● Focus group discussions
● Enhance educational school learners in
● Local Government students to attend classes experiences ● Dedicated personal
virtually or watch recordings at assistance Lansdowne area
● Department of a later stage. ● Limited to no data required
Education (wced) ● Exceed expectations
● Expert Consultants on
● Other stakeholders ● Use problem solving skills to
● Able to use it with low data
connectivity ● Empathetic, education ie. Teachers
Transparent &
associated with the provide primary school learners
Communicative
government with the necessary resources to
ensure quality education
● Students (Primary school
learners) ● Marketing
 ● Parents
● Educators/Curriculum
Developers

Channels
Key Resources ● Word of mouth

● Human Resources ie.

Teaching Staff, Curriculum ● Social media platforms
design expert
● Educational Application
● Financial Resources ie.
Capital and funding
● Email
● Customer databases
● PS EduLearn Website
● Equipment ie. Computers

● Building/office space ● Virtual Market days

● Systems and processes

● Pop-up Marketing drives
● Educational Resources

Cost Structure Revenue Streams

● Human Resources ie. Personnel
● Free
● Website and App Development & Equipment and Maintenance

● Network Management
● Donations

● Help centre ● Possible subscription fee for non-primary school

● Place of operations ie. Location lease learners

● Marketing campaigns/networking PR events ● Project revenue

● Value driven
● Gain revenue by promoting and advertising other small
● Fixed costs ie. Salaries
businesses on our website or app
● Variable costs
● Economies of scale