P.E.

& HEALTH EDUCATION

Effects of Social media to my Fitness and Well-being
Social media platforms such as Facebook, Instagram, Twitter, and other social
networking apps or sites have become an essential part of our culture and community. There
were 92.05 million social media users in the Philippines in January 2022. The number of social
media users in the Philippines at the start of 2022 was equivalent to 82.4 percent of the total
population, its impacts cannot be understated. Whether this is a good or bad thing is up for
debate, but there is no argument that it has a great impact on our daily lives, fitness, and well-
being.
Undeniably, social media have had negative impacts on the wellness of people, we
cannot neglect the fact that it has also had some positive effects on the wellness of people as it
has created podiums for people to share ideas on how to better their life situations, health, and
fitness levels and has also provided a source of information where people can learn about the
many ways in which they can efficiently take care of themselves and their bodies.
Firstly, social media can motivate people to exercise. Most people have at least one
friend who shares that fitness-related content on social media. They may check into the gym,
share details of their latest run, or use fitness-related apps and wearables to share their workout
accomplishments. As it turns out, this can have an immediate inspirational effect on others.
Surprisingly, this seems to impact men more than women. Then we are also motivated by both
men and women while women were largely only motivated by other women. This type of sharing
on social media also brings out the competitive nature among people. however, people seeking
this type of inspiration should consider looking towards people with similar fitness levels. This is
where the inspiration seems to be the most powerful. Secondly, social media is a growing
source of fitness and diet-related education. Inspiration and motivation only represent part of the
role that social media plays in health and fitness. It has also become a source of information
and education related to all-things wellness and fitness: more than 40% of users show that
information found on social media affects the way they approach their health. Social media
users are increasingly relying on fitness influencers and brands and the information they
provide. Moreover, being part of social media fitness groups encourages more people to finally
take action and start participating in certain health activities – joining a running club, signing up
for a yoga class, and so on. Social fitness applications further amplify that desire to participate
and perform three important roles according to Prof. BJ Fogg: “they motivate people, the various
interactions act as triggers for action, and sharing information and tips can increase ability”.
Thirdly, not all users know how to discern what is good information and what is not. Diet and
fitness-related posts on social media have an impact. They can motivate people to change
behaviors and purchase products. Unfortunately, much of the advice is problematic. Nutritionists
are concerned with the fact that so much dietary advice shared on social media is conflicting.
This can do to make people adopt dietary plans that are overly restrictive and otherwise
unhealthy. It does not help matters that many of the people who have positioned themselves as
fitness influencers aren't necessarily qualified to supply wellness advice. Instead, their posts
may be motivated by a desire to promote certain products or simply to further their brands. Then
there's the fact that so many fitness-related influencers have access to resources that the
average person does not. This can skew expectations in terms of results. As it turns out, fitness
inspiration posts can have a positive impact on social media audiences. They can stir up a
competitive nature and motivate people to increase their efforts during their workouts. On the
other hand, there are some concerning factors as well. These pills can lead to unhealthy
thoughts about weight and there's will concern about the spread of misinformation. People
seeking advice and inspiration must find sources that are reliable and can be counted on to
share accurate information.
On the other hand, the negative aspects of social media to my well-being are as
follows: First, social media may promote negative experiences such as:
Inadequacy about my life or appearance. Even if you know that the images, I am viewing on
social media are manipulated, they can still make me feel insecure about how I look or what’s
going on in my own life. Similarly, we are all aware that other people tend to share just the
highlights of their lives, rarely the low points that everyone experiences. But that doesn’t lessen
those feelings of envy and dissatisfaction when I am scrolling through a friend’s airbrushed
photos of their tropical beach holiday or reading about their exciting new promotion at work.
Next is the fear of missing out. While ‘’Fear of Missing Out’’ has been around far longer than
social media, sites such as Facebook and Instagram seem to worsen feelings that others are
having more fun or living better lives than I am. The idea is that missing out on certain things
can impact my self-esteem, trigger anxiety, and fuel even greater social media use. FOMO can
compel me to pick up my phone every few minutes to check for updates, or compulsively
respond to every alert—even if that means taking risks while I am doing daily activities, missing
out on sleep at night, or prioritizing social media interaction over real-world relationships. Then
there is self-Isolation. High usage of Facebook, Snapchat, and Instagram increases rather than
decreases feelings of loneliness. Conversely, reducing social media usage can make us feel
less lonely and isolated and improve our overall well-being. Fourth, Depression and anxiety.
Human beings need face-to-face contact to be mentally healthy. Nothing reduces stress and
boosts your mood faster or more effectively than eye-to-eye contact with someone who cares
about us. The more we prioritize social media interaction over in-person relationships, the more
we’re at risk for developing or worsening mood disorders such as anxiety and depression. Fifth,
Cyberbullying. About 10 percent of teens report being bullied on social media and many other
users are subjected to offensive comments. Social media platforms such as Twitter can be
hotspots for spreading hurtful rumors, lies, and abuse that can leave lasting emotional scars.
Last is the Self-absorption. Sharing endless selfies and all our innermost thoughts on social
media can create unhealthy self-centeredness and distance from real-life connections.
Finally, some positive tips that all of us can apply and consider while using social
media to help us improve our fitness and well-being are: Help ourselves with effective coping
mechanisms – when used as a way to cope with sadness, social media can quickly negatively
affect us and leave us feeling even more empty, envious, or frustrated. Effective coping
mechanisms should help us overcome or adapt to our troubles, rather than providing escapism.
Hobbies that help us improve ourselves mentally or physically, meditation and spiritual activities,
long walks alone or time spent with significant others– these are methods that help ourselves to
effectively cope with issues by becoming outlets for stress and helping us find a healthy
perspective with which to tackle our problems. Next, manage our screen time – the internet
should be used as a tool, with online media as a source of entertainment or information. But
when online media becomes what we preoccupy ourselves with almost every hour of the day,
we become simply unable to think about, or focus, on anything else. How is a person expected
to do anything in the real world when their hands and thoughts are on screens and online? As
intertwined as our lives have become with the internet, many teens like me and others struggle
to balance that with the responsibilities and challenges of living. Managing our screen time and
encouraging ourselves to do so on our own, for our health and future, is critical. Social media
has changed how we communicate and live. It’s become a safe space for many people, a place
of learning, empathy, education, connection, and entertainment. It’s such a cool concept and it’s
hard to live without, seemingly. Lastly, social media is also widely viewed as the ultimate
timewaster and regarding credibility, it’s akin to Wikipedia. Sure, it’s easy to spend hours
scrolling and liking and posting and staring at our phone zombie-esque, but it is entirely possible
to use social media productively, to better and educate yourself. Thus, the importance of
developing our critical thinking skills and worldview to improve our academic performance and
general personhood/intelligence. While it’s easy to lie online, social media can be a credible
source of information (when taken with a bucket-load of salt). Social media is real people (aside
from bots), sharing their experiences and worldview. Then, follow people that truly inspire and
educate. Doing this will result in our timeline putting us in a positive headspace rather than a
negative one hallmarked by comparison and envy. Follow our favorite writers, activists, body-
positive influencers, singers, and so on. Use social media to network and connect with these
people, and people who share your interests and goals. Next is to follow reliable and trustworthy
news. Become worldly and more sophisticated at dinner table debates by keeping up with
what’s going on in the world around us.
VALUING
As a student, how do you think the concept of target marketing will help you in achieving your
personal goals?
The concept of target marketing and choosing it is important because it enables the firm to
direct its resources to those customers with high potential for sales growth, interest in the
product, and loyalty to the brand, which is similar to how I will list down my life priorities, how am
I going to choose what career path is the best for me and to responsibly take responsibility and
risks despite many challenges along the way for me to not only achieve my personal goals, but
also know and understand my life’s purpose and the path in life in which I will choose to go
through or make to continue my life ahead.

Activity 2.
JOLLIBEE
1. Customer profile/target market: Jollibee's target is mostly Filipinos, specifically children, and
adults.
2. Promotions: Customers can be well-aware and learn to experience more about a company or
a product through advertising strategies. These are some of the company’s actions aimed at
influencing customers. Let us look at Jollibee Advertising Campaigns, such as the ‘Kwentong
Jollibee’ Campaign. While the primary goal of the Kwentong Jollibee campaign is to “strengthen
brand love and affinity” among their millennial target market, Arline Adeva, JFC brand
communications head, told The Manila Times that it has also boosted sales in a big way during
the launch of the new videos titled “Signs,” “Homecoming,” and “Status.” In addition, LDR
Campaigns. Jollibee’s 2021 Valentine’s Day campaign, LDR, was their first installment that was
released on Feb 4. The video shows how the COVID situation has created emotional and
physical distance between people, but there are ways to bridge the gap, which may include
delivering a burger drenched in the secret sauce of imagination and love.
3. How promotions attract the target market (why it works): Since such fast-food restaurant
specializes in burgers, spaghetti, chicken, and some local Filipino dishes, including some
Filipino-influenced dishes. Thus, it has been able to influence its home-based position to the top
by incorporating basic global tactics, excellent service, a friendly atmosphere, and an enticing
menu. Separately from this, Jollibee supported many social causes in the Philippines. It is quite
active on social media. It has grown to be so well-loved that whenever a new store is opened,
especially overseas, Filipinos form long lines to the store without a flop.

COCA-COLA
1. Customer profile/target market: Coca-Cola's aiming strategy is larger, not only because of its
global existence in the market but also with the several products that they stipulate. There is
also the need to mollify various customers, fluctuating from average to health-sentient ones.
The primary target of Coca-Cola is younger customers within the age bracket of 10-25 and a
secondary market composed of people aged 25-40. In addition, the company targets the market
that wants an intense flavor with their regular cola drinks in terms of taste. In the intervening
time, diet cola drinks and their variants target those customers that are health aware. Coca-Cola
company has also prolonged its product to non-cola beverages to target those not fond of
drinking its regular cola drinks. A Coca-Cola product such as Sprite is precisely intended to
target teens and college learners, while others target the young working group.
2. Promotions: Coca-Cola's promotions focus on four various elements, namely geographic,
demographic, psychographic, and behavioral. Coca-Cola might have been instigated by the
United States, but it has extended its brand to various countries across the globe over the
years. The company's geographic promotions aim to drive the market into different geographical
units, including cities, regions, and neighborhoods. While Coca-Cola might be focusing on urban
and suburban areas, it also ensures a countrywide product distribution network. This is in the
realization that as the company expands, there is a demand from those in rural areas. One of
their promotions is the PANALO BREAKS. It is a Type code found on the pack (label) to get a
chance to win daily or weekly prizes or be one of the five winners of 1 Million pesos.
3. How promotions attract the target market (why it works): Through Coca-Cola’s online and
offline campaigns, it positions its products as thirst-quenching and refreshing. The products they
offer are said to bring joy to its target market. The drinks and other products from Coca-Cola are
also connected with having a great time with family and friends while enjoying daily life.
Moreover, the company also markets its products reliably and of the finest quality.

LACTACYD
1. Customer profile/target market: teenage girls and women.
2. Promotions: The PR and advocacy efforts stalled the first public awareness campaign on
feminine care on television with the 1999 Miss Universe First Runner-up Ms. Miriam Quiambao.
as Lactacyd's spokesperson. Medical video presentations and lecture tours are also conducted
in hospitals and schools. and offices around the country. Despite being an OTC brand, the
doctor stays to play an important role in the promotions for Lactacyd Feminine Hygiene.
Television and print advertising continue to focus on the medical heritage of lactacyd. Likewise,
medical representatives still regularly visit OB Gynecologists.
3. How promotions attract the target market (why it works): Since Lactacyd is a position in
intimate care and offers a wide range of feminine hygiene products, which can be used as a
liquid soap on the external intimate zone in the shower or bath.
STARBUCKS:
1. Customer profile/target market: The target audience of Starbucks is intermediate to higher-
class men and women. It is the percentage of the public who can have enough money for their
higher-priced cups of coffee on a regular or daily basis. Starbucks’ marketing emphasizes the
creation of the faultless “tierce home”. That place between work and home that is inviting
enough to visit daily as part of your routine and comfortable enough to sometimes stay a while
to sit and sip. All their marketing is geared towards selling this “tierce home” feeling. This is for
the reason that this is what will appeal to their target audience. In addition, Starbucks' target
markets focus on middle to high-income office employees looking for premium quality products.
Since Starbucks has chains internationally, the company makes local delights showing cultural
characteristics among customers. Besides locals trying out local treats offered by Starbucks,
tourists traveling to countries and visiting a Starbucks chain can try the country's local food
through the products that they have. As people continue to seek cleaner and sustainable food,
Starbucks also aims to provide tables of drink and food nutrition such as fat, calories, fiber,
sodium, and protein on its website. Customers who are conscious of calorie intake can refer to
this information.
2. Promotions: In Starbucks' case, the business has shaped a sole market promotion so that
they excellently differentiate their products from the contending brands and provide them with
an excellent strategic edge in their target markets. The company's promotion strategy is
customer-based, giving more than what the customer needs. Also, producing great coffee
promotes a good reputation to its target market through excellent store ambiance,
environmental protection, and social commitment. As a result, customers will feel that they also
contribute to nature and society by using the products Starbucks offers. Every coffee fetter has
free Wi-Fi services and a comfortable place where customers can rest or study. Some have
'drive-thru' for those opting not to enter the store. The company also goes out of its way to
promote social responsibility as it focuses on the community. Starbucks supplies opportunities
to hire various people, including a military commitment by hiring military and veteran spouses,
hiring refugees, and giving careers and education to the youth. In terms of environmental
protection, Starbucks positions its brand by adapting the LEED (Leadership in Energy and
Environmental Design) approach to structure buildings. Starbucks uses recycled coffee grounds
on their tables and materials low in harmful chemicals for adhesives, paints, coating, and
sealants. Some of their promotions are: Birthday Reward. Receive one complimentary
handcrafted beverage, one complimentary food item, OR one complimentary ready-to-drink
bottled beverage on your birthday using your Starbucks Rewards. To qualify, customers must
sign up for Starbucks Rewards at least 7 days before their birthday and make at least one star-
earning transaction before their birthday each year. Next is Free Drink Refills. Starbucks
Rewards members get free refills of hot or iced brewed coffee or tea during the same store visit
at participating Starbucks stores. To qualify, scan the member barcode in the app before buying
the beverage and scan again when you request your refill.
3. How promotions attract the target market (why it works): Starbucks is a global company
catering to diverse customers worldwide. It divides the market into geographic and demographic
elements. The company can target customers in seasons, cultures, and preferences effectively
through segmentation. Starbucks has successfully differentiated its brand from other coffee
chains with excellent store ambiance, and tasty coffee, giving importance to societal and
environmental initiatives and gaining profits in the process. Also, since they use a Multi-Channel
Promotional Strategy, Starbucks predominantly uses its website, social media channels, and in-
store displays to promote the brand and its products. It also uses sales promotions, events,
direct marketing, print media, and PR in an integrated manner to multiply the impact of its
promotions. Big brands like Starbucks can afford to be pervasive. They have the budget and
expertise to do pretty much whatever they please.

Activity no. 1
1. The game is a dart game. This dart-throwing game is a competitive sport in which two or
more players bare-handedly throw small sharp-pointed missiles known as darts at a round
target known as a dartboard.
2. This dart game aims to throw small missiles (Darts) onto the circular board (Dartboard)
hanging on the wall. The aim is to hit the exact targets.
3. Some beginners or even dart-game enthusiasts who may seem to think that such a game is
easy to try and succeed on the first try for them are the ones who think they can hit the target’s
bull’s eye on the first try without even proper eye calculations and practice.
4. Playing a dart-throwing game is like the concept of marketing that is the “better way” which is
basing our tactics on a carefully planned and researched strategy that narrowly targets our ideal
customer, and communicates a meaningful message to that customer that differentiates
ourselves from the competition. Once that strategy has been created, we then put in place a
way to track whether any tactics we use to support that strategy work for us to precisely plan our
strategies to whether let ourselves succeed or fail to learn things more about marketing.
WHAT CAN I DO?
RESEARCH WORKING TITLE:
PROBLEMS CONFRONTED BY THE GRADE 12 INDIGENOUS PEOPLE LEARNERS AND
PARENTS MODULAR LEARNING DURING COVID-19 PANDEMIC IN COL. PATROCINIO
ARTUZ NATIONAL HIGH SCHOOL
Research question #1: What are the situations of the students observed between and among
the
following variables in dealing with Modular Distance Learning?
1.1 Personal problems
1.2 Environment

Source #1: Holmberg (1985)

 Purpose: The author aims to find out the importance and factors that affect personal
communication between instructors and learners in distance education.
 Method: He set up the concept of guided didactic conversation to
formalize his theory of distance education. As such, Holmberg puts the learner and
their communication with the instructor at the center of the process of teaching
and learning in distance education.
 Results: This theory of Holmberg, "Guided Didactic Conversation", can help enhance
students learning capabilities through modular learning. The answer to why these
students experience different situations in dealing with modular learning is due to
a lack of communication with the teachers and students’ problems. These
situations do not help enhance the learners’ learning capabilities.
Source #2: Formoso (2014)

 Purpose: To spark the interest of the executives of Philippine Higher Education to push
OED to students with the interest of acquainting them more and diminishing the poor-
quality education that produces low-quality education in return.
 Method: Symposium, group interview, and random sampling method
 Results: Since the goal of Higher Education Institutions towards the realization of a
proper, responsive, and high-quality Philippine higher education" is: Creating higher
quality programs and improving faculty development, building linkages between the
academe and industry, justifying and developing research, funding post-secondary
education, governing Philippine education and supporting the K to 12 reforms, it is highly
expected that the adaptation of this teaching method will increase through the years
since the commissions for higher education held talks about this. Due to the possible
implementation of Modular Distance Learning in many higher education institutions in
the Philippines, as what is mentioned in the article. It is expected that there will be
shortages of materials too, including the most essential one; teachers.
Source #3: Ambayon (2002)

 Purpose: To determine how modular instruction is more operative in the teaching-

learning method as equates to the usual teaching approaches because in this modular
approach the students learn in their tread.
 Method: Making and preparing the Learners’ Answer Sheets (LAS) for the learners to
write their answers to the weekly tasks in their SLM (observational data method in
experimental groups. Giving feedback with the scores of the learners in their Learners’
 Answer Sheets (LAS). Preparing the learners’ Intervention Materials for the learners who
had a hard time answering the tasks in Self-Learning Modules (SLM) to make them
understand the lesson in the particular subject easily.
 Result: According to the author “as for the case of improving how blended learning can
be unpacked for our children, we must call on support an integral resource for the family:
the parents. Indeed, parents and guardians must be empowered to help the learning
process of the
students”.

ADDITIONAL ACTIVITIES

RESEARCH WORKING TITLE:

PROBLEMS CONFRONTED BY THE GRADE 12 INDIGENOUS PEOPLE LEARNERS AND

PARENTS MODULAR LEARNING DURING COVID-19 PANDEMIC IN COL. PATROCINIO
ARTUZ NATIONAL HIGH SCHOOL

The Synthesis of my Review of Related Literature

Modular instruction is more operational in the teaching-learning method as equates to the

usual teaching approaches since in this modular approach the learners learn at their pace, even
though indigenous people learners are geographically remote from towns and schools.
Moreover, formulating the Learners’ Answer Sheets (LAS) for the learners to write their answers
to the weekly tasks in their SLM. Giving feedback with the scores of the learners in their
Learners’ Answer Sheets (LAS). Preparing the learners’ Intervention Materials for the learners
who had a hard time answering the tasks in Self-Learning Modules (SLM) to make them
understand the lesson in the subject easily. Making their Weekly Home Learning Plan (WHLP)
which is also given to the learners as a guide in their five-day tasks of learning with the allotted
time per day and what subject they are going to learn and study on that day. In addition,
Gahatu in the year 2010, studied modular learning as it is applied to a
physiology course at the National University of Rwanda. It was mentioned in the
report which showed that learners learned best when working upon materials
utilizing practical classes and demonstrations rather than theoretical ones.
Nonetheless, they would need greater access to outside materials that are available
in libraries and the internet if they aspire to the problem-based approach to be successful.
Altogether, learners, unambiguously in Rwanda, have been reported to have the greatest
satisfactory feeling with modular distance learning which is a self-directed approach
to learning compared to the previously used traditional style in the classroom.

While in related studies, modularization mostly grants learners the to learn at their own
pace. Using a proper pace, learners possibly will skip modules if they previously know the
materials having the lessons, they've understood way back in the past. The offered pre-test and
pre-activity for each module is thus, a grave element of the modularization, for it is a way to
determine
whether the student may skip a certain section of the lessons if they have achieved
passing scores or continue studying it if not. Then a post-test was administered to
find whether the learners take up the lessons or they have understood that specific
section. The researchers applied modular distance learning in an unpremeditated
academic institution using a Bricolage approach model. According to Sonny M.
Angara “as for the case of refining how blended learning can be unpacked for our
children we must call on support an integral resource for the family: the parents.
Indeed, parents and guardians must be empowered to help the learning process of the
learners”.

WHAT’S NEW
1. Yes. Since APA uses the author's last name and the year of publication when it is used for in-
text citations, like what I have observed in this narrative in-text citation, ‘’according to Panigrahi,
et.al. (2018)…’’, and others alike. It is also known as the author-date system.
2. Both Panigrahi and Picciano’s research studies found that the positive achievement of
integrating virtual communities for learning and teaching depends on open and good teacher-
student communication, engagement, and relationship, which are added contrastingly to what
Salamat highlighted in which they proved that online distance learning provides time flexibility
and motivates students to work without anyone’s help. Their research studies’ results have a
positive correlation with each other, while the differences are the positive effects, such as how
effective are online learning platforms (for Salamat, et.al.) and for effective teacher-student
engagement and communication (for both Panigrahi and Picciano).

SUMMATIVE TEST IN CREATIVE WRITING (FINAL)

IMAGERY POEM

An Isle of My Life into the Unknown

Inundated in the raging sea of the exasperating imaginary crowd,

I see a bright green isle arise in the interior forlorn in yours truly.
Shifting the sound stratum of confused disharmonized loud
Unrestricted from the fixed mind I make myself free.

In the arcade of the immaculate forest’s vastness, I then meander,

As the rising sunbursts with ensigns on a tranquil canopy.
The golden sunbeams brush the shrubberies with ethereal grandeur,
In the serene depth of silence, I am submersed with equanimity.

Lean saplings grow from the sub-soil abode leisurely,

Shudder softly in the aftermath of the embracing breeze.
Booming twigs stake like lush wings crafty,
The forest exhibits the treasure of the gigantic trees.

In the murmuring wind, the enticed branches mildly tremor,

Make the mystique theme with a frame well-lit and shade.
To me, the core of trance in the isle offers forever,
Persuading me to hold on to it until the dusk gleam fades.

Emerging leaves search up with a promise to the rising sun,

Wrapping them with a coating of new energy is rising high.
For the patronizing trees, the rambling dense life has begun,
As the lively forest raises the copious canopy to the sky.

Inundated in the raging sea of the exasperating imaginary crowd,

I see a bright green isle arise in the interior forlorn in yours truly.
Shifting the sound stratum of confused disharmonized loud
Unrestricted from the fixed mind I make myself free.

EXPLAIN BRIEFLY BUT IN A CONCISE MANNER

1. WHAT IS MARKET RESEARCH?

Market research encompasses gathering data to study and learn more about target
demographics and consumers, therefore a business can market itself more efficiently and,
eventually, prosper in the market. Market research is a dynamic part of any business stratagem,
whether that business is big or small, new or old. It supplies the answers companies need to
make decisions that will move them forward instead of the back by empowering them to base
decisions on factual data.

2. ENUMERATE AND DISCUSS THE THREE GATHERING TECHNIQUES.

There are three elementary types of marketing research gathering techniques, such as
questionnaires (for surveys), discussion guides (for in-depth interviews and focus groups), and
mechanical data collection techniques, which are intended to gather data related to a research
activity such as factual observation or experimental investigation.

First are Surveys. With brief and upfront questionnaires, I can examine a sample group that
represents my target market. The greater the sample, the more consistent my results will be.
Some examples of surveys are: In-person surveys, Telephone surveys, Mail surveys, and
Online surveys.

Second, the discussion guides. First, in focus groups, a market researcher uses a written
sequence of queries or topics to lead a discussion among a group of people. These sessions
take place at neutral locations, usually at facilities with videotaping equipment and an
observation room with one-way mirrors. A focus group usually lasts one to two hours, and it
takes at least three groups to get balanced results. While in personal interviews. Like focus
groups, personal interviews include unstructured, open-ended questions. They usually last for
about an hour and are typically recorded. In addition, focus groups and personal interviews
provide more subjective data than surveys. The results are not statistically reliable, which
means that they usually don't represent a large enough segment of the population.
Nevertheless, focus groups and interviews yield valuable insights into customer attitudes and
are excellent ways to uncover issues related to new products or service development.

Lastly, Observation. Individual responses to surveys and focus groups are sometimes at odds
with people's actual behavior. When you observe consumers in action by videotaping them in
stores, at work, or at home, you can observe how they buy or use a product. This gives you a
more accurate picture of customers' usage habits and shopping patterns. While, field trials.
Placing a new product in selected stores to test customer response under real-life selling
conditions can help you make product modifications, adjust prices, or improve packaging. Small
business owners should try to establish rapport with local store owners and Web sites that can
help them test their products.