Professional Documents
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Introduction
India is the world’s largest sourcing destination for the information technology (IT) industry,
accounting for approximately 67 per cent of the US$ 124-130 billion market. The industry
employs about a 10 million strong workforce. More importantly, the industry has led the
economic transformation of the country and altered the perception of India in the global
economy. India’s cost competitiveness in providing IT services, which is approximately 3-4
times cheaper than the US, continues to be the mainstay of its Unique Selling Proposition
(USP) in the global sourcing market. However, India is also gaining prominence in terms of
intellectual capital with several global IT firms setting up their innovation centres in India.
The IT industry has also created significant demand in the Indian education sector,
especially for engineering and computer science. The Indian IT and ITeS industry is divided
into four major segments – IT services, Business Process Management (BPM), software
products and engineering services, and hardware.
2013 onwards
Indian ITeS firms will have to face up to a vastly different market in the next five to seven
years. As chief information officers look to invest more in digitalizing their businesses, IT
services firms will need to adapt and create a second engine of growth, while continuing to
tap opportunities from applications, infrastructure, ERP and BPO.
This second engine of growth will include taking advantage of offerings in “everything as a
service”, cloud, big data, digitalization and Internet of Things. It will also involve selling to
stakeholders beyond the chief information officer; for instance, firms might approach the
chief marketing officer or the chief operating officer with business-oriented value
propositions. And ITeS players will have to cope with a different set of competitors. It is no
longer only IBM, TCS, Cognizant, Wipro and the other usual suspects; the new competitive
set today includes Amazon Web Services, Dropbox Enterprise and telcos.
Companies that keep innovating and don’t get constrained by an “incumbent” mindset are
probably the only ones that will do well in this phase—even if it means cannibalizing their
own revenues in the near term.
IT Enabled Services
ITES is the acronym for the term “IT Enabled services”. The most important aspect is the
Value addition of IT enabled service. The value addition could be in the form of – Customer
relationship management, improved database, improved look and feel, etc. The outcome of
an IT enabled service is in the two forms; Direct Improved Service and Indirect Benefits.
Whereas direct benefits can be realised immediately, indirect benefits can accrue over a
period of time, and can be harnessed very effectively, if planned well upfront.
IT Enabled services (ITES) covers the entire gamut of operations which exploit Information
Technology for improving efficiency of an organization. These services provide a wide
range of career options that include opportunities in call Centres, medical transcription,
medical billing and coding, back office operations, revenue claims processing, legal
databases, content development, payrolls, logistics management ,GIS (Geographical
Information System), HR services, web services etc.
The combination of the correct technology and the communication channel brings about
very high degrees of improvement in the service quality.
The favored application areas are areas where there is huge amount of data that needs to
be processed and utilised for delivering the results, or the data is the outcome of the
service. In all cases, without use օf IT the task would otherwise be unmanageable. Some of
the most important areas where IT enabled services can be deployed are:
1. Telemarketing
2. Helpdesk
3. Customer Support Centres
4. Data Ware House
5. Transcription Centres
6. GIS Mapping for Transport tracking
7. Electronic Distribution.
India is referred to as the backoffice of the world owing mainly to the Information
Technology-enabled Services (ITeS) sector. The ITeS sector is not only responsible for
putting India on the global map but has also made significant contributions to the Indian
economy. According to the National Association of Software and Service Companies
(NASSCOM), the IT/ITeS industry’s contribution to the country’s gross domestic product
(GDP) has grown from 1.2 per cent in FY 1997-98 to an estimated 5.5 per cent in FY 2007-
08. The net value-added by this sector, to the economy, is estimated at 3.3-3.9 per cent for
FY 2007-08.
The Indian IT-ITeS sector (including hardware) grew by 33 per cent in FY 2007-08 to reach
US$ 64 billion in aggregate revenue. Of this, the ITeS/BPO sector contributed US$ 12.5
billion as against US$ 9.5 billion in FY 2006-07, an increase of 31 per cent.
ITeS, which started with basic data entry tasks over a decade ago, is witnessing an
expansion in its scope of services to include increasingly complex processes involving rule-
based decision making and even research services requiring informed individual judgment.
It now offers services such as knowledge process outsourcing (KPO), legal process
outsourcing (LPO), games process outsourcing (GPO) and design outsourcing among
others.
The number of patent filings from Indian R&D centres has been growing over the years.
More and more cutting-edge products are being developed in India. While outsourcing lower
level technical jobs to India has been a practice of multinational technology firms, the
increasing reliance on Indian R&D operations is a growing trend. Aviation majors like Boeing
and Lockheed Martin are looking at setting up captive IT-related technological R&D centres
in India.
India has emerged as the largest developer location for companies such as Sun
Microsystems and Nokia. Sun Microsystems has 760,000 developers in India – the largest
such community in the world for the firm. Besides, several companies are expanding their
base in India. For instance, SCIOinspire, a US-based KPO focused on the healthcare space,
plans to expand its offshore operations in Chennai, as the city has a strong base of
healthcare specialists, making sourcing of talent easier.
India with its natural competitive advantage is likely to play a huge role in various segments
of the ITeS industry.
India is fast becoming a hot destination for outsourced e-publishing work. As per a
Confederation of Indian Industry (CII) report, the industry is growing at an annual rate of 35
per cent and India’s outsourcing opportunities in the value-added and core services such as
copy editing, project management, indexing, media services and content deployment will
help make the publishing BPO industry worth US$ 1.46 billion by 2010.
A recent CRISIL research study on the outsourcing industry has concluded that engineering
services outsourcing (ESO) is poised to be the next big opportunity in the Indian
outsourcing services industry. The ESO sector is likely to grow at a compounded rate of 26
per cent and post revenues aggregating around US$ 7.5 billion by 2012.
A recent study by NASSCOM and Everest India on the Indian BPO sector, —’Roadmap 2012
– Capitalizing on the Expanding BPO Landscape’ — evaluates the country’s current standing
in this sector and its roadmap until 2012 states that India, is at the forefront of the rapidly
evolving BPO market, having established itself as a “destination of choice.” The sector has
grown manifold in size and has matured in terms of service delivery capability and
geographical locations over the past decade.
According to the study, the Indian BPO sector has been growing at more than 35 per cent.
The sector has achieved nearly US$ 11 billion in export revenues and accounts for more
than 35 per cent of the worldwide BPO market. It employs 700,000 people across 25
countries. Within India, there are 1,200 companies, spread across 30 locations, including
metros and second and third-tier cities.
The global meltdown has of course, taken its effect on the Indian IT-BPO sector as well.
However, companies are seeing an opportunity in these adverse times. Industry players
believe that the ability to grow up the value chain – and also the emergence of some new
businesses – will see Indian companies emerging stronger in 2009, despite uncertainties in
the markets that bring most of their revenues. Of course, in order to face the challenge of a
global recession, the companies will have to focus on expanding market coverage in terms
of verticals, geographies and services. They will also have to cope with a fluctuating rupee.
India’s ITes industry still holds a cost advantage, banking on low wage and salary cost.
India has the second lowest ITes/BPO salary base of about US$ 7,500-US$ 8,500, just little
above China’s base of US$ 7,000-US$ 8,000. The other positive for India is that the country
is one of the largest producers of English-speaking graduates, including engineers and
management graduates. A high number of such graduates means that companies can offer
higher value-added services to clients.
Although for exports, the US (61 per cent) and UK (18 per cent) continue to be the largest
markets, the share of Europe has been increasing steadily. Exports to Continental Europe
have grown at a compound annual growth rate (CAGR) of more than 55 per cent over FY
2004-07. The ITeS sector is also working towards reducing its dependence on the US
market and is exploring new and emerging markets such as those in Australia and the
Middle East.
Global Model
Most Indian IT companies are spreading their services delivery infrastructure within India by
moving into tier-II and tier-III cities to maintain their cost-effectiveness and to deal with
competition from countries such as Taiwan and Vietnam. They are making inroads into
China and setting up near shore centres in Eastern Europe, Latin America and Canada. They
have adopted unconventional business models to gain market share and establish a global
footprint and a global brand presence.
(2) To perform financial management functions which comprise of the following activities;
(a) to obtain or accept grants, subscription, donations, gifts, bequests from Government,
Corporations, Trusts, Organizations or any person for fulfilling the objectives of the
Software Technology Parks of India
(b) to maintain a fund to which shall be credited :
-all money provided by the Central Government, State Governments, Corporations,
Universities etc.,
-all fees and other charges received by the Software Technology Parks of India
-all money received by the Software Technology Parks of India by way of grants, gifts,
donations, benefactions, bequests or transfers; and
-all money received by the Software Technology Parks of India in any other manner or from
any other source.
Quality Objective
1. Strive for the upgradation of the technology to meet customer requirements in ever
changing market
2. Upgradation of the technical knowledge of Software Technology Parks of India personnel
through seminars/conferences/trainings
3. State-of-Art data communication services as per acceptable international standards
4. Comprehensive service including project approvals, import attestation, software export
certification etc., in a time bound manner
5. Achieving customer satisfaction through the combined efforts of planning and execution
of the projects through dedicated workforce
India’s advantage for IT and ITeS
Since the Government of India liberalized the IT and telecommunications sector in the late
1990s, it has provided the right impetus to companies working in this sector. India can
emerge as the clear industrial leader in the near future, if it maintains due diligence
Today India has one of the most robust and fastest growing economies. The recent
recession witnessed in the developed nation, and the Dubai economic crisis have had very
little effect on its growth in the IT and the industrial sectors. India offers high quality IT and
IT-enabled Services at low cost, using state-of-the-art technology. Convergence has led to
lowering of tariffs, plentiful availability of bandwidth at increasingly lower cost, competition
and growth in technology, especially fiber optics and wireless technology. India’s
Information and Communications Technology (ICT) organizations are counted among the
best known and most reputed ICT solutions and services providers worldwide.
Scores of global ICT leaders have invested in India, making the country their hub for
software development, offshore outsourcing and R&D. India has an investor friendly
environment. To encourage the growth of the IT sector in India, the government too has
lowered the entry barriers. FDI can be made in most sectors through the automatic route.
India has a proven track record as a world-class software development centre. IT
companies in India generate about 75 per cent of their total revenue from offshore
development
The Advantages India Offers for IT Companies are:
1. Benefits of Outsourcing to India
2. Skilled and inexpensive IT resources
3. A thriving software industry, backed by government initiatives
4. Helpful initiatives like rationalization of taxes, IT friendly budgets aimed at promoting
investment
5. Availability of English speaking workforce
6. Concrete steps to upgrade the IT infrastructure of India
7. The role played by academic institutes that promotes research and innovation
8. A stable democracy based on the parliamentary system of governance.
9. An independent Judiciary and a free Press.
10. Highly developed banking network and financial services.
11. Apart from the above, some other advantages India offers is market driven economy,
huge forex reserves, no legal tangles, Re/dollar parity, continued economic policies,
conducive business climate and good ROIs.
Conclusion
India is the topmost offshoring destination for IT companies across the world. Having
proven its capabilities in delivering both on-shore and off-shore services to global clients,
emerging technologies now offer an entire new gamut of opportunities for top IT firms in
India.
Social, Mobility, Analytics and Cloud (SMAC) are collectively expected to offer a US$ 1
trillion opportunity. Cloud represents the largest opportunity under SMAC, increasing at a
CAGR of approximately 30 per cent to around US$ 650-700 billion by 2020. The social
media is the second most lucrative segment for IT firms, offering a US$ 250 billion market
opportunity by 2020. The Indian e-commerce segment is US$ 12 billion in size and is
witnessing strong growth and thereby offers another attractive avenue for IT companies to
develop products and services to cater to the high growth consumer segment.
c) Swachh Bharat Mission (SBM) Mobile app would be used by people and Government
organizations for achieving the goals of Swachh Bharat Mission.
d) eSign framework would allow citizens to digitally sign a document online using Aadhaar
authentication.
e) The Online Registration System (ORS) under the eHospital application has been introduced. This
application provides important services such as online registration, payment of fees and
appointment, online diagnostic reports, enquiring availability of blood online etc.
f) National Scholarships Portal is a one stop solution for end to end scholarship process right from
submission of student application, verification, sanction and disbursal to end beneficiary for all the
scholarships provided by the Government of India.
g) DeitY has undertaken an initiative namely Digitize India Platform (DIP) for large scale digitization
of records in the country that would facilitate efficient delivery of services to the citizens.
h) The Government of India has undertaken an initiative namely Bharat Net, a high speed digital
highway to connect all 2.5 lakh Gram Panchayats of country. This would be the world’s largest rural
broadband connectivity project using optical fibre.
i) BSNL has introduced Next Generation Network (NGN), to replace 30 year old exchanges, which is
an IP based technology to manage all types of services like voice, data, multimedia/ video and other
types of packet switched communication services.
j) BSNL has undertaken large scale deployment of Wi-Fi hotspots throughout the country. The user
can latch on the BSNL Wi-Fi network through their mobile devices.
k) To deliver citizen services electronically and improve the way citizens and authorities transact
with each other, it is imperative to have ubiquitous connectivity. The government also realises this
need as reflected by including ‘broadband highways’ as one of the pillars of Digital India. While
connectivity is one criterion, enabling and providing technologies to facilitate delivery of services to
citizens forms the other.
Advantages of GI Cloud
• Optimum Utilization of Existing infrastructure
• Rapid Deployment and Reusability: Any software made available by any government of department
in India can be made available to other departments as well without additional costs.
• Manageability and Maintainability: It provides single point for maintaining Information &
Communication Technology (ICT) infrastructure in India.
• Scalability: According to the demands from the citizens of India, infrastructure of the government
can be increased accordingly.
• Efficient Service Delivery
• Security: A security framework for the entire GI Cloud will lead to less environmental complexity
and less potential vulnerability
• Increased User Mobility
• Reduced Effort in Managing Technology
• Standardization: GI Cloud shall prescribe the standards around interoperability, integration,
security, data security and portability etc.
3. Code Free for India
• This initiative is started by International Centre for Free and Open Source Software (ICFOSS).
• The initiative invites free software development community to develop solutions to address local
and global needs.
• Programmers would be invited to develop tools and desktop applications, internet applications,
mobile applications and enhance the cloud and internet of things technology.
• It will also encourage the use of local language computing tools and contemporary free software
technology while keeping in mind bandwidth and device limitations.
1) IT-enabled Kiosks for Financial Inclusion (They are small and self-operated IT-enabled centers
that provide the customers with banking features such as cheque or cash deposit, internet banking,
non-cash ATM transaction and teller enquiries.)
2) Mobile phone based financial services: Mobile banking (m-banking) and Mobile payments (m-
payments)
3) Automated Teller Machines (ATM): Biometric ATM, Mobile ATM and Micro ATM.
• Li-Fi, or light fidelity, invented by German physicist and professor Harald Haas, is a wireless
technology that makes use of visible light in place of radio waves to transmit data at terabits per
second speeds-more than 100 times the speed of Wi-Fi.
• A simple Visible Light Communication (VLC) system has two qualifying components: 1) At least
one device with a photodiode able to receive light signals 2) A light source equipped with a signal
processing unit.
• A VLC light source could comprise of a fluorescent or Light Emitting Diode (LED) bulb. Since a
robust Li-Fi system requires extremely high rates of light output, LED bulbs are most ideal for
implementing Li-Fi. LED is a semiconductor light source, which implies that LED light bulbs can
amplify light intensity and switch rapidly. Therefore, LED cells can modulate thousands of signals
without the human eye ever noticing. In turn, the changes in light intensity from the LED light source
are interpreted and converted as electrical current by the receiving photodiode device. Once the
electronic signal is demodulated, it is converted into a continuous stream of binary data comprising
of audio, video, web, and application information to be consumed by any Internet-enabled device.
• Li-Fi offers great promise to overcome the existing limitations of Wi-Fi by providing for data-heavy
communication in short ranges. Since it does not pollute, it can be called a green technology for
device-to-device communication in the Internet of Things (IoT).
Applications
• Smart Lighting: Any private or public lighting including street lamps can be used to provide Li-Fi
hotspots and the same communications and sensor infrastructure can be used to monitor and
control lighting and data.
• Mobile Connectivity: Laptops, smart phones, tablets and other mobile devices can interconnect
directly using Li-Fi. Short range links give very high data rates and also provides security.
• Hospital & Healthcare: Li-Fi emits no electromagnetic interference and so does not interfere with
medical instruments, nor is it interfered with by MRI scanners.
• Aviation: Li-Fi can be used to reduce weight and cabling and add flexibility to seating layouts in
aircraft passenger cabins where LED lights are already deployed. In-Flight Entertainment (IFE)
systems can also be supported and integrated with passengers’ own mobile devices.
• Vehicles & Transportation: LED headlights and tail-lights are being introduced. Street lamps,
signage and traffic signals are also moving to LED. This can be used for vehicle-to-vehicle and
vehicle-to-roadside communications. This can be applied for road safety and traffic management.
• “Things,” in the IoT sense, can refer to a wide variety of devices such as heart monitoring
implants, biochip transponders on farm animals, electric clams in coastal waters, automobiles with
built-in sensors, DNA analysis devices for environmental/food/pathogen monitoring or field
operation devices that assist firefighters in search and rescueoperations. Legal scholars suggest to
look at “Things” as an “inextricable mixture of hardware, software, data and service”.
• Benefits of IoT
– Environmental monitoring:
– Infrastructure management
– Manufacturing
– Energy management
– Medical and healthcare systems
– Building and home automation
– Transportation
• The Indian government has launched a Big Data Initiative ̧with the following aims:
– Promoting and fostering big data science, technology and applications in India and developing
core generic technologies, tools and algorithms for wider applications in the government.
– Understanding the present status of the industry in terms of market size, different players
providing services across sectors/ functions, opportunities, SWOT of industry, policy framework (if
any), present skill levels available etc.
– Carrying out market landscape surveys to assess the future opportunities and demand for skill
levels in next 10 years.
– Carrying out gap analysis in terms of skills levels and policy framework.
– Evolving a strategic road map and action plan clearly defining of roles of various stakeholders –
government, industry, academia, industry associations and others with clear timelines and outcome
for the next 10 years.
– Recently Government has initiated steps for collecting big data under following schemes:
– Aadhar People belonging to marginalized sections of society in India often do not have a valid
proof of identity. As a result, they miss out on availing social benefits provided by the
government. To overcome this Indian government launched a scheme to issue a unique 12-digit
number, termed ‘Aadhaar’ (meaning ‘foundation’ or ‘support’) to every resident of India. It is an
identification that a person can carry for a life time and potentially use with any service
provider. Aadhaar is the world’s largest ID platform.
– Digilocker – DigiLocker provides a personal storage space in the cloud to Indian citizens.
Organizations that are registered with DigiLocker can push electronic copies of documents and
certificates (e.g. driving license, Voter ID, School certificates) directly into citizens’ lockers.
• Project Loon balloons will travel in the stratosphere, approximately 20 km above the Earth’s
surface, latching on to layers of wind as directed by software algorithms to determine where they
need to go.
• In the end, they will form one large communications network. Each balloon can provide connectivity
to a ground area about 40 km in diameter using wireless communication Long Team Evolution (LTE)
or 4G.
• It has already tested this technology in New Zealand, California and Brazil. To use LTE or 4G,
Project Loon partners with telecom companies to share cellular spectrum so that people will be able
to access the Internet everywhere directly from their phones and other LTE-enabled devices.
• Google uses solar panel and wind to power electronic equipment in the balloon throughout the day.
• BHIM App – The Bharat Interface for Money (BHIM) in an initiative by the Govt to enable
fast,secure and reliable cashless payments through mobile phones. BHIM is Aadhaar-enabled, inter-
operable with other Unified Payment Interface (UPI) applications and bank accounts, and has been
developed by the National Payments Corporation of India (NPCI). This seals the government’s push
towards digital payments after the demonetization that resulted in the scrapping of high-value Rs
1,000 and Rs 500 currency notes.
• Aadhar Pay – There are lots of payment apps in the market. These are the UPI apps, SBI Pay,
Paytm, Phonepe, Freecharge, mobile wallets etc. But, the AAdhaar Payment App is special as you
can pay through the Adhaar Payment App without phone. It is possible because you the customer
does not require the app. The merchant or a person, who want money, have to arrange a
smartphone, app, etc. The payer don’t require anything. This app is made for the merchants and
shopkeepers. Customer would only enjoy its benefits. The Adhaar Payment Appuses your
fingerprints for the authentication. On the basis of this authentication, the money ispaid from your
Aadhaar linked account.
• IMPS – Immediate Payment Service (IMPS) is an instant interbank electronic fund transfer service
through mobile phones. It is also being extended through other channels such as ATM, Internet
Banking, etc.
• POS terminals – A point-of- sale (POS) terminal is a computerized replacement for a cash register.
Much more complex than the cash registers of even just a few years ago, the POS system can
include the ability to record and track customer orders, process credit and debit cards, connect to
other systems in a network, and manage inventory. Generally, a POS terminal has as its core a
personal computer, which is provided with application-specific programs and I/O devices for the
particular environment in which it will serve.
• USSD – USSD (Unstructured Supplementary Service Data) is a Global System for Mobile(GSM)
Communication technology that is used to send text between a mobile phone and an application
program in the network. Applications may include prepaid roaming or mobile chatting.
• Vision – BharatNet shall be a project of national importance to establish, by 2017, a highly scalable
network infrastructure accessible on a non-discriminatory basis, to provide on demand, affordable
broadband connectivity of 2 Mbps to 20 Mbps for all households and on demand capacity to all
institutions, to realise the vision of Digital India, in partnership with States and the private sector.
• The entire project is being funded by Universal service Obligation Fund (USOF), which was set up
for improving telecom services in rural and remote areas of the country. The objective is to facilitate
the delivery of e-governance, e-health, e-education, e-banking, Internet and other services to the rural
India
• Implementation – The project is a Center-State collaborative project, with the States contributing
free Rights of Way for establishing the Optical Fiber Network. The three-phase implementation of the
BharatNet project is as follows
• The first phase envisages providing one lakh gram panchayats with broadband connectivity by
laying underground optic fibre cable (OFC) lines by March 2017.
12. WHITE SPACE
• Microsoft India is ready with a plan to provide free last-mile internet connectivity across the
country. It proposes to use the “white space” – the unused spectrum between two TV channels – to
provide free connectivity to large sections of the Indian population.
• Wifi has a range of only about 100 metres, whereas the 200-300 MHz spectrum band available in
the white space can reach up to 10 km. This spectrum belongs mainly to Doordarshan and the
government and is not used at all. Pilot project is planned in two districts. If the pilots are
successful, the project can be quickly rolled out across the country and could give a huge boost to
GovtsDigital India initiative, which proposes to use technology to deliver governance to every citizen
of India, even in remote areas.
• The challenge is the lack of digital infrastructure across India. This initiative addresses this
challenge in a cost-effective manner and creates an eco-system that will benefit everyone, including
manufacturers of routers and other technology devices, other technology companies, besides
Microsoft.
• Microsoft’s initiative also take forward the PM’s slogan of “IT + IT = IT”, which is Indian talent plus
information technology equals India tomorrow and also give a push to the ‘Make in India’ campaign
by encouraging the manufacture of equipment locally.
• e-Pathshala – E-Pathshala has been developed by NCERT for showcasing and disseminating all
educational e-resources including textbooks, audio, video, periodicals and a variety of other print and
non-print materials through website and mobile app. The platform addresses the dual challenge of
reaching out to a diverse clientele and bridging the digital divide (geographical, socio-cultural and
linguistic), offering comparable quality of e-contents and ensuring its free access at every time and
every place.
• NAM – National Agriculture Market (NAM) is a pan-India electronic trading portal which networks
the existing APMC mandis to create a unified national market for agricultural commodities. The
NAM Portal provides a single window service for all APMC related information and services. This
includes commodity arrivals & prices, buy & sell trade offers, provision to respond to trade offers,
among other services. While material flows (agriculture produce) continue to happen through
mandis, an online market reduces transaction costs and information asymmetry.
• ‘ShaGun’ – Govt launched a dedicated web portal ‘ShaGun’ for the Sarva Shiksha Abhiyan. ‘ShaGun’
aims to capture and showcase innovations and progress in Elementary Education sector of India by
continuous monitoring of the flagship scheme – Sarva Shiksha Abhiyan (SSA).
• AirSewa Portal : To provide a hassle-free and comfortable air travel experience to people, it is
necessary to recognize the pattern of problems that people face, and make suitable systemic
improvements in our working. So the Government launched the AirSewa portal to offer people a
convenient and hassle-free air travel experience. It will be operated through an interactive web portal
as well as through a mobile app for both android and iOS platforms. The portal will include a
mechanism for grievance redressal, back office operations for grievance handling, flight
status/schedule information, airport Information and FAQs.