Quiz 1

Course : Operations Research 2

Day /Date : Tuesday, March 1, 2022
Time : 07.00-08.40 (100 minutes)

Solve the case study by writing in the MS.Word or handwritten, then photographed. Send the file
or photo to myclasroom with the subject format: QUIZ1 OR2 Name ID.

1. Revlon Beauty, cosmetic & personal care., a cosmetics manufacturer, markets three different skin
lotions and creams: A, B, C. The company has decided to increase the advertising budget allocated to
this group of products by 5 million dollars next year. Therefore, the marketing department has
conducted a research program to establish how advertising affects the sales levels of these products.
The table shows the increase in each product’s contribution to net profits as a function of the
additional advertisement expenditures. Given that maximization of net profits is sought, what is the
optimal allocation of the additional advertising budget among the three products?

Profits (in $100,000)

Additional investment in advertising
Product
(in $1,000,000)
A B C
1 4 6 5
2 9 11 9
3 13 15 14
4 18 19 17
5 20 22 21

Solve using:( choose according to ID number )

a. By backward order of product (ID number even: C-B-A).
b. By forwarding order of product (ID number odd: A-B-C).

2. A student has three days left before the final exams in three of his courses, and he wants to allocate
this study time as effectively as possible. Having recently taken an OR course, he has decided to use
dynamic programming to make this allocation to maximize his total score points. which will be
obtained from three courses. He estimated that the alternative allocation to each course would result
in the number of value points shown in the following table:

Estimated Grade Points

Study Days Course
A B C
0 1 2 1
1 2 2 2
2 2 4 4
3 4 5 4

Solve this problem by dynamic programming choose according to ID number )

a. By backward order of product (ID number odd: C-B-A).
b. By forwarding order of product (ID number even: A-B-C).

Good Luck

Assessment Evaluasi Mata Kuliah Departemen Matematika FSAD ITS