BSBSUS601 Lead corporate social responsibility

Task 1 – Knowledge Questions

Task summary
 This is an open book knowledge test, to be completed in your own time.
 You need to answer all the written questions correctly.

Required
 Access to textbooks/other learning materials.
 Access to a computer and Microsoft Office.
 Access to the internet.

Timing
 Your assessor will advise you of the due date of this assessment via Canvas.

Submit onto Canvas

 This completed workbook

Assessment criteria
 All questions must be answered correctly for you to be assessed as having completed the task
satisfactorily.

Re-submission opportunities
 You will be provided feedback on your performance by the Assessor via Canvas. The feedback will
indicate if you have satisfactorily addressed the requirements of each part of this task.

 If any parts of the task are not satisfactorily completed, the assessor will provide you written
feedback along with guidance on what you must undertake to demonstrate satisfactory
performance. Re-assessment attempt(s) will be arranged at a later time and date.

 You have the right to appeal the outcome of assessment decisions if you feel that you have been
dealt with unfairly or have other appropriate grounds for an appeal.

 You are encouraged to consult with the assessor prior to attempting this task if you do not
understand any part of this task or if you have any learning issues or needs that may hinder you
when attempting any part of the assessment.

Assessment Cover Sheet

Candidate name:
IH Sydney Training Services Pty Ltd
RTO Code: 91109 CRICOS Code: 02623G
 Candidate ID

Trainer’s Name:

Date Submitted:

Candidate declaration: I declare that:

 I have read and understood all the information provided in relation to
the assessment requirements to complete this unit, the instructions
and the purpose and processes of undertaking this assessment task
 This assessment is my own work and where other’s works or ideas have
been used, I have appropriately referenced or acknowledged them
 I understand that plagiarism is a serious offence that may lead to
disciplinary action.
Candidate signature:

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 Task 1: Knowledge Questions

Briefly describe the key provisions of legislation, covenants, standards and codes
Question 1 of practice relating to Australian and international standards relating to CSR.
(approx. 300 words)
Answer:

Australian standards set out specifications and design procedures to ensure products and
services consistently perform safely, reliably, and the way they're intended to.
Legislation requires some hazards to be controlled in a specific way these requirements must be
complied with a code of practice or other guidance sets out a way of controlling a hazard or risk
that is applicable to our situation and we choose to use the recommended controls.
The Draft Standard's stated aim is “to provide essential elements for establishing, implementing
and managing an effective Corporate Social Responsibility Program within an organization” and
to provide guidance in using those elements.
Their primary responsibility is to improve work health and safety and workers' compensation
arrangements across Australia. They represent a genuine partnership between governments,
unions and industry, working together towards the goal of reducing death, injury and disease in
the workplace. A code encourages discussions of ethics and compliance, empowering
employees to handle ethical dilemmas they encounter in everyday work. It can also serve as a
valuable reference, helping workforces locate relevant documents, services and other resources
related to ethics within the organization. One way of adding value for ISO is to broaden the
target market for any potential Standard. Hence, although the Advisory Group of ISO does not
admit that it has a role in defining CSR, it does stress that it is not business that is targeted, but
all types of organization.
The six core characteristics of CSR follows as the features which shows how CSR is represented
with different initiatives and processes ranging from voluntary activities, managing external
factors, stakeholder management, alignment of social and economic responsibilities,
considering practices and values.
A code of practice provides detailed information on specific work tasks to help us achieve the
standards required under the work health and safety (WHS) laws. These do not replace the WHS
laws, but codes of practice can help make understanding what we have to do a little easier.

Discuss the internal and external sources of information relevant to the CSR
Question 2
framework. (approx. 300 words)
Answer:
Regardless of willingness, CSR has become an important business agenda. Internal and external
CSR practices are positively related to the firm's reputation as well as organizational
attractiveness. Despite the lack of consensus on the specific meaning, the concept of corporate
social responsibility (CSR) essentially revolves around the role of business in society. There is a
spectrum of viewpoints on CSR from pure profit-making approach to political roles of business in
society. Most micro CSR studies focus on organizational identification as a significant CSR
outcome because it is a fundamental construct that predicts relevant behaviours.
CSR generates a number of mediators that influence organizational identification; this is because
CSR comprises a variety of discretionary actions taken by the firm, targeting different
stakeholder groups. To better understand how different types of CSR influence employees'
identification, we differentiate between internal and external CSR activities in this context and
suggest different underlying mechanisms through which CSR fosters identification.
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Scholars have suggested that the impact of CSR on employee outcomes is sensitive to how an
individual is oriented. Particularly, researchers propose that employees' perception about CSR
and its subsequent outcomes are sensitive to their calling orientation, that is, the extent to
which employees see their work as a “calling” rather than merely a “job.” Thus, the study also
discovers how employees' calling orientation can strengthen or weaken the process by which
perceived internal and external CSR lead to employees' organizational identification. The group
engagement model is an appropriate framework because it discusses two types of antecedents
of organizational identification (internal and external evaluations), which match our
conceptualization of internal and external CSR. Perceived external prestige is individuals'
evaluation of their organization's social status (external focus), while perceived internal respect
is their evaluation of their own status within the organization (internal focus). The group
engagement model proposes that these status evaluations have separate antecedents that are
important in gauging employees' relationship with their organization.

Question 3 List and describe the elements of a CSR strategy. (approx. 300 words)
Answer:
Creating our own CSR program is an effective way of adapting our organization to the changing
demands of consumers while making a difference in our community.
“Companies will find success today by selling based on the goodwill they provide to their
community as opposed to just relying on the merits of their products,”
1. Encourage customer participation:
The best way to guarantee the successful adoption of a CSR program is to involve customers in
the process of giving back.
“When customers are able to give back as part of their interaction with our brand, it’s a more
memorable experience that can help differentiate us from competitors,”.
2. Aim for a singular focus:
Many organizations have given to charity prior to having a formal CSR program, which certainly
makes an impact.
However, writing checks to unrelated little leagues, philanthropic causes and local events will
distort the results we’re seeing and limit the impact we’re having on a singular cause, Don’t try
to be “all things” with our CSR program, develop a specific focus for what you’re trying to
accomplish to ensure consumers identify the results of a program with our brand.
3. Align with the company offerings:
“Our program should be relevant to what we actually do as a brand, otherwise the initiative may
backfire,”.
Instead, remain clear on what we’re known for and develop a program centred on our strengths
as a business.
4. Possible to make a measurable impact:
Brands often try to take on too much with their CSR program, leading to failed promises and not
meeting the expectations they set for themselves.
“Aspire to great things with our program, but settle for doable as the hope is to make more than
just a dent in an issue facing the community,”.
5. Relevancy to the right buying community:
The best case scenario is to create a program fuelled by our customers that impact members of
the communities where our brand is actually active.

Question 4 List the procedures for maximising engagement in CSR. (approx. 300 words)
Answer:
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 When it comes to modern CSR work infused with a focus on sustainability, they're looking for
organizations that:
 Set measurable goals.
 Engage local stakeholders in CSR work.
 Map out sustainability opportunities across the organization.
 Build sustainable systems internally.
 Assess the lifecycle of their goods and services
Strategies for modern organizations for maximizing engagement in CSR:
1. Identify the purpose:
The organizations doing top-notch CSR keep everything aligned.
Their CSR work links to an overall business strategy and is focused on ways to maximize value
for the organization and the community. These organizations have evaluated their core values,
surveyed their employees, and conducted needs assessments with external partners to
understand what the true purpose of their CSR initiatives should be.
2. Build a strong team talent pipeline:
It’s important to put together a cadre of employees who will represent our organization well.
They should be cross-functional and interdepartmental. For God’s sake make sure the team is
diverse and representative of the company, as well as the communities with whom we’re
working.
3. Give employees ownership:
Building a CSR team and talent pipeline is half the battle. Giving them the tools they need to
succeed is equally important.
Remember that some of our most effective strategies for executing CSR will often come from
our employees. Just look at how Johnson & Johnson leveraged employee insights to tackle its
citizenship and sustainability goals.
4. Make sustainability a central goal:
The days of the one-off park cleanup in company t-shirts are over.
Sustainability can no longer be a standalone CSR objective. It must be part of a consistent
approach to CSR that centers sustainable development as an organization-wide priority.
Sustainability should be the filter through which all of our broader corporate initiatives pass. Not
only do environmental realities demand it, but consumers and employees can see right through
organizations that “greenwash” their work.

Question 5 Briefly discuss the strategies and techniques for: (approx. 300 words)
 consultation
 generating ideas and options
 communicating information
 addressing barriers and resolving problems
Answer:
 Consultation:
The purpose of the consultation strategy is to design an effective and efficient
consultation approach. The consultation strategy should aim to ensure that all relevant
evidence is taken into account, including data about costs, about societal impact, and
about the potential benefits of the initiative.
there are four consultation options: full public, targeted, confidential and post-decision.

There are three consultation models:

 Collaborative-dependent.
 Collaborative-interdependent.

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 Triadic-dependent.
 generating ideas and options:
Ideas are the key to innovation. It's obvious that ideas alone won't make innovation
happen, as we need to be able to build a systematic process for managing those ideas.
The point of ideation isn't just about generating tons of them but about paying attention
to the quality of those as well.
Techniques:
Idea Challenge
Idea challenge is a focused form of innovation where you raise a problem or opportunity
with the hopes of coming up with creative solutions.
The point of idea challenge is to participate in ideation and generate ideas around a pre-
defined theme for a limited period of time.
SCAMPER Technique
The SCAMPER technique is created by Bob Eberle, and is a method used for problem-
solving and creative thinking. It’s a holistic way of applying critical thinking to modify
ideas, concepts or processes that already exist.
The purpose of the SCAMPER is to make adjustments to some parts of the existing idea
or process to reach the best solution.
 communicating information:
Strategies for effective verbal communication
 Focus on the issue, not the person.
 Be genuine rather than manipulative.
 Empathize rather than remain detached.
 Be flexible towards others.
 Value yourself and your own experiences.
 Use affirming responses.

 addressing barriers and resolving problems:

10 Problem-Solving Strategies that Work

1. Sleep on it.
2. Figure out what you need to tackle and what can wait.
3. Separate the problem into bite-sized parts.
4. Work on a timeline.
5. Use your network.
6. Don't compare yourself to others.
7. Make sure to take a break.
8. If you find a solution that works, keep it

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