Find out the user

problem to unfold the

The better the value created for
faster customers and for the
Less is more business

Innovation is not
ideation: show me the
money!
Rising up with open
cooperating innovation
@nicobry
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 10 steps to shape innovation program

Amazon book https://buff.ly/2O6U5II- ebook https://amzn.to/34TAxhq

400 applications 35 qualified 10 teams

10 countries
https:// Clic to watch video
www.yo
utube.c
om/wat
ch?v=Q
wWyH
Donfk8
&t=6s

https://www.yo
utube.com/watc
h?v=d40sYxRh
qiE

Clic to watch video

 Value Creation

Transfor-
mation
Business
Cost savings
Digital
Customers

Impact

 BAs & VCs

100% Leadership

Essaimage
Biz Dev et Client final &
Trésorerie Client BU
Innovation
Fonds Budget
Accélérateur Coach
Alliés BU Sponsor

https://nbry.wordpress.com/2012/04/11/wh
ere-innovators-and-entrepreneurs-
intersect/
Véronique Bouchard
https://www.linkedin.com/in/v%C3%A9ronique-
bouchard-8602391/
 Philippe Silberzahn
https://philippesilberzahn.com/
2011/02/28/comment-
entrepreneurs-pensent-
agissent-principes-
effectuation/

https://nbry.wordpress.com/2014/11/13/effe
ctuation-and-disruptive-innovation-an-
interview-with-philippe-silberzahn/
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Sanza
 Explore

Experiment Exploit
 Local innovation
CENOU Resto
Powered by Orange

DG/TDI

Orange Burkina Faso Août 2020

Local innovation

Content
 Test& Learn, validated learnings
Empower with creative with customer
tension

Upstream aspiration Collaborative Platforms for

shared goals and explicit
knowledge

Boldness
Scaling-up
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 Open innovation lab aims at
cooperation
Disruptive lab searchs for new
business models

Innovation culture lab propagates

a culture of audacity

Rapid innovation lab

looks for agility, and
speed
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1 2 3 4
https://nbry.wordpress.com/2018/05/30/innova
tion-labs-open-innovation-outside-and-inside-
the-corporation-4-4/
Mémoire de Master, Pierre Foullon, Industries de Réseau et Economie
Numérique, Innovation – Télécoms ParisTech & Dauphine
target & selection
value
proposition

onboarding business
https://nbry.wordpress.com/2020/03/30/innovation-after-crisis-is-
your-innovation-organization-resilient/


rapidinnovation.fr
https://www.linkedin.com/in/nicolasbry/
@nicobry
Ideo Shopping Cart https://www.youtube.com/watch?v=M66ZU2PCIcM - https://nbry.wordpress.com/2021/08/25/the-
lean-startup-book-10-years-after-how-did-if-fare-across-time/
Innovator Toolbox
• Empathy map
• Value Proposition
• Business Model
Canvas
• Assumptions
• Problem/Solution
Fit interviews
• MVP
• Product/Market Fit

@nicobry
Innovator Toolbox
• Empathy map
• Value Proposition
• Business Model
Canvas
• Assumptions
• Problem/Solution Fit
interviews
• MVP
• Product/Market Fit

https://nbry.wordpress.com/2021/08/25/the-lean-startup-book-10-years-after-
how-did-if-fare-across-time/ @nicobry
@nicobry
@nicobry
Innovator Toolbox
• Empathy map
• Value Proposition
• Business Model
Canvas
• Assumptions
• Problem/Solution Fit
interviews
• MVP
• Product/Market Fit

https://nbry.wordpress.com/2021/08/25/the-lean-startup-book-10-years-after-
how-did-if-fare-across-time/ @nicobry
Innovator Toolbox
• Empathy map
• Value Proposition
• Business Model
Canvas
• Assumptions
• Problem/Solution Fit
interviews
• MVP
• Product/Market Fit

https://nbry.wordpress.com/2021/08/25/the-lean-startup-book-10-years-after-
how-did-if-fare-across-time/ @nicobry
@nicobry
https://marvelapp.com/projects/my
• BMC et V2mom : https://canvanizer.com/ https://visible.vc/templates/v2mom-update-template/
• homepage : strikingly wix - Webnode Weebly Ucraft - http://www.unbounce.com/ - shopify, webflow,
squarespace, squarespace paiement
• interfaces mobile : pop et balsamic sous forme de dessins, marvelapp.com, proto.io
• mockitt, keynotopia, figma, whimsical, canva.com
• maquettes : https://www.startthefup.co/toolbox-
design/?utm_source=digest&utm_medium=email&utm_campaign=fevrier_2021 -
https://prototypr.io/prototyping/ - https://www.axiocode.com/creer-maquettes-application-mobile/
• vidéo : adobe spark video https://apps.apple.com/fr/app/adobe-spark-video/id852555131 >> app mobile à
partir de Google sheet : Appsheet, Glide - https://bubble.io/
• market place : https://www.sharetribe.com/ Shopify https://jungleworks.com/yelo/ -
https://www.appvizer.fr/marketing/marketplace/sharetribe
• questionnaires : Typeform , Airtable, Outgrow, SurveyMonkey
• producthunt, tracxn.com, springwise.com
• hotjar screencast, full story video du parcours client
Matrice impact / effort https://www.tuzzit.com/fr/canevas/impact_effort_prioritisation_matrix
https://www.startthefup.co/toolbox/
https://www.startthefup.co/toolbox-design/
https://airtable.com/shrNedvdo9wddj1i0/tblfCCiOUDP7w9fWi
Innovator Toolbox
• Empathy map
• Value Proposition
• Business Model
Canvas
• Assumptions
• Problem/Solution Fit
interviews
• MVP
• Product/Market Fit

https://nbry.wordpress.com/2021/08/25/the-lean-startup-book-10-years-after-
how-did-if-fare-across-time/ @nicobry
@nicobry
@nicobry
@nicobry
@nicobry
@nicobry
https://nbry.wordpress.com/2021/08/25/the-lean-startup-book-10-years-after-how-did-
if-fare-across-time/
https://review.firstround.com/how-superhuman-built-an-engine-to-find-product-
market-fit
https://cdn.filepicker.io/api/file/p1svbCFT767XNSAcF7d9
https://nbry.wordpress.com/2018/12/19/the-scale-up-canvas-a-tool-for-intrapreneurs-who-want-to-scale-up/
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rapidinnovation.fr
https://www.linkedin.com/in/nicolasbry/
@nicobry