NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Marketing Management
Internal Assignment Applicable June 2022 Examination

1. Italiano is a popular restaurant in the Vile Parle area of Mumbai. The lockdown and
subsequent Covid restrictions force the restaurant to shut shop. The owner Mr Ranjeet
Sharma is also the main chef of the restaurant decided to start operations from home
and
 NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Marketing Management
Internal Assignment Applicable June 2022 Examination
use the apps of Zomato and Swiggy to run the place as a cloud kitchen. The business not
only survived but became a profitable venture. The recent lifting of restrictions as put Mr
Sharma in a quandary, should he now re- rent restaurant space at a very expensive rental
value or should he continue to run it as a cloud kitchen. He has approached you, a marketing
consultant for advice on devising a plan of action. What would you advise? Create a plan of
action for the business. Create a communication plan. Create a consumer outreach plan.
(10 Marks)

Answer:
A plan of action for the business
Explanation:
The business plan will contain his group early on, list concrete information
for every motion, and consist of a timeline. Mr. Sharma ought to designate
assets and establish a observe-up and dimension technique. consequently,
Mr. Sharma must communicate the plan and maintain it alive.
Create a communique plan
The communication plan will identify the reason of the verbal exchange,
pick out the target audience, plan and design the message, and consider
the to be had resources. Mr. Sharma need to plan for boundaries and
emergencies, and strategize how he will hook up with the media and others
who can help him unfold the message, with the aid of creating an motion
plan.
Create a patron outreach plan
In creating a patron outreach plan, Mr. Sharma will define the enterprise
desires and objectives, will pick out the target purchasers, create, package
deal, and distribute the message. That way Mr. Sharma could have set up
an outreach plan and evaluated it.

2. You are the marketing director of Football Federation of India. Soccer as a sport
although very interesting is not a popular audience sport in India. How would you
 NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Marketing Management
Internal Assignment Applicable June 2022 Examination
generate consumer interest in Football? Create a marketing plan for making Football as
a consumer sport using the marketing mix principles. (10 Marks)

Answer:
I'll start by laying out football marketing goals, key players that will be
participating, targeted messaging and audience in India, and how to
maximise the impact of football content.
Explanation:
The first stage is to create a marketing campaign strategy. As part of an
efficient content marketing plan, I'll start by laying out football marketing
goals, key players that will be participating, targeted messaging and
audience in India, and how to maximise the impact of football content.
Before executing marketing activities geared to fulfil football goals in India
by drawing more fans and support, I will employ strategic sports marketing,
which is an approach to sports marketing, and collaborate with other
organisations in meticulous preparation. All marketing efforts will be
directed toward where they are now, where they want to go, and what it will
take to get there. In addition, I will promote Indian football clubs and
encourage the public to support them.

3. You are the marketing director for Super max theatre chain. You want to build a
footprint for the chain across India. Before the commercial launch of the service you
want a better orientation of consumer expectations.

a. Plan a research program with clearly defined target groups, geographies, demographics
you shall plan your research project. (5 Marks)

b. Create a 10-question survey questionnaire.

My research plan for the supermix theater chain.

Geographical area - urban areas of India

Demographic - urban residences, middle-class income, fairly educated, mostly young

men and women of middle age group from 19 to 35 years. The target customers will
 NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Marketing Management
Internal Assignment Applicable June 2022 Examination
be musicians, artisans, designers, and young people who love music among others.

10 questions for the questionnaire

1. Have you ever heard about theatre?

2. How frequently do you go to the theater?

3. What do you like r dislike about theater?

4. How do you feel when you are in the theater?

5. What is the nicest theater in this area?

6. What makes you feel it's the best theater?

7. How much can you spend in the theater?

8. Do you think theater is important? 9. Are people interested in visiting the theater

10. Do you have any questions or suggestions for us

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