Watchfixing

Members
GABRIELA ALEJANDRA MEJIA CRESPIN. MC16122.
CRISTIAN ADONAY MENJÍVAR ESCOBAR ME18012
SARA NOEMY HERNÁNDEZ CASTILLO HC19026
 Introduction
Digital watches and cell phones
may have replaced traditional
watches for many. The reason is
that nowadays the cost of
commercial watches is very low,
this favors that people decide to
buy a new watch instead of
repairing the old one.
 Objective

investigate about the

watchmaking service and how it
has lost its value in the market,
doing a market study and
creating new strategies to
promote.
Audience
Our campaign is
aimed at an
audience between
20 and 75 years
old with older
people being the
ones who know the
most about this
service and the
ones who use it the
most.
Budget

flyer $150
Impressions $90
Delivery man $60

Facebook advertising $70

Graphic designer $70

With a total of $220 dollars, this

being 20% ​of our income
 Message
“We would like you to repair your
style”

The method we use is a creative

strategy where we appeal with
humor and wit in our advertising
slogan to create a smile in our
customers.
Target
market
 General questions
1 - Age.
2-Sex
3. What is your monthly salary?
 Questions
1 - Have you visited a watchmaker in the last few
months?
2- How often do you visit a watchmaker?

3- When requesting the watchmaking service, what is the

main characteristic that you consider?
4- What source of information do you consider to be the most
important when visiting a watch shop?
5- Where is the watchmaker of your choice located?

DIAGNOSTIC
According to the
diagnosis of the survey
we carried out, most of
the people who request
the watch service is to
change the battery,
between the ages of 18-
60 they seek this service.
Campaign Objectives
To make it known that there are still people
who provide the service of analog watch
repair so that people know the options they
have when their watch fails.

Change and improve the way

watchmakers advertise so that
new customers know about their
watch repair services.

Create informative and creative

advertising content for social networks
aimed at a young audience that allows
us to encourage the use of the
watchmakers' services.
Conclusions
Watchmakers are in charge of
maintaining watches, which are
important accessories for each
person's day-to-day life, from
wearing them on the wrist as a
garment to on the walls or tables
of homes and workplaces.
This profession today is not as
common as it was 50 years ago
and watchmakers generally came
from families dedicated to the
same trade for generations, for
this reason young people acquired
family experience to continue with
this trade.
RECOMMENDATIONS
the watchmaker has to train
according to technological advances,
when they are electronic because one
has to learn to measure circuits,
berets, continuity and all that one has
to acquire knowledge.
Another factor that influences
watchmakers to remain relevant is
that, with the constant evolution of
watches, those who are dedicated to
their maintenance must evolve with
them and thus guarantee their
permanence.
Thank
you!