Business Model Canvas
8 Key Partners
● Bank & Fintech
● Psychology Institute
● Senior High School
● College
● Regional
Government
● Tutoring Institute
● Community or
Student Organization
● Nonprofit
● Edutech Startup
● Influencer and
youtuber
9 Cost structure
● Domain, Hosting & Maintenance
● Product Development
● Release on Play store & App Store
● Market acquisition
● Operational & partnership strategy
7 2 4 Customer 1
Relationships
Key Activities ● Engagefull on Customer
Value Propositions
● Recruiting potential Social Media
mentors from the high-
● Large mentor ● Newsletter
Segmentation
directory ● 12th grade high
achieving students and ● Referral code
industry expert ● View mentor profile school students
● Discount
● Special training for ● Trusted because ● Gapyear person 1-2
● After-sales
mentors regularly to partnership with years
services
maintain their quality expert institution ● Bachelor & Diploma
● Personalized students
mentoring ● Parents of students
Key ● Easy to use because
6 Resources user friendly design, 3 Channels ●
●
Industry experts
Senior high school,
● 38 members everywhere, College & Company
everywhen & ● Mobile Apps &
● 1150 mentors Website (B2B)
● 4100 data user paperless
● Mentoring history, ● Social Media
● 5,5K followers ● Students
● 1K subscriber noted & certificate
● Affordable price Community
● Education, Tech & ● Publications on
Psycho experience ● Smart
recommendation media
● Bootstrap ability
● Potensiap App system with AI ● Ads
5 Revenue streams
● 10% commission fee in once 1 hours mentoring session where the price is around
10-50 thousands rupiah
● Fee from registering of Potensiap events both online and offline
● Adsense Youtube
● Topads fiture if the mentor want to be on the top of the first page
● Employer branding and commission fee for talent pool (B2B)
BACKGROUNDS
● A student from Senior High
School in Kalimantan
● Lives in Anggana, Kutai
Kartanegara
● Introvert & Idealist
DEMOGRAPHICS
● 18 years old
● Allowances around Rp.
70.000/week from her parent
● High spending power to new
product
● No accredited grade A campus
stands around her place
INTERESTS
● Non-academic activity
● Practical lifestyle
● Follows new products
● Loves to consider the quality
and trend of a product
High School Stud’ – Tara Belinda CHALLENGES
● Find trust and qualified
mentor
● Exam & practicing facilities
COMMON OBJECTIONS
● Preparation in continuing
study to enter the favorite
campus
GOALS
● Match what you need
● Affordable Consultation
● Easily accessible with qualified mentor BIGGEST FEARS
from all around university in the world ● Don’t waste of time and
money
● Has no information about the
preparation
● Fail to get the opportunity
BACKGROUNDS
● A student from College in UGM
● Strong belief with her major
(Phsycology) with GPA 3
● Bachelor
● Extrovert & Rational
DEMOGRAPHICS
● 22 years old
● Allowances around 1 million Rp
in a month
● Lives in Jogjakarta
GOALS
INTERESTS
● Active social life
● High work participation for
everything as long as has
benefits
● A tight non-academic activity
College Student – Joe William
● Match what you need
● Financially independent
● Easily accessible for networking
● Beneficial in social
● Social impact
CHALLENGES
● Find trust and qualified
networking to boost the skills
● Mentoring & practicing
facilities
COMMON OBJECTIONS
● Preparation entering the world
of work
● Networking
BIGGEST FEARS
● Don’t waste of time and
money
● Has no best information about
the preparation from the
experienced people
● Fail to get the opportunity
BACKGROUNDS
● Director of the tech company in
Ruangguru
● A lot of career experience in
technology
● Cumlaude graduate in informatics
● Extrovert & Rational
DEMOGRAPHICS
● 30 years old
● Allowances around 20 million Rp
in a month (Already financially
independent)
● Lives in Central Jakarta City
GOALS
INTERESTS
● Active social life
● High work participation for
everything as long as has
benefits
● A tight non-academic activity
Industry Expert – Evan Purnama
● Make use of free time
● Share to the next generation
● Invite potential users to join the mentor
company
CHALLENGES
● Few users are interested in
the industry of mentor
company
● Mentoring & practicing
facilities should partnership
with trusted institution
COMMON OBJECTIONS
● For user is preparation
entering the real world of work
BIGGEST FEARS
● Fail to attract the attention of
potential talent for mentor
company
 VALUE
PROPOSITION

Large Directory Profile Trusted

Akses terhadap mahasiswa berbagai Telusuri dan filter profile konsultan lalu Hasil tes dan konsultasi
jurusan dan kampus di seluruh booking hanya dengan 2 klik terverifikasi dengan
indonesia quality control

Personalized Smart Recomendation Affordable Insentive Easy to Use

Konsultasi sesuai potensi dan Dapatkan rekomendasi terbaik untuk Konsultasi sesuai Pendapatan tambahan yang worth it bagi User friendly, everywhere, everytime,
kebutuhan konsutlan dengan kecocokan tertinggi dengan isi kantong mahasiswa paperless
VALIDATION/
TRACTION

1120 181
Mentor Mahasiswa Perguruan Tinggi Mentor
Dalam maupun Luar Negeri Negeri/Swasta/Kedinasan

4150 82
Pelajar terlayani SMA/Sederajat
SMA/SMK/Madrasah Sekolah yang sudah terlayani

11K 43
Pengikut Media Sosial Anggota Tim (18-29 Tahun)
Instagram/Youtube/Line dll Fulltime/Intern/Volunteer SATISFACTION RATE 4.02/5
*Dicapai dalam 2 bulan terakhir (belum
website & aplikasi)
ACTION PLAN

Divisi Bulan 1 Bulan 2

Operation Merancang konsep lengkap Merekrut dan screening para

produk yang akan dibuat potential mentor serta melakukan
(userflow, wireframe, modul etc) quality control

Technology Revisi design UI/UX dan Development untuk 3 minggu lalu

prototyping (testing) MVP Launcing

Marketing Blast ke semua media sosial Mempromosikan Potensiap ke

Potensiap saat ini (aktivasi social semua jaringan komunitas siswa
media) dan data ribuan user dan mahasiswa se-Indonesia
 PROFILE

Potensiap adalah one step solution for persiapan karir pendidikan dan pekerjaan yang menghubungkan pelajar
SMA/sederajat dengan mahasiswa terbaik S1 dan Diploma berbagai jurusan dan kampus di seluruh Indonesia serta
mahasiswa tingkat akhir dengan beragam kesempatan karir dan industry expert berbagai bidang. Potensiap telah
berdiri sejak September 2019 dan telah pivot beberapa kali hingga Maret 2020 bertumbuh secara eksponensial cepat
sekali saat menjadi platform konsultasi online persiapan kuliah

Kami hadir karena masalah tidak adanya link and match antara dunia pendidikan dan dunia kerja, terbukti 87%
Mahasiswa Indonesia Salah Jurusan (Source: Indonesia Career Center Network - 2017) dan 63% Lulusan di Indonesia
Bekerja Tak Sesuai Jurusan (Source: Kemenaker RI – 2017). Masalah ini makin parah ketika pandemic covid-19
melanda Indonesia, dimana banyak pelajar berada dikondisi ketidakpastian akan “new normal” dunia perkuliahan
dan pekerjaan. Dan sekali lagi kami hadir untuk mempersiapkan diri akan “new normal” tersebut.

2 bulan berjalan setelah pivot terakhir, kami telah memiliki banyak sekali traction mulai jumlah user, mentor,
followers, subscriber, testimoni hingga liputan banyak media, dan satisfaction rate nya sebesar 4,02 dari 5 yang
artinya sangat puas. Sehingga, kami sekarang tengah berada di fase persiapan ntuk scale up.