COMSATS UNIVERSITY ISLAMABAD

ASSIGNMENT 3

SUBJECT:

RESEARCH TOOLS AND TECHNIQUES

SUBMITTED BY:

FAWAD BAIG SP20-BBA-107

EMAN JAMIL SP20-BBA-040

FAJAR BATOOL SP20-BBA-043

ALEEZA BATOOL SP20-BBA-022

ASRA BINTE HASHIM SP20-BBA-032

SUBMITTED TO:

DR. GULBAHAR

DATE: MAY 23, 2022

 COMSATS UNIVERSITY ISLAMABAD

We are the students of COMSATS University Islamabad, BBA 5th semester. This research is a
part of our semester project. Our research is based on the Effect of Eco-Innovation on Buying
Behavior and how different generations react differently.

All your information and answers will remain confidential, only accessible to our group and
supervisor. We assure you that it will only be used for research purposes.

Name: _______________________________________

Age:

18 - 24 25 - 40

Gender:

Male Female Other

Education Level:

Primary Secondary Intermediate

Bachelors Masters PhD

Employment Status:

Employed Unemployed
Following is the scale to use for filling the questionnaire.

1 2 3 4 5

Strongly Disagree Disagree Neutral Agree Strongly Agree

Questions 1 2 3 4 5
1 I value companies that develop new recyclable or reusable products

2 I value companies that develop new products with the use of clean energy

3 Whenever possible, I try to buy innovative products that have low power
consumption.

4 I consider it important to purchase new products that are less polluting.

5 I consider it important that new products reduce the environmental impact

6 It is important to help someone who needs it

7 I want to help others

8 The well-being of others is important

9 It is important that others are happy.

10 It is important that all people are happy.

11 The needs of others are important

12 Plants and animals exist primarily to be used by humans

13 We are approaching the limit of the number of people the earth can support

14 To maintain a healthy economy, we will have to develop a steady-state economy

where industrial growth is controlled.

15 The earth is like a spaceship with only limited room and resources

16 Humans need not adapt to the natural environment because they can remake it
to suit their needs.

17 There are limits to growth beyond which our industrialized society can’t expand
18 The balance of nature is very delicate and easily upset.

19 When humans interfere with nature, it often produces disastrous consequences

20 Humans must live in harmony with nature in order to survive.

21 Mankind is severely abusing the environment.

22 Humans have the right to modify the natural environment to suit their needs.

23 Mankind was created to rule over the rest of nature

24 I try to buy energy-efficient products and appliances

25 I avoid buying products that have excessive packaging

26 When there is a choice, I choose the product that causes the least pollution

27 I have switched products/brands for ecological reasons

28 I make every effort to buy paper products made from recycled paper

29 I use environmentally friendly soaps and detergents

30 I have convinced members of my family or friends not to buy some products

which are harmful to the environment

31 Whenever possible, I buy products packaged in reusable containers

32 I try to buy products that can be recycled

33 I buy high-efficiency light bulbs to save energy

SOURCES:
Severo, E. A., de Guimarães, J. C. F., & Dorion, E. C. H. (2018). Cleaner production, social responsibility, and eco-innovation:
Generations' perception for a sustainable future. Journal of Cleaner Production, 186, 91-103.

Osgood, J. M., & Muraven, M. (2015). Self-control depletion does not diminish attitudes about being prosocial but does diminish
prosocial behaviors. Basic and Applied Social Psychology, 37(1), 68-80.

Straughan, R. D., & Roberts, J. A. (1999). Environmental segmentation alternatives: a look at green consumer behavior in the new
millennium. Journal of consumer marketing, Vol.16 No. 6,
pp. 558-575.

Paço, A., Shiel, C. and Alves, H. (2019), “A new model for testing green consumer behavior”, Journal of Cleaner Production, Vol.
207, pp. 998-1006.