A Study On Rural Development and Self Employment Training Institute, Madurai

International Journal of Management (IJM)
Volume 11, Issue 12, December 2020, pp. 4202-4211, Article ID: IJM_11_12_400
Available online at https://iaeme.com/Home/issue/IJM?Volume=11&Issue=12
ISSN Print: 0976-6502 and ISSN Online: 0976-6510
DOI: https://doi.org/10.34218/IJM.11.12.2020.400
© IAEME Publication Scopus Indexed
A STUDY ON RURAL DEVELOPMENT AND

SELF EMPLOYMENT TRAINING INSTITUTE,
MADURAI
Dr. P.S. Vijayalakshmi
Associate Professor, Periyar EVR College,
Affiliated to Bharathidasan University, Tiruchirappalli, Tamil Nadu, India
Dr. R. Sudha
Assistant Professor, Periyar EVR College,
R. Nandakumar
Research Scholar, Periyar EVR College,
ABSTRACT
The article is an attempt to study the activities of the Rural Development and Self
Employment Training institute (RUDSET), Madurai. The institute which provides
Entrepreneurial Training and other related activities at different capacities. In this
article a quest the data from 77 respondents of two different training programmes
offered by the institute is drawn, analysed and suitable recommendations and
suggestions were given to the institute about their strength and the areas to be
concentrated.
Key words: Rural Development, Self Employment, Training Institute, Madurai
Cite this Article: P.S. Vijayalakshmi, R. Sudha and R. Nandakumar, A Study on Rural
Development and Self Employment Training Institute, Madurai, International Journal
of Management (IJM), 11(12), 2020, pp. 4202-4211.
https://iaeme.com/Home/issue/IJM?Volume=11&Issue=12
1. INTRODUCTION
Unemployment is the prime challenge India is facing in the process of its development. Lakhs
of youth are entering the job market every year after completing their school/collegiate
education. The entry of automation and mechanization in every sphere of commerce and
administration due to the advent of science and technology has further accentuated the problem.
On the rural side, the employment potential in agricultural economy also appears to have
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A Study on Rural Development and Self Employment Training Institute, Madurai
reached a saturation level leading to large scale migration of manpower from rural areas to
urban areas adding woes and pressure to already over strained civic infrastructure.
Millions of unemployed youth particularly from rural and semi-urban background who
could not access higher/professional education but oriented towards white collar jobs are driven
to despair for not finding a job. Of late, these distressed youth are attracted towards anti-social
activities for their livelihood. This tremendous waste of human resources and mismatch of
potentiality with productive deployment has baffled the planners and administrators. All these
clearly indicate the need for promoting self-employment entrepreneurial ventures among the
unemployed youth.
Entrepreneurship development programme is of various types. They are general EDP’s,
product development EDP’s, skill development EDP’s and management development EDP’s.
In this paper, we briefly discuss about the skill development programme especially the
participants socio economic factors, personal attitude, satisfactory level, opinion about the
training institute were explored.
The Rural Development and Self Employment Training Institute (RUDSET) have its head
office at Ujirein Karnataka and having various branches all over India. The study is made at
one of its branch which is in Madurai and which provides various type of training programme
in their campus. The attempt of this study is to identify the role of the RUDSET in promoting
entrepreneurship and satisfaction of the participants towards it. The satisfaction levels of the
participants are identified by collecting the self-prepared questionnaire from the participants of
various training programme. Necessary analysis was made to identify the satisfactory level in
accordance with socio economic factors of the respondents and various other characteristics.
2. RURAL DEVELOPMENT & SELF EMPLOYMENT TRAINING

INSTITUTE
2.1. About RUDSET
RUDSET is an institute which is established to serve the rural men and women by providing
free self-employment training. They provide the training for both educated as well as
uneducated. This institute was established by SDME Trust (Sri Dharmasthala
Manjunatheshwara Educational) and the programmes are jointly organized and operated by
Syndicate Bank and Canara Bank. This institute has nearly 29 branches allover India and Dr.
D. VeerendraHeggade has started this institute in 1982. He is a great educationalist in Karnataka
and with the long vision he has running this institute in a successful manner. In Tamilnadu
RUDSET training institute was first started in the year 1987 near Vadipatti and at present it is
operating in Perungudi near Madurai airport since 1997. During the training period, food,
accommodation and training equipments were given to the trainees at free of cost.
2.2. Objectives of the Institute

• To identify the potential youth who are interested to start a business or enterprise and to
provide proper training and to facilitate them to start the business with proper guidance
and encouragement.
• To disseminate the knowledge about availability of bank loans, government schemes
and other related information.
• To give training to the NGO’s which are interested in the development of rural area.
• To organise campaigns related to self- employment.
• To provide training to the members of women’s SHG and women in the field of
management.

P.S. Vijayalakshmi, R. Sudha and R. Nandakumar
2.3. Qualification of the Trainee’s

The participant must have a pass in8th standard and should not have age lessthan 18 and not
exceeding 45 years of age.
2.4. Facilities available in RUDSET

• Throughout the training period the participants are given free accommodation, free food
and the necessary instruments needed for the training without any cost.
• Fees for the training programmes are waived.
• The institute has also Audio and Video facility for training.
• Well established library facility is available for the participants.
2.5. Selection Procedure for Training

• The details of the training programmes are advertised through newspaper, Radio and
various other sources.
• The participants must apply for the training by furnishing the details asked in the printed
application forms provided by the institute, banks and other development agencies.
• If the application for a particular training is received in excess, the applicants are called
for an interview and based on the merit the required number of participants are selected.
2.6. Role of RUDSET after Training

• To offer necessary instructions to the trainees regarding the banks nearer to them, loan
schemes and other necessary consultancy services were offered.
• After training is over, the members in the institute pay a direct visit to the place where
the business is carried out and the improvement of the trainees are monitored and the
hurdles in continuing the business are discussed and required help is rendered.
• The trainees are also provided by the basic necessary technology and information related
to the progress of the business.
• RUDSET stand and support the trainees in each and every stage in starting, establishing,
growth, sustenance stages.
3. TRAININGS PROVIDED BY THE INSTITUTE

RUDSETI offers more than 60 types of Entrepreneurship Development Programmes in various
avenues. All the programmes are of short duration period ranging from one to six weeks. Mainly
Entrepreneurship Development Programme (EDP) for First Generation Entrepreneurs is
classified in to four categories as shown below.
Table 1
Sl.No Name of the Programme Duration(in Days)
Agricultural EDPs
1 Comprehensive Agriculture & Allied Activities 14
2 Comprehensive Horticulture 13
3 Sericulture 08
4 Dairy Farming 06
5 Poultry 06
6 Piggery 06
7 Mushroom Cultivation 06
8 Sheep Rearing 06
9 Cultivation of Medicinal & Aromatic Plants 06

10 Bee Keeping 06
11 Dairying &Vermi composting 10
12 Rubber Tapping 10
13 Pisciculture (Inland Fisheries) 06
14 Plant Nursery Management 06
15 Commercial Floriculture 06
16 Advanced Dairy Management 21
Product EDPs
1 Gems & Artificial Jewellery 30
2 Handicrafts Manufacturing 30
3 Hand Embroidery 15
4 Food Processing & Bakery Products 15
5 Dress Designing for Men 21
6 Dress Designing for Women 21
7 Jardosi and Maggam Work 21
8 Stained Glass Etching & Painting 15
9 Lambani Kasuti & Karnatak Kasuti 15
10 Agarabathi Making 15
11 Jute Products Manufacturing 15
12 Soft Toys Making 15
13 Preparation of Domestic Products 15
14 Manufacture of Utility Items from Waste 15
15 Flexi Board & Lamination 10
16 Embroidery & Fabric Painting 15
17 Paper Cover, Bag, Envelop & File Making 10
18 Apparel Designing Course 30
Process EDPs
1 Electric Motor Rewinding & Pumpset Maintenance 30
2 Servicing of TV/DVD and other Digital Electronics 30
3 Tractor Servicing, Maintenance and Repairs 30
4 Plumbing & Sanitary Works 30
5 Refrigeration and Air-conditioning Course (RAC) 30
6 Multi Phones Service Training Programme 30
7 Computer – Tally 30
8 Computer Basics 30
9 Computerized Financial Accounting (Wage Employment) 30
10 Computer – Data Entry Operation (Wage Employment) 30
11 Two Wheeler Servicing 30
12 Beauty Parlour Management 30
13 Men’s Parlour Management 30
14 Digital Designing & publication (DTP) 45
15 Computer Hardware (A+) & Networking (N+) 45
16 Basic Photography & Videography 21
17 Inverter & UPS Manufacturing and Servicing 21
18 Domestic Electrical Appliance Repair 30
19 Sewing Machine Servicing & Repair 15
20 Light Motor Vehicle (LMV) Driving 15
21 Aluminum Fabrication 21
General EDPs
1 Rural Entrepreneurship Development Programme (REDP) 12
2 Prime Minister’s Employment Generation Programme (PMEGP) 11

3.1. Programmes for the Established Entrepreneurs

Apart from organizing Entrepreneurship Development Programme (EDP) for First Generation
Entrepreneurs, the Institute also organizes Skill-Up gradation Programmes & Growth
Programmes for the established entrepreneurs, the details of which are as shown below.
Table 2
Sl.No Name of the Programme Duration (in Days)
Skill Up gradation Programmes & Growth Programmes
1 Advanced Digital Photography 10
2 Digital Film Making 10
3 Servicing of Digital Television & Digital Electronics 10
4 Maintenance of Domestic Equipments 15
5 Computerized Sticker Cutting 07
6 Exclusive Designer Wear 10
7 Export Oriented Jewellery 10
8 Original Stain Glass Painting 10
9 Laptop Maintenance and Servicing 10
10 Advanced Mobile Servicing 10
11 Advanced Beauty Parlour 10
4. RESEARCH METHODOLOGY
The respondents for the survey are selected from two types of training programme. The first 46
respondents belong to the Installation and Service of CCTV Camera training and the remaining
31 are from the Multi Phone Service training. In total 77 respondents are taken for the study.
Though the training was mostly related to men there are 3 women participants in the Multi
Phone Service Training. The Installation and Service of CCTV Camera training was sponsored
by NABARD, Canara Bank and Syndicate Bank and the period of training is 15 days. The Multi
Phone Service training is sponsored by Canara Bank and Syndicate Bank and the duration of
that training is 30 days. Of those 77 respondents no one has received scholarship and no one
has paid any fees for the training programme.
5. RESULTS AND DISCUSSIONS

Table 3
Gender
Gender Frequency Percent
Male 74 96.1
Female 3 3.9
Total 77 100.0
Gender has been classified into Male and Female. The frequency table shows that there
were 96.1% (74) respondents were men and the remaining 3.9& (3) were female. This is
because of the training taken for the study is mostly preferred by men rather than women.
Table 4
Age
Age Frequency Percent
Below 20 23 29.8
21 - 25 15 19.5
26 – 30 17 22.1
31 - 35 12 15.6
Above 36 10 13.0
Total 77 100.0

Age of the respondents is classified in to five different categories. A maximum of 29.8%

(23) belongs to the age group of below 20 years, 22.1% (17) lies between the age group from
26 – 30 years. A minimum of 13% (10) are above the age of 36 years. This shows that the
training focuses much on youngsters.
Table 5
No. of Family Members
No. of Family Members Frequency Percent
Less than 3 17 22.1
3-5 42 54.5
Above 5 18 23.4
Total 77 100.0
Size of the family has a larger impact in economic, financial and psychological aspects of
every family. In this training programme a maximum of 42 (54.5%) are having 3 to 5 members
in their family, 18 (23.4%) are having more than 5 members and 17 (22.1%) are having lessthan
3 members in their family.
Table 5
Educational Qualification
Educational Qualification Frequency Percent
SSLC 18 23.4
HSC 10 13.0
UG 27 35.1
PG 6 7.8
Diploma/ITI 16 20.8
Total 77 100.0
Educational Qualifications of the trainees are classified as SSLC, HSC, Under Graduate,
Post Graduate and Diploma/ITI holders. A maximum of 27 respondents (35.1%) are under
graduates, 18 (23.4%) are completed their SSLC and a minimum of 6 (7.8%) respondents are
having post graduate degree.
Table 6
Marital Status
Marital Status Frequency Percent
Married 41 53.2
Unmarried 36 46.8
Total 77 100.0
The Marital Status of the respondents is classified into Married and Unmarried. Of those 77
respondents 41 (53.2%) were married and the remaining 36 (46.8%) of the respondents were
unmarried.
Table 7
Family support
Family support Frequency Percent
Yes 67 87.0
No 10 13.0
Total 77 100.0
The support from the family is necessary in each and every stage of life for an individual.
Fortunately nearly 87% (67) respondents are supported by their family to attend the training

programme. Only 10 (13%) says that they were not having any support from their family to
attend this training programme.
Table 8
Source of Information
Source of Information Frequency Percent
Through Media 8 10.4
Through Advertisement 35 45.5
Through Friends 21 27.3
Through Relatives 2 2.6
Through Government officials/Institutes 11 14.3
Total 77 100.0
The institute has advertised the details of training programme in various modes such as FM
Radio, Newspaper and through government institutes / officials. Nearly half of the respondents
which are 45.5% (35) came to know about the training through newspaper advertisement. 21
(27.3%) of the respondents were informed by their friends and 11 (14.3%) were informed by
government officials and 8 (10.4%) came to know through media.
Table 9
Work experience
Work experience Frequency Percent
Yes 27 35.1
No 50 64.9
Total 77 100.0
The respondents of the training are all not first generation entrepreneurs, some of them are
having previous work experience in the same field or the other. Thus out of 77 respondents 27
(35.1%) are having work experience while the other 64.9% are fresher’s.
Table 10
Preference after Training
Preference after Training Frequency Percent
Wage Employment 15 19.5
Starting up a New Business 62 80.5
Total 77 100.0
There are two opportunities for the trainees after completing the training programme, one
is they can start their own business or enterprise and the other one is they can go for wage
employment. This situation varies according to the respondent’s family requirement, financial
availability, loan from bank etc. Thus the maximum of 62 (80.5%) have chosen to start their
own business and remaining 15 (19.5%) had chosen wage employment after training.
Table 11
Training Methodology
Training Methodology Frequency Percent
Yes 69 89.6
No 8 10.4
Total 77 100.0
The respondent’s satisfaction towards the training methodology adopted by the training
institute was tested and 69 (89.6%) of them are very satisfied by the training methodology and
only 8 (10.4%) are not satisfied with it.

Table 12
Equipment facilities
Equipment facilities Frequency Percent
Yes 71 92.2
No 6 7.8
Total 77 100.0
The satisfaction of the respondents regarding the equipment facilities available in the
training institute were asked among the respondents, and a maximum of 71 (92.2%) respondents
are satisfied by the equipment facilitates and 7.8% (6) respondents are dissatisfied with the
equipment facilities available in the training institute.
5.1. Cross Table Analysis

Table 13
Gender * Family support Crosstabulation
Gender Family support Total
Yes No
Male Count 64 10 74
% within Gender 86.5% 13.5% 100.0%
% within Family support 95.5% 100.0% 96.1%
Gender Female Count 3 0 3
% within Gender 100.0% 0.0% 100.0%
Count 67 10 77
Total % within Gender 87.0% 13.0% 100.0%
The above crosstable shows that the relation between gender and family support of the
respondents. Almost 64 male respondents were supported by their family which is 86.5% and
only 10 were not supported by their family and their percentage is 13.5 per cent. Of those three
female respondents, all are supported by their family and it shows 100%.
Table 14
Marital Status * Family support Crosstabulation
Marital Status Family support Total
Yes No
Married Count 37 4 41
% within Marital Status 90.2% 9.8% 100.0%
Marital Status % within Family support 55.2% 40.0% 53.2%
Unmarried Count 30 6 36
% within Marital Status 83.3% 16.7% 100.0%
Count 67 10 77
Total % within Marital Status 87.0% 13.0% 100.0%
In this table marital status is compared with family support of the respondents. 41
respondents are married and of them 37 respondents (90.2%) are supported by their family and
of those 36 respondents who are unmarried 30 (83.3%) were supported by their family. While
comparing groups 55.2% are represented by married people and remaining 44.8% is represented
by unmarried people.

Table 15
Age * Preference after Training Crosstabulation
Age Preference after Training Program Total
Wage Employment Self
Employment
Below 20 years Count 4 19 23
% within Age 17.4% 82.6% 100.0%
% within Preference 26.7% 30.6% 29.9%
after Training
21 - 25 years Count 1 14 15
% within Age 6.7% 93.3% 100.0%
Age after Training
26 -30 years Count 4 13 17
% within Age 23.5% 76.5% 100.0%
after Training
31 - 35 years Count 1 11 12
% within Age 8.3% 91.7% 100.0%
after Training
Above 36 years Count 5 5 10
% within Age 50.0% 50.0% 100.0%
after Training
Count 15 62 77
Total % within Age 19.5% 80.5% 100.0%
after Training
Above table is the comparison of age and preference of respondents after training. They
either go for wage employment or they go for self employment. The maximum number of
respondents fit into a group of below 20 years and of them 19 (82.6%) go for self employment
followed by 14 out of 15 respondents of age group between 21 - 25 years choose self
employment and 17 respondents of age from 26 - 30 years choose self-employment. 10
respondents above the age of 36 years each 5 choose wage employment and self employment.
When compared with groups 30.6% and 22.6% of self- employment preferences are represented
by 20 years of age and 21 – 25 years of age group. Majority of the respondents are of the view
to go for self -employment by establishing a small unit.
6. CONCLUSION
RUDSET is helping the unemployed youth and prospective entrepreneurs by giving training
and other related assistance to start their own business or enterprise. The institute has offered
60 different types of programme in the last four years and nearly 1553 persons have been
benefited. The institute is doing tremendous work in providing and inculcating
entrepreneurship. This paper has analysed the participant’s opinion and satisfactory level of
EDP programme offered by the institute. It is found that the most of the respondents are highly
satisfied by the EDP programme offered by the institute. Family support of the respondents is
very high irrespective of gender and marital status. Similarly the significant finding is that
whatever the age group (5 groups) all has stated that after training most of the respondents will
choose self employment. This shows that the institute’s role in promoting entrepreneurship has
fulfilled and which is evident from the survey.

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[3] Dermot Breslin, Colin Jones [2012]: The evolution of entrepreneurial learning: International
Journal of Organizational Analysis Volume: 20 Issue: 3 2012
[4] Vasant Desai, (2003), “Small Scale Industries and Entrepreneurship”, Mumbai, Himalaya
Publishing House.
[5] Rajeev Roy, (2011), “Entrepreneurship”, New Delhi, Oxford University Press.
[6] http://www.rudsetitraining.org
[7] Gopinath, R., & Chitra, A. (2020). Business-Family Interface and the Capacity of Managing
Challenges Faced by the Women Entrepreneurs of Informal Sector - A Relationship Study,
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[8] Gopinath, R., & Ganesan, V. (2014). Stress Management by Development of Emotional
Intelligence, A study with reference to CMTS, BSNL Tamil Nadu circle. Research Journal of
Business Management, 8(3), 254-261.
[9] Gopinath, R., & Kalpana, R. (2019). Employees’ Job Satisfaction working at hospitals in
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[10] Gopinath, R., Ramamoorthy, R., & Kalpana, R. (2020). Impact of Emotional Intelligence and
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[11] Gopinath, R. (2011b). Employees’ Workplace Emotions in Organizations, International

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International Journal of Management (IJM)

© IAEME Publication Scopus Indexed

A STUDY ON RURAL DEVELOPMENT AND

https://iaeme.com/Home/journal/IJM 4202 editor@iaeme.com

2. RURAL DEVELOPMENT & SELF EMPLOYMENT TRAINING

2.2. Objectives of the Institute

https://iaeme.com/Home/journal/IJM 4203 editor@iaeme.com

2.3. Qualification of the Trainee’s

2.4. Facilities available in RUDSET

2.5. Selection Procedure for Training

2.6. Role of RUDSET after Training

3. TRAININGS PROVIDED BY THE INSTITUTE

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3.1. Programmes for the Established Entrepreneurs

5. RESULTS AND DISCUSSIONS

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Age of the respondents is classified in to five different categories. A maximum of 29.8%

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5.1. Cross Table Analysis

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[11] Gopinath, R. (2011b). Employees’ Workplace Emotions in Organizations, International

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