Strengths

Threats SWOT Weaknesses

Opportunities
 WHY DO WE NEED SWOT
ANALYSIS?
• TO TAKE BETTER DECISIONS
• TO FOCUS ON STRENGTHS
• TO OVERCOME WEAKNESSES
• TO UNCOVER OPPORTUNITIES
• TO MINIMIZE THREATS
 STRENGTHS
• WHAT UNIQUE SKILLS DO YOU HAVE
• WHAT DO YOU DO BETTER THAN ANYONE ELSE
• WHY DO PEOPLE PRAISE YOU
• WHAT ACHIEVEMENTS ARE YOU PROUD OF

• EXAMPLE: EDUCATION, A STRONG NETWORK, COMMITMENT, ENTHUSIASM,

PASSION
 WEAKNESSES
• WHAT SKILLS/KNOWLEDGE YOU LACK
• WHAT YOU SHOULD AVOID DOING
• WHAT SKILLS COULD YOU IMPROVE
• WHAT ARE THE TRAITS/HABITS THAT HOLD YOU BACK

• EXAMPLE: LACK OF EXPERIENCE, EDUCATION, FOCUS, CAREER DIRECTION,

 OPPORTUNITIES
• WHAT OPPORTUNITIES TO LEARN ARE OPEN
• WHAT ARE THE SITUATIONS THAT CAN HELP YOU TO GROW
• DO YOU SOMEONE TO HELP OR ADVICE YOU

• EXAMPLE: NETWORKING OPPORTUNITIES

 THREATS
• WHAT OBSTARCLES DO YOU CURRENTLY FACE
• WHAT ARE YOUR COMPETITIORS DOING
• IS THE DEMAND FOR YOUR STRENGTH DECLINING
• WHAT THREATS ARISE FROM YOUR WEAKNESSES

• EXAMPLE: EMERGENCE OF COMPETITION, REDUCED DEMAND FOR ONE OF YOUR

SKILLS, NEW TECHNOLOGIES