Research Project

RESEARCH PROJECT
Aprojectreporton
“IMPACT OF COVID-19 ON
HOTELINDUSTRY IN SANGLI CITY
”
SUBMITTED BY
SR NAMEOFSTUDENT ROLLNO
1 Aditya Jog 23
2 Rushikesh Sakhre 69
3 Lalitkumar 39
4 Farhan Mushrif 28
5 Sourabh Podar 05
Submitted to
ShivajiUniversity,Kolhapur
In partial fulfillment for degree of
BachelorofBusinessAdministration(sem-IV)
Under the guidance of Jyoti Joshi ma’am
THE DIRECTOR, DECCAN EDUCATION SOCIETY’S

CHINMANRAOINSTITUTE OF MANAEMENT DEVELOPMENT
AND RESEARCH,SANGLI.
THE IMPACTOFCOVID-19ONHOTEL
RESEARCH PROJECT
INDEX
1 TITLEI
2 NDEX
3 HYPOTHESISIMPOR
4 TANCERESEARCHDE
5 SIGNLITERATURE
6 REVIEWDATAANALY
7 SISOBSERVATIONSC
8 ONCLUSION
9 VOTEOFTHANKS
10
RESEARCH PROJECT
Hypothesis
 ThereisSignificantRelationshipBetweenSi
zeofHotelandthechangesadaptedduring
Covid-19
 ThereisNoSignificantRelationshipBetweenSi
zeofHotelandthechangesadaptedduring
Covid-19
RESEARCH PROJECT
IMPORTANCE
1. Tolet othersknowhowbadlycovid-
19hadaffectthehotel industry.
2. To make everyone aware that to get
rawmaterialsfromthesuppliers
isgettingdifficultforhotelownersbecause
ofthelockdown.
3. To aware others that Because of covid
manyworkersandemployeesarelayoffbythehot
elmanagement.
4. Tomakeeveryoneawarethat It isveryimportantto
study this project as it will help us to predict
thefutureof hotel industry.
5. ToalerteveryoneBecauseaccordingto surveyitis
very much clear that customers are not ready
todineinattherestaurant.
6. Tolet
othersknowthatcollaboratingwithzomatoho
telindustryisgettingprofitagain.
7. Andasweallknowthat hotelindustryisoneofthe
leading industries, so it is very important
tostudythetoday'sscenarioofthisindustry.
8. To make everyone aware that stedy but
slowlyhotelindustry isgrowingonce again.
RESEARCH PROJECT
RESEARCHDESIGN
1. WeAreGoingToCollectInformationBy;
 SurveyMethod(ByCreatingGoogleForm)
 InterviewOfHotelOwner
 FeedBackByHotelEmployees
 FeedBackByHotelCustomers
2. TheProblemsWeareGoingtoTackleare:
 FinancialAspects
 TechnologicalAspects
3. OurObjectivesAre-
(ThisAllStudyareRelatedtoSangliCity)
 ToStudyOnCurrentSituationofHotelinSangliCity
 ToPredictTheFutureofHotelSectors
 ChangeInHotelIndustryafterusingAdvanceTe
chnology
 AwarenessOfHealthandHygiene Used
4. Time Period - Most Probably It will Take 2 -

3WeeksForResearchonThisProject
RESEARCH PROJECT
LITERATUREREVIEW
1.ADITYA JOG
Title:ImpactofCovid-19ontheHotelIndustry
AuthorName: Sudhir
Andrew(SeniorConsultant,HospitalityIndustry )
Website Referred
:https://hospitality.economictimes.indiatimes.com/
blog/impact-of-covid-19-on-the-hotel-industry-and-
suggestions-for-post-pandemic-recovery/4214
Outcome : This Articlefocuses on the impact

ofCovid - 19and possible recovery roll-out of
hotelIndustry
AreaOrType:ThisArticleFocusesonBranded,ChainA
ndSomeLuxuryHotels
RESEARCH PROJECT
Objectives:ThisArticleMainlyFocusesonPostCov
id-19 PrecautionsAre–
1. ThenumberoneconsiderationpostCovid-19willbe
on health and safety which translates intohygiene
andsanitationissuesofthehotel.
2. Hotelsmustplannowtodoasoft-openingwithone
floor or two with only essential facilities andstaff.
3. Allstaffshouldcontinuetowearsurgical
glovesandmaskstogiveconfidence totheguests.
4. Self-
serviceasfaraspossibleshouldbeencourag
edtoreduce humancontact.
2.RUSHIKESH SAKHRE
Title : covid-19 Impact on the Indian Hotel
Sector.Author Name : Mandeep lamba and
Akash datta.
Website:https://www.hvs.com/article/8725.
RESEARCH PROJECT
Area: SouthAsianhotelindustry.
Outcome:Thisarticlefocussesonimpactofcovid19
and how demand has declined in Indian
hotelsector.
Objectives:
1. Tostudy-thesituationofhotelsector
whenthecountry first started feeling the effect of
globalcovid-19.
2. Tostudy-
howthesituationbecameworstinbeginningofpa
ndemic.
3. Tostudy-howdemandis declinedinHotel
sector.
4. Tostudy-
theeconomiclossonhotelsectorduringpandem
ic.
3.LALITKUMAR
Title:Impactof covid-19pandemiconhotelindustry.
Authorname-DoganGursoyandChirstinachi.
RESEARCH PROJECT
Referencewebsite-https://www.tandfonline.com
Outcome- According to this article, The

mostdifficultchallengeforthehotelindustryistobring
customers back to "dine in" at restaurants and
tostayathotelforlodging.
Area :UniversityofJohannesburgSouthAfrica.
Objectives:
1. TostudyCustomerexpectationsinthehotelind
ustryduringcovid-19 pandemic.
2. Tostudythechallengesfacedbyhotelindustry
incovid-19.
3. To understand the need of new technologies
inhotelindustry.
4. FARHAN MUSHRIF
Title:Impactof covid-19onhospitalityindustry
RESEARCH PROJECT
Authorname:JonesLangLaSalle
Reference website
:https://www.jll.co.in/en/trends-and-
insights/research/hotel-operators-survey.
Area : Leading Hotels In India covering All

HotelSegmentsInBothBusinessandLeisureDestinati
on
Outcome : According to survey time it will take

tobouncebacktheportfolio
Objective:
1. Effectsofthepandemicondevelopmentandop
eningof newhotels
2. Aswellasthesupportrequiredforthe
sustenanceofthesector.
5.SOURABH PODAR
RESEARCH
TITLE: A Study on the Impact of Covid-19

PandemiconIndianHotel Industry.
NAME OF THE AUTHORS : Ishfaq Ahmed Bhat

(vocational trainer in tourism and hospitality
atGovernmenthighersecondaryschoolNehalporaJa
mmuandKashmir)
Websitereferred:http://ijariie.com/study.
Area
ofResearch:VariousBrandedandNonBrandedHotel
s
OUTCOME:
Thisresearchpapertellsus aboutpandemicimpactof
covid-19 on the budget of Hotel sector in
Indianindustry
Objective:
1. ToDevelopmentandnewopeninginCOVID-19
2. 2.TotheImpactontheIndianHotelsSectorInd
ustryin COVID-19
3. TofindthebudgetaccommodationinIndianho
spitalitysector
THE IMPACTOFCOVID-19ONHOTEL INDUSTRYINSANGLICITY.
RESEARCH
DATAINTERPRETATIONAND ANALYSIS
1. whatsortoffacilitiesyouhaveinyourhotel?
TabularPresentation Graph
Interpretation:
Outof100%Theabovegraphshowsthatmaximum70%
of respondents have selected
restaurantFacility.Whereas15%ofrespondentshavin
gCafé.
5% of respondents having bar as their facility
andaddingo10%
RESEARCH
ofrespondentshavinglodgefacility.
RESEARCH
2. No.ofpeopleworkinginyourhotel?
Interpretation:
According to graph there are 25% of

respondentshavinglessthanfiveworkersandthesame
percentbelongstomorethan15 workers.
Where as maximum 45% of respondents having
10to 15 employees in their hotel. According to
surveyonly5%ofrespondentshavingworkersbelongt
o5
- 10category.
RESEARCH
3. WhatproblemsdidyoufacedduringLockdown?
Interpretation:
Fromabovecharttheopinionoftherespondentstowardsfina
nciallossaremaximumby56.67%,whereas30% of
respondents have faced wastage of food. 10%
ofrespondents have not faced any problem yet and
just3.33% of respondents have faced other
problemcomparatively to financial loss and wastage of
food. Sowe can conclude that major problem faced by
Hotelowners is financial loss 56.67% and wastage of food
by30%.
RESEARCH
4. Has Your Hotel Deployed New Business

Model tobringin Revenue?
Interpretation:
Throughthesurveytheabovegraphrepresentsequalpercent
ageofweightageonboththeside.Fromabovepiediagram50
%ofrespondentshaveimplementednewbusinessmodelwh
ereasother50%havefailedtodeployednewbusinessmodelt
obring inrevenue.
RESEARCH
5. DidYourHotelreceivedanyGovernmentAssist
ance?If YesThen What?
Interpretation:
Thesesurveyquestionconsistofyes-
notypeinthesesurvey we asked respondents for the
governmentsupport for their hotel survival and in
that after
thereferenceofabovebargraph,thepictureisclear.we
cansee90%ofrespondentsdidn'treceivedanygovern
mentassistancewhereas10%ofrespondentshave
onlyreceivedgovernmentsupport.
RESEARCH
6. OnaverageWhat isYourDailyIncomeorProfit?
Interpretation:
Fromtheabovepiechart,Beforepandemictheaverage
income of hotel owners in daily basis are asfollows-
Maximum50%ofrespondentshavinganincomebetwe
en1000-3000.Theother30%havinganincome of
above 3000 which is comparatively
betterinpercentage.Aspersurvey,wehavereceivedeq
ualpercentage of 10% for daily income between
500-1000 andbelow 500
RESEARCH
7. whatwastheconditionofsalariespaidtothework
ers?
Interpretation:
In survey, we found that in overall 100% only

15%respondentshavegivenfullsalarytoworkers.wher
eas maximum respondents of 40% have paid 25-
50%salaryonly.other25%respondentshavepaid75%o
fsalary and 20% of respondents was not able to
paysalarydueto lockdown.
RESEARCH
8. Have You Implemented any

TechnologicalInnovationsinyourHotel
?IfYES Thenwhat?
Interpretation:
Thesequestionplaysamajorroleforoursurvey.astechnology
upgradation is must for survival of businessbut after
survey maximum respondents by 75% have
notimplementedanytechnologicalinnovationswhereasonl
y10% of respondentsimplemented the same for
hoteldevelopment and other 15% have implemented-
digitalmenu card, smartphone boarding passes and
sanitizationandautomatic sanitizationmachine.
RESEARCH
9. Isthereanyproblemforgettingrawmaterialdueto
therestrictionsof covid-19?
Interpretation:
Insurvey,wehavecollectedresponseofrespondentswhohav
efacedproblemforgettingrawmaterialduetocovid-19
restrictions. From overall respondents only 30%
hotelownershavefacedproblemofsupplyofrawmaterialan
dother 70% even they have faced problem of getting
rawmaterialbutsometimes.
In these bar graph we can figure out every
respondentshave faced some or other issue for getting
raw materialduetocovid-19restrictions.
RESEARCH
10. HaveyoucollaborateYourBusinesswithZomatoor
Swiggy,ifyesisit profitabletoyouornot ?
Interpretation:
Intoday'sworlditisnecessarytoadaptonlinebusiness
to attractmore customers and wehaveasked same
question to our respondents. in
which60%ofhotelownershavecollaboratedtheirbusi
nesswithswiggyandzomatowhile35%ofhotelowners
didn'tcollaboratedtheirbusinessonline andother 5%
have mention that this online business
islessprofitable butattract morecustomers.
RESEARCH
11. Thecustomersinyourhotelfeelssafe?
Interpretation:
The above bar graph shows that 65%

respondentsare strongly agree and they think that
customers intheir hotel feels safe. where as 15% of
respondentsare just agree for the safety of
customer in
theirhoteland20%ofrespondentsarenotsureandmad
etheirdecisiontoneutral.
RESEARCH
12. Withthenewhopes,Areyouaregoingtoimpleme
ntanyStrategiestoboostyourhotelbusiness?
Interpretation:
Throughthebarchartweunderstandthat55%ofrespondent
s are readyto implement strategies to
boosttheirhotelbusinessinwhich5%respondentsaredisagr
eefor implementing new strategies and other 40% are
stillconfusedandtheyhavenotdecidedyetforimplementing
strategies.
So we can conclude that The graph shows the
maximumnumbers of respondents are
ready to
implementinnovativeideasto develop
theirbusiness.
RESEARCH
OBSERVATION
From Overall Observation , the results

suggestthat the lockdown days at the peak of the
coronaviruscrisis with the increasing number of
monetary
policydecisionsandotherrestrictionshaveledtotheepide
mic effect of COVID-19 on the level of
generaleconomicactivityandthebudgetofthehotelsector
Due to this Pandemic of COVID-19 has a negative
impacton the hotel sector in Sangli City whereas the
confirmedcases have a profound effect of COVID-19 on
the hotelsector related to Financial Loss . The COVID-19
appearstobemoreeffective inreducingtheeffects of
economicstabilityinthehotelsectorhasdeterioratedsignif
icantlyoverashortperiodoftime.
Operatingsufficientminimumforquickrecommendationwh
entheopportunity arrives.Implementa
micro-digital and social media marketing strategy
tomaintainthecustomers'mindset.Engagewithsupplierst
o calculate there ability to reconnect with the hotel
toDevelop and maintain communication lines with
keycustomersandteam members.
RESEARCH
CONCLUSION
Inthisresearch,wehaveresearchedabouttheface ofthe
hotel industry in the face of covid-19 pandemic
inSangli City. In Sangli City there are very less
BrandingHotel Chains. As Covid-19 Pandemic affected
everysector,Hotelindustryisalsoaffectedbythis.
Wehavedonethisresearchbysurveymethod.
Survey was held online through Google forms. We
havesendthequestionnaireto20differentHotelownersand
onthe basisofthat wehave donethisresearch
InthisPandemic,alotofemployees whoworks atHotels,
lost their employment. There was problem forseveral
times for getting Raw Materials for Hotel.
AlsotheHotelswhicharelocatedonrentedspaceshavebeen
facing problem regardingrents.
Also financial problems also occurred
due toPandemic.ButatthesamepointalotofHotel
ownerstieupwithonlinedeliveryservices
likeSwiggy,Zomatoetc.
And this Delivery Services are booming their profit
aswellas
popularity.AlsoHotelownersarewillinglyreadyfor
adapting new technology, contactless delivery
andmuchmore.
To Conclude, In this Covid-19 Pandemic,
Hotelindustry is Covering up their loss and trying
RESEARCH
to
RESEARCH
adapt newTechnologyandtrying
tosurviveinlongrunperiod.
RESEARCH
VOTEOFTHANKS
Firstly We Thanks Mrs. Jyoti Joshi Ma’am For Giving

usthis opportunity to have a detail look and study for
theproject on the face of hotel industry in covid-
19pandemic. We are thankful to our Friends
forencouraging us.
We have learnt a lot of things during the research

onhotel industry. In this pandemic a lot of sectors
andindustries are facing a lot of problemswhile wegot
tolearnaboutthoseproblemsaswellasthesolutionswhichw
ereimplementedtogetoutfromthissituationofpandemic.
OnceagainwewouldliketothanksJyotima'amforbeingsuch
agreatguideduringthisresearch.

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RESEARCH PROJECT

THE DIRECTOR, DECCAN EDUCATION SOCIETY’S

4. Time Period - Most Probably It will Take 2 -

Outcome : This Articlefocuses on the impact

Title : covid-19 Impact on the Indian Hotel

Sector.Author Name : Mandeep lamba and

Outcome- According to this article, The

Area : Leading Hotels In India covering All

Outcome : According to survey time it will take

TITLE: A Study on the Impact of Covid-19

NAME OF THE AUTHORS : Ishfaq Ahmed Bhat

According to graph there are 25% of

4. Has Your Hotel Deployed New Business

In survey, we found that in overall 100% only

8. Have You Implemented any

The above bar graph shows that 65%

From Overall Observation , the results

Firstly We Thanks Mrs. Jyoti Joshi Ma’am For Giving

We have learnt a lot of things during the research

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